Google+ Business Profile, Places, Company, or Brand
-
We have a company with 2 offices, 1 on each coast. I was wondering what would be the best way to create a google+ business page for this to maximize them? We'd like to show a nationwide presence with 2 offices. Are there any downsides to picking any 1 of these?
To clarify, there are 3 choices: local business, brand, and company. Which of the 3 would you recommend for a company with a nationwide presence and 2 offices?
-
This is what I said in my post, was I not clear enough?
"Personally I would have a single Google+ account for your business"
"You could then add each of your offices to Google Places as separate entities, to target the different areas"
-
True, Ben. Well...you know Google...they change their policies frequently, so this might change at some point, too. If they handle + at all the same way that they've handled Places, changes are certain to happen in their guidelines and policies over the years.
-
Try a local business page for each site and one company or brand one to cover general company things that aren't specific to each office.
-
I would have thought Google would have allowed you to change it. What if you stopped being a local business and grew to be international, surely you would want to change your profile type from 'Local business' to 'Company, Institute or Organization'.
Are Google assuming then, that companies will only ever be one type of business? Seems a little short sighted to me.
-
Hi Ben,
According to this article, you can't change the category once you've set it:
Good question, BTW.
Miriam
-
Is there a way to change your google+ profile type after the profile has been created? So change from a local business to a company/institution/organization page?
-
Hi Llya, As you mentioned in the question that you have a company with 2 offices. SO It would be better to choose a category of Company, Institution & organization.
I would like to recommend you the company category because Local Business or Place is for hotels, restaurants,places, etc & Products or brands is for apparel, cars, electronics and financial services.
Thanks
-
Hi Ilya,
This is the first time I've had this question come up, and unfortunately, Google+ for businesses is still so new-ish that I can't find any convincing documentation that speaks to the benefits/drawbacks of opting for any of the 3 different categories you've cited.
My belief is that you would be best to go with the Local Business category, especially if you are taking advantage of Google Places for your business model, but I need to be clear that this is based on my early opinions on this and not on any sources I can cite or data that has been aggregated. Sounds like good material for a blog post!
I will leave this thread as 'unanswered' in case any of our members have a different opinion to share. So far, in Local, every local business I've worked with or heard about is choosing the Local category...but you may have some other reasons specifically relating to your company that would pull you towards choosing one of the other options. Without knowing more about your business model, and without more documentation on this topic to study, I think we're all making those early-days type of decisions right now with Google+
Miriam
-
Personally I would have a single Google+ account for your business (with a link from both sites going to the same profile). You could then add each of your offices to Google Places as separate entities, to target the different areas.
You could list them on Google Places as:
<company name=""><street>, East Coast</street>
<state>,</state></company><company name=""><street>, West Coast
<state>,</state></street></company>As far as what type of profile you choose I can't really comment on the differences between a local business page compared with a company page. To me 'Company, institution, or Organization' would be a single world-wide entity, whereas a 'Local Business or Place' would be a business with a single shop or a place of interest.
I would say that after a good 30 minutes of looking around on the Internet and Google help pages its a bit unclear as to what the difference is between the profile types, but I hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I understand Authorship is Dead, but here's a question on the Google+ Profile
I guest write for some blogs, as well as several blogs I manage myself. What is the correct usage of the "Contributor to" field and the "Links" field? Contributor to: The overall blog itself and; Links: To individual blog posts themselves? Or the reverse? Thank you!
Social Media | | booboo220 -
Google+
Hello everyone, just a quick question about Google+; I had already a Google+ business page and I tried to link it with Google Places but instead of doing so, it created another page. So now I have two Google+ pages, one all set up with all the circles, images and everything else, plus another one (the new one) with nothing but the link to Google Places. Is there any chance to merge them both? Cheers
Social Media | | PremioOscar0 -
Lost with Google services: place, Google +, page, youtube ...?
Hello MOoooooooooooooz ! Sorry to add another post on this. But I think most of us agree on the fact that for Google +, Google is not making very good job. Even worst when we know how low is the engagement on this website. Now I'm facing the following issue: Multi page and accounts through Google services ! One of my customer is playing music. So she has a google + profil and a youtube. Now we created the same for her website: A google page and then a google place (Google team has been sending hundred of messages and so far has not merge them). Then I opened a youtube for the Google Page. So i end up with: A Google + Profil for her (we use for the authorship) A Goole + profil for her website (we use for the SEO) A Google place page (we use for maps SEO) A youtube account for her (come with gmail) A youtube channel for her (easier to promote her job) A youtube channel automatically created through the Google + page (2) What would you do in this case to: Get 1 Google page Get 1 youtube channel I would like something easy to use even for youtube download or reviews and sharing. So I do not know which one to keep, etc ... Hope you can help me as I'm sure many of us faced the same issue.
Social Media | | AymanH0 -
Gain Access to Google+ Profile
We are having trouble accessing a Google+ profile for a client. We know the profile we want to gain access to, but the client doesn't remember the email or password. The marketing company they worked with before also doesn't know what the email or password is to claim the profile. We have tried contacting Google to gain access to the email, but they were unable to give us the login email due to privacy issues. If you have any suggestions to gain access to this profile, it is greatly appreciated. Please take in mind the following: We do not know the email nor have access to obtaining it We do know the profile we want to gain access to
Social Media | | flowsimple0 -
Setting up a google+ page for a decorating ideas business website
I am looking to set up a google + page for a decorating ideas website, should I create a business page or a community and where do circles fit in to this. Many thanks for your help I have seen how to set up but not sure where communities and circles fit in for business sites. thanks
Social Media | | Pday0 -
How many google+ authors is too many?
I've worked with a few sites with multiple google+ authors. rel=author works well and have no complaints. If you have a site with user generated content, would Google ever accept rel=author for every user we have a Google+ account for? Is 100 too many? 1000? 10,000? Anyone with big sites out there care to share your experience? Thanks!
Social Media | | andrewhyde0 -
Google + 1
1. does anyone know if these have a huge seo impact and if it is worth the effort to get these. 2. if you had to choose only one to focus on would you pick fb, twitter, or +1.
Social Media | | shiftins0 -
How to promote a blog after Penguin and the Google blog update
Hello, I have a question, or maybe a discussion. I'm wondering what the best way is to promote a blog from Blogspot or Wordpress nowadays with Penguin and other Google algorithm updates? Looking forward for your answers. Regards, Thomas
Social Media | | ThomasH1