Google+ Business Profile, Places, Company, or Brand
-
We have a company with 2 offices, 1 on each coast. I was wondering what would be the best way to create a google+ business page for this to maximize them? We'd like to show a nationwide presence with 2 offices. Are there any downsides to picking any 1 of these?
To clarify, there are 3 choices: local business, brand, and company. Which of the 3 would you recommend for a company with a nationwide presence and 2 offices?
-
This is what I said in my post, was I not clear enough?
"Personally I would have a single Google+ account for your business"
"You could then add each of your offices to Google Places as separate entities, to target the different areas"
-
True, Ben. Well...you know Google...they change their policies frequently, so this might change at some point, too. If they handle + at all the same way that they've handled Places, changes are certain to happen in their guidelines and policies over the years.
-
Try a local business page for each site and one company or brand one to cover general company things that aren't specific to each office.
-
I would have thought Google would have allowed you to change it. What if you stopped being a local business and grew to be international, surely you would want to change your profile type from 'Local business' to 'Company, Institute or Organization'.
Are Google assuming then, that companies will only ever be one type of business? Seems a little short sighted to me.
-
Hi Ben,
According to this article, you can't change the category once you've set it:
Good question, BTW.
Miriam
-
Is there a way to change your google+ profile type after the profile has been created? So change from a local business to a company/institution/organization page?
-
Hi Llya, As you mentioned in the question that you have a company with 2 offices. SO It would be better to choose a category of Company, Institution & organization.
I would like to recommend you the company category because Local Business or Place is for hotels, restaurants,places, etc & Products or brands is for apparel, cars, electronics and financial services.
Thanks
-
Hi Ilya,
This is the first time I've had this question come up, and unfortunately, Google+ for businesses is still so new-ish that I can't find any convincing documentation that speaks to the benefits/drawbacks of opting for any of the 3 different categories you've cited.
My belief is that you would be best to go with the Local Business category, especially if you are taking advantage of Google Places for your business model, but I need to be clear that this is based on my early opinions on this and not on any sources I can cite or data that has been aggregated. Sounds like good material for a blog post!
I will leave this thread as 'unanswered' in case any of our members have a different opinion to share. So far, in Local, every local business I've worked with or heard about is choosing the Local category...but you may have some other reasons specifically relating to your company that would pull you towards choosing one of the other options. Without knowing more about your business model, and without more documentation on this topic to study, I think we're all making those early-days type of decisions right now with Google+
Miriam
-
Personally I would have a single Google+ account for your business (with a link from both sites going to the same profile). You could then add each of your offices to Google Places as separate entities, to target the different areas.
You could list them on Google Places as:
<company name=""><street>, East Coast</street>
<state>,</state></company><company name=""><street>, West Coast
<state>,</state></street></company>As far as what type of profile you choose I can't really comment on the differences between a local business page compared with a company page. To me 'Company, institution, or Organization' would be a single world-wide entity, whereas a 'Local Business or Place' would be a business with a single shop or a place of interest.
I would say that after a good 30 minutes of looking around on the Internet and Google help pages its a bit unclear as to what the difference is between the profile types, but I hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will YouTube Popularity Improve Website Google Rank?
Our YouTube Channel was endorsed by a celebrity and suddenly gained 22,000 subscribers. We are now posting videos 2-3 times a week and get a lot of engagement. Each video has an average of 10,000 views. The result of this is that we get about 200 direct visits to our website every. Almost twice as much as organic traffic from Google. Assuming that this is sustained over time, will it improve the Google of our website? Is there anyway to use the popularity of our Google channel to reinforce the ranking of our website? Thanks!!
Social Media | | Kingalan1
Aln0 -
Google Plus page - keep or delete?
Do you guys think that if we are not going to be able to maintain a Google Plus page, from a SEO standpoint is it better to keep or delete the page? Also, do you guys think there's still SEO value to having a Google Plus page in general? Is it worth it? Thanks! MS
Social Media | | MargaritaS1 -
How google find, if google + likes were fake?
How google find, if google + likes were fake? Is there any negative effects of it? For example, I have 300 google accounts, can I manually make likes?
Social Media | | bondhoward0 -
Important G+ News: Google to End Forced G+ Integration, Cut Resources. What Does Everyone Think?
http://arstechnica.com/gadgets/2014/04/report-google-to-end-forced-g-integration-drastically-cut-division-resources/ Assuming this article is accurate, I am glad this happened. I spent little time focusing on G+ because I truly felt there were better things to focus my time on. It was never well received by the public and SEO's (for the most part). I did not agree with its usability nor its philosophy. Its forced integration was annoying to say the least and I believe by forcing it down our throats, it turned many of us off. I hope that G+ will no longer have any impact on ranking in SERPs. I never dedicated much time to gaining more followers and I hope that was the right decision. What does everyone think about this?
Social Media | | jampaper0 -
Doctors in a Hospital - Setup Google Local or Google+ Profiles?
Hello - I've been running this over for awhile - so I'm curious to see what the community says about it. I'm working with a client who would like to brand the doctors in their hospitals. Many of them do have recognition already - and their associated locations have profiles. Google Local semi-recently said it's OK to brand Dr's names - even if they exist within a single location. So, my question is - is it better to go the Google Local route and create the Local/+ page for them, or to go through the Google+/Google Brand Pages route and create them that way? If each doctor were to decide, individually, to post on their page - would that be possible with the Places route (I don't think so, based on what I've seen)? Also, if a doctor already has a personal Google+ page - would it make sense to just create the additional brand page as well through this interface? Well either of these methods achieve optimal visibility as well as the option to post should they decide to go that route? What it boils down to - is this is a task we can perform from the outside, or is it best handled by giving the doctors best practice for setting up their personal Google+ pages and associated Brand Pages themselves? Thanks for any insight you can provide!
Social Media | | WebTalent0 -
How to delete a post on G+ business profile?
Any one knows how to delete a post on G+ business profile? There is something called ''mute'' , i don't know what that is but there is no 'delete' option.. Any ideas? Thank you, PS: I loved the new look and design on new Moz but it took me a while to find ''Ask a Question'' button. I wonder why it is that far away
Social Media | | Rubix0 -
Google + 1
1. does anyone know if these have a huge seo impact and if it is worth the effort to get these. 2. if you had to choose only one to focus on would you pick fb, twitter, or +1.
Social Media | | shiftins0 -
Google+ SEO value
Hello, We created a google+ page for our website and we would like to know what's best for SEO purposes. We've put +1 buttons on our website and when you use them it give a +1 to our website's url. Some other websites on the other hand make the button give a +1 to their website's page on Google + like this for instance: https://plus.google.com/u/0/113493854651753327245/posts So basically the number of +1s on the Google+ page increases. Which one is best to have my website rank higher for its keywords? Thanks for your help 🙂
Social Media | | LisaAa0