Moved Up in SERPS & Traffic, Need Help Converting

[Prime85]

Hello,

After listening to the advice of many of you on this forum, I have managed to move my site up in the SERPS, close enough to where I want/need to be.

My traffic has increased heavily, yet I am still not seeing a large increase in orders being placed.

I am positive that I have the lowest prices on these items, and the most information available about them, yet I still can't seem to convert a lot of this traffic into sales.

Can you guys please take a look at my site and provide some guidance on what I can/should do to help convert these visitors to customers?

my site is : http://goo.gl/JgK1e

Thanks

[inc.com]

UGC = User Generated Content. User reviews are a form of UGC which will increase the amount of content you have targeting highly targeted long tail keywords in SERPs.

[coremediadesign]

What you could do - and I agree with most of the comments here about the lack of the buy button - is to group your products under categories / sub-categories / .... etc. - and display these as the dropdown menus. I can see you're using Magento so this should be easily done.

Having sub navigation, visitors can quickly navigate to the product section they are interested in and are not forced to click through a number of pages in order to get the option to buy.

Also - in the Analytics you could set up the goal for a final product page and see how many people actually got to the page where they can see 'Add to basket' button - this will give you a clear indication whether this actually is causing the problem.

[SEOExecutive20]

Yes, but once again take a look at all the details Prime85 has given.  For example he says: "So the number 1 page that people exited from was the homepage..." If this is the same place they are coming from then it has nothing to do with the buy buttons.  Although I think that you brought and excellent idea in which could eventually increase conversions, I also think it would be unfair to make it the cause of his loss of conversions without knowing the full details why users are even landing on his site.  I would have to look into the analytics to get a more accurate understanding.

[Francisco_Meza]

Dude, i thought this was a joke at first seeing that you don't even have BUY buttons on your product pages. As a Mozzer who helps many people here in Q&A, I got annoyed that "I" couldn't find your buy buttons. So I checked another page and the same thing happened. I had to FINALLY drill down into a model # to get a buy button. can you image a searcher? They would simply hit the back button because there is NO CALL TO ACTION.

http://plasticstorage.com/plastic-bins-stacking/quantum

Change your site to something like uLine: http://www.uline.com/BL_767/Side-Loader-Tape-Dispensers?keywords=Tape%20Dispensers%20Hand%20Held

[Prime85]

Thanks

So the number 1 page that people exited from was the homepage...

the number 1 keyword i got hit for was "not provided"

the number 2 and 3 were the first two i mentioned earlier.

the worst bounce rate of the three was 13.4%.

Does that help you help me (Jerry Maguire fan?)   If not, please tell me what info could help you help me....thanks

[SEOExecutive20]

No it's not a stupid question.  Keep asking, that's how your going to reach your goals and you're at the right place for it.

Actually this is Google Analytics:

http://www.google.com/analytics/

[Prime85]

Ok I will look into that and get back to you... Stupid question but analytics is webmaster tools, correct? Thanks again

[SEOExecutive20]

1. Log in to your analytics account

2. Left column click "Traffic Sources"

3. Next expand "sources"

4. Then expand "search"

5. Last click "organic"

This will give you a list of all the keywords that you have been hit for

Also at the top, your able to change the date range to get a more specific time range

I believe your question is premature about conversions because you really need to look at your analytics data before you can understand what, where and why your traffic is coming from.

Try utilizing YouTube for some beginner tutorials for learning the basics on analytics.

[Prime85]

Well I monitor my traffic through my live chat support. It shows as visitors come in to the site, where they're coming in from and I monitor what pages they are viewing... I have a google analytics acct I just don't know how to use it that well. But I see every page every visitor goes to and see when they leave...

[SEOExecutive20]

You started this discussion with stating "My traffic has increased heavily, yet I am still not seeing a large increase in orders being placed." I was under the impression that you are utilizing Google Analytics to come up with this data.  How are you coming up with the data that you stated about increased heavily traffic?

[Prime85]

The main keyword is plastic bins, plastic storage bins, wire shelving and some others... I don't know how to gain all that information through webmaster tools, any ideas where I can find this? Any ideas on keywords I should target instead? Thanks

[Prime85]

Thanks.. Out of curiosity, what is ugc?

[SEOExecutive20]

Don't jump to fast!  The first question is what keywords are you getting hit for or how are you getting your traffic?  Did you check your analytics? If you can provide details of the keywords or avenues that are bringing users to your site, it will give a better basis for making a determination.  Keywords are the number 1 factor in determining conversions and many people over look that.

[JustDucky]

First, compliments to a very nice looking site.   I agree with Mike's comment that you need a shopping cart and a spot for visitors to add the items to the cart.  Even when I quickly drill down, there's not a readily noticable way to order.  Reviews would probably help too and the UGC will help in the SERPs.  Good Luck.

[ResslerMotors]

Maybe have some sort of arrow pointing out that the next step is to pick a size?

[Prime85]

It is a mixed group, some bail out from the product and some from the category pages....

[ResslerMotors]

I'd ask for the sale sooner.  Put check boxes with the different models for each type, and have an "Add to Cart" button below it.  I thought I was on a review website until I got all the way down.

Less on what I saw, and more on analytics.  Are you looking where your highest exit % pages are?  Are they in the Cart, or on product pages?  What % exit?

[inc.com]

My first thought is that you don't have a clear call to action to buy on your product pages. Simply having a button that says "buy" or "add to cart" would probably be the lowest hanging fruit.

Secondly, you don't have reviews on your site. If you use google merchant then you could get customers to leave reviews. You could then use the api to place the reviews directly on your own product pages.

Hope those two things help.