undefined
Skip to content
Moz logo Menu open Menu close
  • Products
    • Moz Pro
    • Moz Pro Home
    • Moz Local
    • Moz Local Home
    • STAT
    • Moz API
    • Moz API Home
    • Compare SEO Products
    • Moz Data
  • Free SEO Tools
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Competitive Research
    • MozBar
    • More Free SEO Tools
  • Learn SEO
    • Beginner's Guide to SEO
    • SEO Learning Center
    • Moz Academy
    • SEO Q&A
    • Webinars, Whitepapers, & Guides
  • Blog
  • Why Moz
    • Agency Solutions
    • Enterprise Solutions
    • Small Business Solutions
    • Case Studies
    • The Moz Story
    • New Releases
  • Log in
  • Log out
  • Products
    • Moz Pro

      Your all-in-one suite of SEO essentials.

    • Moz Local

      Raise your local SEO visibility with complete local SEO management.

    • STAT

      SERP tracking and analytics for enterprise SEO experts.

    • Moz API

      Power your SEO with our index of over 44 trillion links.

    • Compare SEO Products

      See which Moz SEO solution best meets your business needs.

    • Moz Data

      Power your SEO strategy & AI models with custom data solutions.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Free SEO Tools
    • Domain Analysis

      Get top competitive SEO metrics like DA, top pages and more.

    • Keyword Explorer

      Find traffic-driving keywords with our 1.25 billion+ keyword index.

    • Link Explorer

      Explore over 40 trillion links for powerful backlink data.

    • Competitive Research

      Uncover valuable insights on your organic search competitors.

    • MozBar

      See top SEO metrics for free as you browse the web.

    • More Free SEO Tools

      Explore all the free SEO tools Moz has to offer.

    What is your Brand Authority?
    Moz

    What is your Brand Authority?

    Check yours now
  • Learn SEO
    • Beginner's Guide to SEO

      The #1 most popular introduction to SEO, trusted by millions.

    • SEO Learning Center

      Broaden your knowledge with SEO resources for all skill levels.

    • On-Demand Webinars

      Learn modern SEO best practices from industry experts.

    • How-To Guides

      Step-by-step guides to search success from the authority on SEO.

    • Moz Academy

      Upskill and get certified with on-demand courses & certifications.

    • SEO Q&A

      Insights & discussions from an SEO community of 500,000+.

    Unlock flexible pricing & new endpoints
    Moz API

    Unlock flexible pricing & new endpoints

    Find your plan
  • Blog
  • Why Moz
    • Small Business Solutions

      Uncover insights to make smarter marketing decisions in less time.

    • Agency Solutions

      Earn & keep valuable clients with unparalleled data & insights.

    • Enterprise Solutions

      Gain a competitive edge in the ever-changing world of search.

    • The Moz Story

      Moz was the first & remains the most trusted SEO company.

    • Case Studies

      Explore how Moz drives ROI with a proven track record of success.

    • New Releases

      Get the scoop on the latest and greatest from Moz.

    Surface actionable competitive intel
    New Feature

    Surface actionable competitive intel

    Learn More
  • Log in
    • Moz Pro
    • Moz Local
    • Moz Local Dashboard
    • Moz API
    • Moz API Dashboard
    • Moz Academy
  • Avatar
    • Moz Home
    • Notifications
    • Account & Billing
    • Manage Users
    • Community Profile
    • My Q&A
    • My Videos
    • Log Out

The Moz Q&A Forum

  • Forum
  • Questions
  • Users
  • Ask the Community

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. SEO Tactics
  3. Intermediate & Advanced SEO
  4. If you have an unlimited SEO budget, what would you do?

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

If you have an unlimited SEO budget, what would you do?

Intermediate & Advanced SEO
7
8
2.3k
Loading More Posts
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as question
Log in to reply
This topic has been deleted. Only users with question management privileges can see it.
  • andrep
    andrep last edited by Apr 11, 2012, 11:08 PM

    Here's a bit of background information: I've achieved the targets and is now being offered what is essentially an unlimited budget. I have a nice list of ideas but thought I would the brilliant people here at the SEOMOZ community what they would do.

    So as to promote as much response as possible, I'm going to keep my list to myself for now.

    And by "SEO", I mean I can do things like content strategy, blogging, infographics, etc.

    Shoot away!

    1 Reply Last reply Reply Quote 0
    • MassivePrime
      MassivePrime last edited by Apr 12, 2012, 9:17 AM Apr 12, 2012, 9:17 AM

      By achieving target you mean you've already gotten your client to the first page, number 1 spot for his primary keywords? If yes and I were in your position I would track the conversions he is getting at the moment and then focus on related long tail keywords.

      The one thing I would do if i were asked to deliver results ASAP with this budget though is to set up a PPC campaign. If your client is already ranking under keywords that are generating business, why not double that presence with sponsored links? (This is one of our most basic strategies and it works beautifully for us)

      1 Reply Last reply Reply Quote 0
      • EGOL
        EGOL last edited by Apr 12, 2012, 8:49 AM Apr 12, 2012, 8:46 AM

        Unlimited budget?

        The first thing that I would do is get a big piece of framed canvas and a bucket of red paint... then paint on that canvas "Don't Blow the Money".  Hang on office wall.

        Next get another piece of framed canvas and draw a big line down the left side and a big line along the bottom.  These will be two axes of your chart.  Label the left axis "profitable"... label the bottom axis "linkable".  Hang that on office wall.

        Now, every idea that I get for improving the website, write it on a card and pin it on the chart , positioning it along those axes according to its potential profitability and potential linkability.  Work on those ideas that plot with the highest total potential - focus on projects that plot farthest to the right in the early stages then move north.

        1 Reply Last reply Reply Quote 1
        • SeattleOrganicSEO
          SeattleOrganicSEO last edited by Apr 12, 2012, 3:16 AM Apr 12, 2012, 3:16 AM

          I don't know the link to it, but there's a quick video clip of Distilled's Tom Critchlow pointing out that "it's not about building links, but building relationships."  I'd have to agree to a significant degree.

          I'm not talking about buying relationships, but I'm talking about doing everything you can to get to know everyone and everybody in the SEO community who's good.  Go to all the conferences where they "hang" and spend time going to all the "Link Love", "Search Love" and all the other SEO Love type of fests.

          Also, find ways to build up "relationships" with everyone in your niche by either spending time where they spend time and get to know their needs.  Cozy up to bloggers that blog in your vertical.  Send them nice presents.  Remember their birthdays.  Build relationships!

          With an unlimited budget, I would seriously spend a lot of it building relationships for your client.

          1 Reply Last reply Reply Quote 0
          • toddmumford
            toddmumford last edited by Apr 12, 2012, 12:29 AM Apr 12, 2012, 12:29 AM

            Absolutely agree - content marketing, on top of authority accreditation links and other layers of diverse links built on trust.

            1 Reply Last reply Reply Quote 0
            • jjgonza
              jjgonza last edited by Apr 11, 2012, 11:51 PM Apr 11, 2012, 11:51 PM

              First of all I would put together a detailed and comprehensive audit of the site. This would give me a basis for putting together a priority based project schedule. Second since I do not have an SEO Team I would consider outsourcing portions of the project so that I may achieve timely results for my client. (since your client has deep pockets and is willing to pay I'll assume he will  want  to see timely results). Once I have have a handle on correcting most of the issues found in the site audit I would then put together a schedule for blogging, link building, routine seo, etc..

              I have worked with a few SEO's and even though they are talented I see most of then struggle when it comes to project management.

              1 Reply Last reply Reply Quote 0
              • andrep
                andrep @altecdesign last edited by Apr 11, 2012, 11:44 PM Apr 11, 2012, 11:44 PM

                Squeaky clean it is. The issue is ROI. It's very difficult to forecast the return of "great content", especially on your blog. I have no problem spending a good amount of money on say a high quality guest post because I know what I will get back.

                That said, any recommendations for a great content strategist?

                1 Reply Last reply Reply Quote 1
                • altecdesign
                  altecdesign last edited by Apr 11, 2012, 11:34 PM Apr 11, 2012, 11:34 PM

                  Buy Google and tell the engineers to place my site number one for every relevant query : )

                  Honestly create a content strategy, you could hire X number of experts who's sole job is to create great content/ useful features and tools for your site. If you have unlimited budget there is no reason not to keep your strategy squeaky clean in my opinion.

                  andrep 1 Reply Last reply Apr 11, 2012, 11:44 PM Reply Quote 0
                  • 1 / 1
                  1 out of 8
                  • First post
                    1/8
                    Last post

                  Got a burning SEO question?

                  Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                  Start my free trial


                  Browse Questions

                  Explore more categories

                  • Moz Tools

                    Chat with the community about the Moz tools.

                  • SEO Tactics

                    Discuss the SEO process with fellow marketers

                  • Community

                    Discuss industry events, jobs, and news!

                  • Digital Marketing

                    Chat about tactics outside of SEO

                  • Research & Trends

                    Dive into research and trends in the search industry.

                  • Support

                    Connect on product support and feature requests.

                  • See all categories

                  Related Questions

                  • shop.nordstrom

                    Does cache-control : private hurt SEO?

                    Hi, I recently found I can no longer view our web pages in Google's cache. I get 404 errors. http://webcache.googleusercontent.com/search?q=cache%3Ashop.nordstrom.com%2Fc%2Fwomens-shoes&rlz=1C1GGRV_enUS751US751&oq=cache%3Ashop.nordstrom.com%2Fc%2Fwomens-shoes&aqs=chrome..69i57j69i58.3575j0j4&sourceid=chrome&ie=UTF-8 I did a fetch and render in Search Console and found our header includes a "cache-control: private" entry. The 404's started happening recently. Would this response be the culprit? If Google cannot cache the website, is this bad for SEO? On the surface of it, it sounds bad.

                    Intermediate & Advanced SEO | Sep 6, 2017, 6:55 PM | shop.nordstrom
                    0
                  • Eric_Lifescript

                    Bad SEO Practice: in title tag?

                    Greetings, I just discovered that some of our content was produced with
                    tags in the title tag. Example: <title>Diabetes Symptoms <br> In Women Over 40</title> My gut says this is bad for SEO, but I couldn't find a definitive answer on the web, so I thought I would ask the community of gurus here at Moz. 🙂 Thanks in advance for any reply. Kind regards, Eric

                    Intermediate & Advanced SEO | Mar 22, 2016, 11:23 PM | Eric_Lifescript
                    0
                  • pnb567

                    Is .ME domain is effective in SEO ?

                    I am always listening about TLD. com. org .net but what about the .me domain. Can this will be effective in SEO. Can i able to beat down my competitors, if i choose .me . I also have a .com or other TLD option but if i am making my name than .me is for me but i need your suggestion for the seo purpose. Is there really domain affective in term of SEO.

                    Intermediate & Advanced SEO | Jun 11, 2014, 12:29 PM | pnb567
                    0
                  • Gordian

                    SEO site Review

                    Does anyone have suggestions on places that provide in depth site / analytics reviews for SEO?

                    Intermediate & Advanced SEO | Apr 21, 2014, 1:49 PM | Gordian
                    0
                  • Thos003

                    Server Migration, Does it effect SEO?

                    About to go through a server migration. My intitial thought is that a change in servers shouldn't really change my rankings. But I've heard rumors... Can a server migration change rankings? Why?

                    Intermediate & Advanced SEO | Sep 10, 2012, 8:10 PM | Thos003
                    0
                  • MAGNUMCreative

                    Migrating online store to subdomain using shopify and effects on seo and energy down the road for seo

                    I'm looking for some clarity... Looking at using Shopify for an existing online store that we have to migrate. Setting up the store with shopify means we will be using a subdomain such as shop.mywebsite.com instead of mywebsite.com/shop. The following are points to consider when responding The client currently has an online store, however it's a proprietary shopping store and CMS that has since gone defunct and they need to migrate to an alternative in order to survive online against new CMS systems that allow the site and its content to be better optimized. There is a lot of existing SEO done on the current site that we don't want to loose PR on. There is roughly 2000 products Client has a fixed budget, dealing with checkout issues, custom work and various other "bugs" seems to be easier controlled with Shopify...thus budget can be used more on content/strategy and migration We want to run the main site in Wordpress and are wanting to use Shopify since it supports a gateway, has great features and seems like it would allow us to get more bang for the buck and can focus more on the main site and content strategy and drive traffic to the subdomain store if needed Or main concern is the effort of migrating 2000+ products to shopify and the traffic and PR it gives the current site will have a negative effect on the main domain itself. Should we really be considering this path? The domain is diveidc.com One main benefit to the subdomain is the ability to clearly segment products from the service portion of the site in the analytics and focus 2 clear strategies and track it in a very defined manner. We're really on the fence with this...any thoughts are welcome.

                    Intermediate & Advanced SEO | Sep 25, 2011, 3:33 PM | MAGNUMCreative
                    0
                  • Peter264

                    Does font size affect SEO?

                    In the eyes of Google, would the font text size of say a news article affect SEO?  For example, a slightly larger font being easier to read by those with bad eyes?  Accessibility?  If so, what size would be ideal? 10, 12, 14? Your thoughts and suggestions are greatly appreciated.

                    Intermediate & Advanced SEO | Jul 17, 2011, 3:39 PM | Peter264
                    0
                  • scanlin

                    Does capitalization matter for SEO?

                    Two places capitalization comes into play: (1) on-page use (title, h1, body text, img alt text, etc) (2) external anchor text I didn't think it mattered from Google's point of view for on-page usage (is this correct?) but I notice that OpenSiteExplorer' s 'anchor text distribution' tab shows different counts for the same keyword if it's capitalized in different ways (eg seomoz.org is listed separate from SEOmoz.org). Is that just OSE or does Google treat the keyword/phrase different based on its capitalization, too? And if so, then should I be creating external links to my site with the 'regular' and 'Capitalized' versions of my key phrases?

                    Intermediate & Advanced SEO | Jun 23, 2016, 9:30 PM | scanlin
                    1

                  Get started with Moz Pro!

                  Unlock the power of advanced SEO tools and data-driven insights.

                  Start my free trial
                  Products
                  • Moz Pro
                  • Moz Local
                  • Moz API
                  • Moz Data
                  • STAT
                  • Product Updates
                  Moz Solutions
                  • SMB Solutions
                  • Agency Solutions
                  • Enterprise Solutions
                  Free SEO Tools
                  • Domain Authority Checker
                  • Link Explorer
                  • Keyword Explorer
                  • Competitive Research
                  • Brand Authority Checker
                  • MozBar Extension
                  • MozCast
                  Resources
                  • Blog
                  • SEO Learning Center
                  • Help Hub
                  • Beginner's Guide to SEO
                  • How-to Guides
                  • Moz Academy
                  • API Docs
                  About Moz
                  • About
                  • Team
                  • Careers
                  • Contact
                  Why Moz
                  • Case Studies
                  • Testimonials
                  Get Involved
                  • Become an Affiliate
                  • MozCon
                  • Webinars
                  • Practical Marketer Series
                  • MozPod
                  Connect with us

                  Contact the Help team

                  Join our newsletter
                  Moz logo
                  © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                  • Accessibility
                  • Terms of Use
                  • Privacy

                  Looks like your connection to Moz was lost, please wait while we try to reconnect.