Need help setting up google analytics goals / tracking
-
I don't use Google analytics to see much more than how many visits I'm getting and what sort of keywords people are using to find our site. I'd like to step up my GA skills a bit. I'm wondring if you guys could give me some advice. I've never really set up any GA goals, or used it to track specific things, but I'd like to. Here are a few things off the top of my head that I would like to track. I'm wondring if these are posable in GA, and if someone could give me some feedback on how to track it / set up goals. Thanks.1
1. I'd like to know how many people click play on a video when they are on a page that has a video.
2. I'd like to know how many people are clicking "like" " google plus, etc.)
3. I'd like to know the path people are taking on our site. For instance, if they click a link from Facebook, and go to a landing page, what page are they visiting next.....
4. How long people are staying on the page
I would really like to break this down further by people that visit a link I posted on Facebook, or twitter, or from the link on my twitter profile page, etc...
Also if there are any other valuable goals / reports that would be useful for a blogger to track I'd appreciate your feedback.
Thanks.
-
4. How long people are staying on the page
This is a good post, which covers the basics of Google Analytics goal setup, but you basically want to set "duration" as the goal metric to track and then specify a minimum time you want to track.
http://analytics.blogspot.co.uk/2009/05/how-to-setup-goals-in-google-analytics.html
If you have any further questions let me know.
-
Hello Noah's Dad,
Great question by the way and I hope this answer will assist you.
1. I'd like to know how many people click play on a video when they are on a page that has a video.
You can use Event Tracking to do this (see below), but you need to make sure you have set up tracking for your website. More information can be seen here: http://code.google.com/apis/analytics/docs/tracking/asyncTracking.html
[Play](#)
I believe you can wrap the link around your video embed code and it will do the desired action of tracking people who played the video.
_2. I'd like to know how many people are clicking "like" " google plus, etc.) _
This one is a bit trickier. Most of the social media "like" or "+1" buttons are loaded / served up using iframes (for Facebook) or JavaScript for the others. Google provides its own markup tags to load their social media buttons in, and its all a bit of a dogs dinner quite frankly. There should really be a standard for the implementation of these buttons but anyway! You could try using a similar onClick function as shown above, but you would need some additional code in the footer of your site to attach the onClick event to each button after the page has been loaded. I'm not sure if there is an easier way to do this but if you need help with coding this up let me know. Equally if someone else here has a better method I would like to know too!
3. I'd like to know the path people are taking on our site. For instance, if they click a link from Facebook, and go to a landing page, what page are they visiting next
This is possible in Google Analytics. If your on your Google Dashboard for the domain, click Audience then click Visitors Flow, this provides a nice interface to view this information.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Using Multiple links/names for the same product?
I am being asked to change these product links on the home page: Home/Condo
Web Design | | RoxBrock
Watercraft/Boat to Home
Condo
Watercraft
Boat (Along with several other product links) How does this affect the customer experience/usability, and SEO? Is it a good idea or is it confusing? Thank you.0 -
Any body can help me to make my web site seo freindly?
any body can help me to make my web site seo freindly? i have not big budget please email me fabric35@hotmail.com
Web Design | | fabric-fabric0 -
Privacy Policy: index it/? And where to place it?
Hi Everyone, Two questions, first: should you allow google to index your privacy policy? Second: for a service based site (not e-commerce, not selling anything) should you put the policy in the footer so it's site wide or just on the "contact us" form page? Best, Ruben
Web Design | | KempRugeLawGroup0 -
When Site:Domain Search Run on Google, SSL Error Appears on One URL, Will this Harm Ranking
Greetings MOZ Community: When a site:domain search is run on Google, a very strange URL appears in the search results. The URL is http://www.nyc-officespace-leader.com:2082/ The page displays a "the site's security certificate is not trusted." This only appears for one URL out of 400. Could this indicate a wider problem with the server's configuration? Is this something that needs to be corrected, and if so how? Our ranking has dropped a lot in the last few months. Thanks,
Web Design | | Kingalan1
Alan0 -
Google Malware Message
*Update 9/19/2013 So I finally have more details the site is a joomla site and is hosted on godaddy. The weird thing is the malware message only appears when browsing the site in chrome it comes up fine in internet explorer any specific reason why that would be? Also we noticed that on the joomla template there were about 6 scripts after the tag that were adult site related and have nothing to do with our site, any ideas? I appreciate all/any suggestions and or advice. Thank You. I had a client recently pay about $300 for a site design that she hosted on go daddy. This is the site www.shirianfabric.com can anyone tell me why this would happen its only been live for about three months and out of no where we get this message? My client is thinking maybe the designer inserted some kind of malicious code?as he is now charging a couple hundred to fix the issue. Is there any way to look further into this? Im not sure a webmasters account was ever set up for this site so any advice would be greatly appreciated. Thanks.
Web Design | | aaseo1230 -
Does Google penalize duplicate website design?
Hello, We are very close to launching five new websites, all in the same business sector. Because we would like to keep our brand intact, we are looking to use the same design on all five websites. My question is, will Google penalize the sites if they have the same design? Thank you! Best regards,
Web Design | | Tiberiu
Tiberiu0 -
Duplicate Page Content mysite.com and mysite.com/index.html MOZ Dashboard
According to MOZ Dashboard my site shows Duplicate Page Content mysite.com and mysite.com/index.html .What i can do for that .redirect mysite.com/index.html to mysite.com .then how can i do that using .htaccess file .
Web Design | | innofidelity0 -
Does anyone think the <figcaption>attribute from HTML5 will have any influence for image search?</figcaption>
There is a <figure>element that is supposed to provide better descriptions of image on the web in HTML5 - do you think that will replace the importance of the "Alt" tag? Link to figcaption description </figure>
Web Design | | RankSurge2