How to improve my conversions
-
Hey all,
As always thanks in advance to any help given.
So I think we haven't done a bad job, but I know there is always more that can be done with conversions.
We have a website which provides guestlist to clubs in London, we are competitive on our keywords and ppc and get the clicks through with very very relevant adverts and meta descriptions....
The questions is 'How do I improve our conversion rate on page?'
The said pages are setup like the examples below:
www.capitalalist.com/movida-guestlist/
www.capitalalist.com/chinawhite-guestlist/
www.capitalalist.com/mahiki-guestlist/
The conversion comes when the click 'join guestlist' and fill out the form.
Any help with be GREATLY appreciated!
-
Thanks Andy!
I will look to implement those changes!
Does anyone else have any suggestions?
-
I was more speaking of the sidebar advert.
on the page where your placing the call to action... make sure to explain why someone would want to join the guestlist, then ask them to join it.
I noticed that a lot of the information was listed below the form.
I would maybe just add some quick bullet points above the form
-
Gain access to exclusive clubs!
-
Party in the same venues as celebrities!
ect....
Just some idea's from a guy who hasn't been to a club in years... so take it for what it's worth
-
-
Thanks for responding Andy.
The benefit of joing the list is that they subscribe to the guestlist of the club they choose for their chosen date. WIth instant response via text and email, with a follow up call within the hour.
Plus it does also give them access to our weekly newsletter which covers celebrity gossip emailed to them weekly.
Are you describing the 'Join Guestlist' buttons in Pink? If so are you suggesting I make these larger?
Yes I agree listing the benefits of joining the guestlist should be listed on the advert where the girls face is.
-
What is the benefit of joining the list?
For me... I don't think the JOIN LIST stands out enough on the page. I would maybe list out some benefits and make the option stand out a little more.
I think the sidebar "join list" is really missing on some opportunity. Instead of it being a picture of a random girls face, maybe list out the benefits and make it pop from the page a little.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
B2B average conversion rates?
Hi guys, I've been struggling trying to find average conversion rates for qualified traffic (e.g. PPC) for lead generation/phone calls in the B2B services(non- SaaS) environment. I know that it varies depending on the industry, but having at least an idea would help us a lot. Any information you can provide would be very valuable. Thanks a lot.
Conversion Rate Optimization | | anagentile0 -
Tracking Facebook Mobile Visits to Desktop Conversions?
Hi. If I set an ad in Facebook, I can obviously track visits, conversions and so on from that ad and see if they where mobile or desktop. However, how do I, if possible track a mobile visitor who the converts on a desktop? Eg. I go on XXX Facebook Ad on my mobile whilst in work, look around. Like what I see. Then I go home from work, open my laptopn and go on XXX website and send an email enquiry form in. Is this possible to track? Thanks
Conversion Rate Optimization | | YNWA0 -
Help! Tracking Conversion Source of Specific Users: Possible? How?
Just as an example, let's say we generate a website lead from John Smith. Can we trace John Smith's activity back through AdWords or Analytics to see exactly where he came from and (with AdWords for example) what keyword he typed in before clicking our ad and converting? Thanks for the help!
Conversion Rate Optimization | | RickyShockley3 -
Question about conversion rate in ppc
Hi guys, Im managing the campaigns in the company that im working and so far i think that the results are o.k more or less. The problem is how can i really know if it is o.k ?
Conversion Rate Optimization | | WayneRooney
I really don’t have any data to compare to… For example, this is campaign from the insurance niche from the uk : Clicks – 132
Impr – 6,958
CTR- 1.90%
Conversion – 20 (Not inducing the one that calls the office)
Conversion rate – 16%
Total cost – 704£ How can i know by these number that the campaign is working ? Same here (T-shirts campaign for the Spanish market): Clicks – 1,219
Impr – 26,177
CTR- 4.66%
Conversion – 56
Conversion rate – 4.5%
Total cost – 493€ Probably you will say, check how much you spend and how much you got back ?
This is also a problem for me. I can see the numbers of the conversion but because we are not eCommerce so i cant really know the total income. Do you know if there’s is a way that each for quote that coming to our system
so i will know where it came from ? Like a comment in the url or something ? I think that 90% of our income/quotes comes from the organic as we are ranking very high in Google so its a bit mixed in the system. Any feedback or tips here on this will be very welcome…0 -
Adwords conversion data is contradicting
I am looking at my Adwords data from a segment of last year. It shows my total for all ad groups in this campaign at 18. I only have one ad and it shows 7 conversions. Where are the other 11 coming from?
Conversion Rate Optimization | | EcommerceSite0 -
What is the best solution to track conversions on local plumbing site (non-mobile)?
What is the best solution to track conversions on our local plumbing site? 95% of leads coming from phone calls, the rest – from the contact form we have on every page. Is there a reliable solutions to track conversion rate for non-mobile local site? As a side note, we have 6 different phone numbers on our site that users can call in order to reach us.
Conversion Rate Optimization | | dinok_ya0 -
Can fun, slightly unprofessional text be good for conversion rates?
I operate on a freemium model. The three plans are currently called "Free", "Gold" and "Platinum". Besides being incredibly square and boring, these titles are also meaningless. I'm doing a slight redesign of my site, and the new (unreleased) site has a very fun, playful feel. I'm also trying to make everything more streamlined and obvious. I'm considering renaming the three plans "Boring Amateur", "Kick-Ass Amateur" and "Bona Fide Professional" on the registration page and simply "Boring", "Kick-Ass" and "Professional" elsewhere. There are lots of places on the site where I have to refer to "amateurs" vs "professionals" - these tags would make that easier to explain. Easier = more sales. What do you think about using unprofessional text like this? Is it too risky, possibly offending too many people and losing sales? Or is it a good eye-catcher? I know the best answer is "test it." But this is one of those changes that I don't want to have to put my users through too many times. Thanks for any thoughts!
Conversion Rate Optimization | | PatrickGriffith0 -
Landing Page Conversion Rates
I had a client claiming his industry (replacement home windows) conversion rate was around 15% based on his research. In my research i could find nothing of the sort, and really couldn't find a single place that provided this type of information. Anyone out there have some advice on where to research industry conversion rates (averages) or tools/thought processes to explore? Thanks! (these stats would primarily be used for goal setting and competitive analysis)
Conversion Rate Optimization | | kchandler0