Outsourcing Linkbuilding: Companies, Costs, Payment models
-
Hi there
I am looking at outsourcing linikbuilding to a new content site. I want to target one 3 word keyphrase to begin with, it has a keyword difficulty of 48% (moderately competitive) on Google US. Goal is to rank 1-3, the target page is well on-page optimised.
Here are my questions:
-
Are there companies that have performance based payment models?
-
Any rough guestimates on how much money is needed to get a page to rank 1-3 for a 48% difficulty level keyword? Over how many months?
-
Any recommendations for good companies?
Thanks a bunch,
Chris
-
-
Hi Christoph,
In today's world, I'd be very hesitant to outsource my link building to company that will guarantee a top page 1 ranking for a moderately difficult keyword. There are so many other factors to take into consideration.
I'd also stay away from a performance based model - this may encourage the link builder/SEO to try various methods to get quick results. If you suddenly shoot up in the rankings with the usage of dodgy tactics, I wouldn't be surprised if your site took an even bigger drop a short time later. Google is really cracking down on webspam and problematic tactics, and I think you need to be a bit patient and let things go naturally.
Currently, I'd advocate guest blogging and other forms of organic link building.
Is the site currently ranking for the term? What is the backlink status of the domain? If you pay a link builder to optimize for one term, and neglect your branded anchor text and the backlink profile of the rest of the site, you can run into serious issues with the search engines that will be harder to resolve and will take more time and money than you had originally intended to invest.
Hope this helps - just to clarify, I'm all for link building and organic growth in rankings. I just think you need to take a larger approach looking at your whole site, its onpage optimization and its backlink profile.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
International linkbuilding for an national company
Hi guys, Just wondering, what’s you take on doing international linkbuilding for an national company? In Holland there are very few websites / blogs / information platforms about certain niches. Let’s take SEO for example. There are a few marketing websites, a few SEO related websites but at an certain point my attention goes to what’s happening in America (on Moz for example). I think writing an YouMoz post is a great way to add something to the community. If that would reward an backlink, I’m all motivated to start writing! But does this help our rankings for Dutch query’s? I can see a lot of examples in which “the place to be” isn’t a Dutch website, but some big ass international forum / website etc. I would love to hear all of your opinions!
Link Building | | Bob_van_Biezen0 -
Root-Domain vs Subdomain Linkbuilding
Hello Mozzers! Couple of days ago I received a request to start optimizing a wordpress website, the domain itself has been around for around 10-12 years so it's it can be considered as one that has real history behind it. The page has been moved from HTML/FLASH to wordpress about 3 - 4 years ago and hasn't been any SEO maintenance on it. The site used to rank for first position with several keywords, but now understandably, it has greatly decreased. My main question would be, that when I've checked the root domain's and the subdomain's metrics with MOZ Open Site Explorer, the sub domain (with "www.") showed a PA 40 and 90 external links while the root domain (without "www.") only has 27 PA and 6 External links. I know that the 301 or server redirects only transfers about 90% of the link juice to the targeted URL but the difference between the 2 results seem way too big for me. What do you think? Is this normal?
Link Building | | adamdankhazi
During future link building is it more beneficial to target the root domain so the page won't lose that "10%" by redirecting the new link from sub-domain to root domain?
Is it possible to get more juice transferred? Thank you very much,
Adam0 -
Company is spliting up and moving to new domains, trying to keep link juice going forward
A company I am doing SEO work for is splitting into 3 and will be hosted on three separate domains. I am getting 2 of the 3, however, I am not getting the domain that has most links going to it. What is the best practice to carry any link juice going to my divisions to the new domain names? Should I contact sites linking to my divisions content on the old site and ask them to link to my new sites? Should I do 301 redirects to help carry links to my new sites? Also, I found this guide in moz http://moz.com/blog/seo-guide-how-to-properly-move-domains its from 2009, but is this still considered the best practices for moving to new domains or is there an updated guide I should be using?
Link Building | | T-wrench0 -
Has anyone used Fat Joe as an outsource solution for blog links?
Hi guys, I have seen a company on social media a lot recently who offer a guest blog posting service. It seems to be reasonable quality from the reviews and the blurb they give as they at least seem to find you a relevant blogger to match up with, actually write good content with as many reviews as is needed and then post it to just that one page. I noticed on their site they have claimed that their service is Loved by Moz but I couldn't find any reference to them anywhere on the Moz site. My question is - has anyone used them and are the links going to be any good for my site?
Link Building | | OrderBlinds1 -
Is Linkbuilding in Middle East dead?
Is linkbuilding in middle east dead? if not from where i can get the backlinks?
Link Building | | chainreaction0 -
How do I find and can I trust link building companies
I'm finding it hard to build quality links. I don't want to employ a link building company as I can't find anyone I can trust. I also don't know what is a realistic rate of pay for link building work.
Link Building | | mark_baird0 -
Can someone recommend a proven link building company?
Hi there. Can someone please recommend a link building company? Can somebody recommend a tried and trusted linking building company that they have used and have really good results from? There are so many link builidng companies out there all promising they can deliver X,Y AND Z! Please help if anyone can recommend a company has am going roun in cricles! Thanks guys Gareth
Link Building | | GAZ090 -
An SEO companies position
One worrying thought following a meeting with a friend in the Poker industry was when he told me he heard some rival companies tried to spam other sites with paid listings a few years ago ? Does this happen all the time ? Also could it happen in other industries ? I was worried when hearing this news and then thought about an SEO companies position in all of this. Could an SEO company be falsely blamed for this sort of behaviour ? Is it is better to cover these things in contracts with customers.
Link Building | | onlinemediadirect1