How to handle (internal) search result pages?
-
Hi Mozers,
I'm not quite sure what the best way is to handle internal search pages. In this case it's for an ecommerce website with about 8.000+ products and search pages currently look like: example.com/search.php?search=QUERY+HERE.
I'm leaning towards making them follow, noindex. Since pages like this can be easily abused for duplicate content and because I'd rather have the category pages ranked.
How would you handle this?
-
If none of these pages are indexed, you can block them via robots.txt. But if someone else links to a search page from somewhere on the web, google might include the url in the index, and then it'll just be a blank entry, as they can't crawl the page and see not to index it, as it's blocked via robots.txt.
-
Thanks for the quick response.
If the pages are presently not indexed, is there any advantage to follow/noindex over blocking via robots.php?
I guess my question is whether it's better or worse to have those pages spidered (by definition, any content that appears on these pages exists somewhere else on the site, since it is a search page)... what do you think?
-
Blocking the pages via robots.txt prevents the spiders from reaching those pages. It doesn't remove those pages from the index if they are already there, it just prevents the bots from getting to them.
If you want these pages removed from your index, and not to impact the size of your index in the search engines, ideally you remove them with the noindex tag.
-
Hi Mark,
Can you explain why this is better than excluding the pages via robots.txt?
-
How did it turn out? And Mark have you done much with internal search?
-
As long as you're sure that no organic search traffic is coming in via ranked search results pages from your site, it would be of no harm just to prevent search engines from indexing those pages as per the robots.txt directive I mentioned above - then just focus all your attention on the other pages of your site.
With regards to the unique content, always try and find the time to produce unique content on the category pages, these were the ones you mentioned you wanted to rank. Normally this is feasible providing you haven't got over 1,000 categories.
Feel free to PM me over a link to your ecommerce website if you would like me to take a look at any of the situation in greater detail.
-
Thanks for the reply. Yes, there is a semi-chance of duplicate content. And to be honest, the search function is not really great.
There are no visitors coming from the search pages, since we haven't build links specifically for those pages. As for the unique content, it's hard. Since we have so many products it's not really possible. We are working on optimizing our top 100 products though.
-
I'd do exactly what you're saying. Make the pages no index, follow. If they're already indexed, you can remove the page search.php from the engines through webmaster tools.
Let me know how it turns out.
-
How I would handle this would depend upon the performance of the ecommerce website and which entrance paths via the website convert higher.
You could easily instruct search engines not to index the search results page by adding the following in your robots.txt:-
Disallow: /search.php?search=*
But is there a real likelihood of duplicate matching content with your actual category pages? It's unlikely in all honesty - but depending on your website content and product range, I suppose possible.
If many visits to your website arrive via indexed search result pages, I would be inclined to leave them indexed however and implement measures to ensure that they won't be flagged as duplicate content.
Ways to handle this depend on your ecommerce provider and it's capabilities sometimes but more often that not, is just a case of ensuring there is plenty of unique content on your category pages (as there should be) and there is no chance of other pages of your website hindering their ranking potential then.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Errors In Search Console
Hi All, I am hoping someone might be able to help with this. Last week one of my sites dropped from mid first day to bottom of page 1. We had not been link building as such and it only seems to of affected a single search term and the ranking page (which happens to be the home page). When I was going through everything I went to search console and in crawl errors there are 2 errors that showed up as detected 3 days before the drop. These are: wp-admin/admin-ajax.php showing as response code 400 and also xmlrpc.php showing as response code 405 robots.txt is as follows: user-agent: * disallow: /wp-admin/ allow: /wp-admin/admin-ajax.php Any help with what is wrong here and how to fix it would be greatly appreciated. Many Thanks
Technical SEO | | DaleZon0 -
Search results indexed
Hi there, is is bad practice in seo to have search results for products indexed? For example a search result of holidays to Ibiza, with lots of deals coming up? its a search query url that would be indexed, with just an image and price per product on the page, with about 10 per page? Any advice appreciated.
Technical SEO | | pauledwards0 -
How can I change the page title "two" (artigos/page/2.html) in each category ?
I have some categories and photo galleries that have more than one page (i.e.: http://www.buffetdomicilio.com/category/artigos and http://www.buffetdomicilio.com/category/artigos/page/2). I think that I must change the tittle and description, but I don't how. I would like to know how can I change the title of each of them without stay with duplicate title and description. Thank you! ahcAORR.jpg
Technical SEO | | otimizador20130 -
Why are Google search results different if you are log'd into Google or not?
I get different results when I'm log'd into my Google account associated with my website than if I'm not. The same country is occurring. So how can I rely on the google results I'm seeing? For instance my site is page 1 with the improvements I made based on SEOMOZ if I'm log'd in. Yet I'm not on the first 25 pages if I'm not logged in.
Technical SEO | | Romana0 -
One Page - Targeting Multiple Low Searched Keywords.
Hi, First "Question" on SEOmoz, A client has requested me to have all the traffic going to the main/home page. In total its 25 Keywords and competition is pretty low, lets say "Builder In City", all the keywords are the sames except for the citys. "Builder In London" "Builder in Birmingham" Builder in Cardiff" .. and so on. Will it be ok and do-able to target 1 homepage with 25 keywords and expect decent results.
Technical SEO | | Prestige-SEO0 -
Advice on display this content on my page for search engines
Hi, my website http://www.in2town.co.uk/Holiday-News is about bringing travel and holiday news to our readers of our lifestyle magazine but i am having problems at the moment with the layout. What i mean by this is, i have written content on the page as an introduction so google knows what this section of the site is about but to be honest it looks rubbish with having the introduction there and i would like to know if i am doing the right thing by having the content there for google to know what my site is about. I have tried taking it away and noticed i dropped in the rankings and when i have put it back up i go up in the rankings, can anyone please give me some advice over this issue
Technical SEO | | ClaireH-1848860 -
Google showing former meta tags in search results inspite of new tags being crawled by it
I had changed the meta tags for a site www.aztexsodablast.com.au about a month back and Google has also crawled those new tags but in search results when I search for the term 'Aztex Sodablast' it is continuing to show the old tags while on the site, the new tags are being displayed. What may be the issue and how could I correct the problem?
Technical SEO | | pulseseo0 -
Internal Linking
Where is the best information on internal linking. I'm so confused and everything I read says something different. Ahhhh Thanks
Technical SEO | | meardna770