Does my actual blog post title have any effect once I create a title tag for SEO purposes?
-
A little confused about this. Reason I ask is that using my actual title for my title tag sometimes isn't the best for getting ranked, so the title and title tag are sometimes not the same.
-
I agree Ben there is an art to creating catchy blog titles. Its extremely important to craft a unique, attention-grabbing title to get readers to click- through to the blog posting.
A good title is the key to enticing more readers! Viewers don’t have time to read every blog post if they’re looking for content on something specific. They will want to know exactly what the content will tell them from the title. If the title doesn't have a promising deliverable, viewers will move onto a blog that does promise exactly what to expect in the content. Viewers aren't going to click on the posting unless they have already been hinted at how reading it will benefit them.
I would suggest search for some useful tips to how to make the most of a blog title, try http://www.eyeflow.com/8-blog-titles-that-encourage-a-click-through/ and let me know if you are seeing any increases in traffic!
-
If your blog title is fed into the H1 then it will make a difference.
I'd recommend having a look at the SEOMox 2011 Ranking Factors Survey which looks at on page ranking factors.
http://www.seomoz.org/article/search-ranking-factors#metrics-6
That being said I think there is an art to writing blog titles/headlines. I'd personally sacrifice having a perfect SEO title for having one that's punchy and attention grabbing.
-
Hi there,
The actual blog post title will be regarded as text on the page, just as any other text is, unless of course it also servers as an H1 or H2 tag (in which case, it'll be viewed as the heading). It won't have the significance that the text in the title has, but will still add to the overall keyword usage / targeting on the page.
Cheers,
Jane
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Outsourcing Blog Articles
I have two businesses, one is my main bread and butter and the other is an invest and try to grow type of business. This second business is a nature / education related business, so I would like to have a repository of informative nature articles with some splashes of our experience with that particular plant or animal. I spend a lot of time on SEO and article writing on my main business, but I am running out of myself to go around. I would like to outsource article / blog writing on my second businesses, but I'm not sure where to start. If I use one of those work for hire sites in the Moz outsourced content article, can I get them to format the blog with photos as well. I need to have a complete as possible final product. Ideally, I'm thinking of this process: 1. Give the outsourced writer the subject matter (i.e. article about right whales) 2. I provide my own photography or photos I have purchased 3. Writer researches subject matter and writes an informative article 4. Writer logs into my blog and formats the article with interesting fonts and the photos I have provide 5. I edit the article to add my own experience with the subject matter 6. I publish the article I'm thinking I would do this twice a month. Is this a reasonable thing to outsource? Could it work this way? Any idea what an article like this might cost me? I'm doing some marketing budget planning. Thanks in advance!
On-Page Optimization | | CalicoKitty20001 -
Optimal amount of alt and title tags on a landing page?
Hey guys! We are preparing a few product landing pages and want to make sure the alt and title tags are done correctly. We looked at landing pages from Apple and Google Nexus and found that they had very few alt and title tags (or none). Are we missing something here? Should there be an alt for every image and title for every link?
On-Page Optimization | | TVape0 -
Title Tags not Displaying in SERPs Correctly
We have two websites that are very similar. One is .co.nz and the other is a .com.au. I've noticed some of our page titles are displaying differently in SERPs even though the title tags are formatted the same:e.g. The title: "PC Games | at Mighty Ape Australia" shows as: "PC Games | at Mighty Ape Australia - MightyApe.com.au"It's showing with extra text "- MightyApe.com.au". Whereas the NZ result for the title "PC Games | at Mighty Ape NZ" is fine i.e. displays as: "PC Games | at Mighty Ape NZ"Does anyone who why this might be happening?P.S. It's odd that in the Australian results the site links don't show up even though the sites are structured the same.
On-Page Optimization | | kevinliao0 -
Undoing Video SEO
Ok, so here's a good one for you. I was ranking well (2-3rd) position when I got it into my head that I should implement some video SEO to get the video to appear next to my ranking. Well I did that with the help of Wistia. Only problem is my 2-3 ranking become 4-5, and I also became convinced that the page seemed less desirable as video content when I saw it in the rankings. So... I want to undo what I did. I removed the video sitemap and the SEO video markup from wistia, but it's been weeks and Google has still got me listed as video content. Any thoughts on how to accelerate the undoing of this damage?
On-Page Optimization | | CPollock0 -
Image Alt and Title?
I'm building a quotations website. Each quotation will have between 1 and 5 images (picture quotes) associated with it. The images will be featured as thumbnails (image gallery) on the quote post itself. How should I handle the image alt and title tags so that I rank better for a quote in image search, and also strengthen the ranking signals on the quote post itself? Take for example, a photo of a beach and a photo of the sun. Both have the same quote on it: "Laughter is an instant vacation." Should the quote itself go into the alt tag? while the description of the image goes into the title? Or should the quote go into the title? Would this be correct? Title: Beach with children playing in the sand. Alt: "Laughter is an instant vacation." Title: Sun shining in the sky. Alt: "Laughter is an instant vacation." What about if the quote is very long? Google has said they like when the alt and title tags are short.
On-Page Optimization | | JABacchetta0 -
Should a title tag and the URL be a 100 percent match?
My understanding is that a URL should be as short as possible and also match the title tag, but in order to keep the URL shorter, can you abbreviate it? For example: Title Tag: Eat Your Way to Beauty with Superfoods URL: websitename.com/sbeauty-with-superfoods
On-Page Optimization | | KimCalvert0 -
On Page SEO Tool
Hello - I'm looking for one tool that does the following and was wondering if anyone knew of such a tool? In a perfect world I would like to enter in one domain name and have a report generated that shows All Internal links, link titles, and anchor text All internal broken links / redirects All images, image size and image alt, if the image alt is missing. I'd love to be about to export these reports to excel and quickly run my on page optimization. The goal is to produce a checklist for a developer to execute quickly. Thanks for your help Gabe
On-Page Optimization | | Gabe0 -
How? Title in Google differs than actual title tag
Just curious on how sites do this? If you search for a video (perhaps Green Lantern Trailer), you'll see the YouTube results in Google/Bing listed as YouTube - Green Lantern Trailer but when you go to the page, the actual title tag displayed is Green Lantern Trailer - YouTube I've seen other sites do this too. I'm just curious what they are doing (I don't see any other title tags in the html)? I thought your title tag is what is displayed in SERP? Thanks,
On-Page Optimization | | NicB10