Break-up content into individual pages or keep on one page
-
I am working on a dental website. Under menu item "services" lists everything he does like..
Athletic Sports Guards
An athletic sports guard is a resilient plastic appliance that is worn to protect the teeth and gum tissues by absorbing the forces generated by traumatic blows during sports or other activities.Digital X-Rays We use state of the art digital x-rays and digital cameras to help with an accurate diagnosis of any concerns.
Digital Imaging On initial visits, and recall visits, we take a series of digital photographs to aid us in diagnosis as well as to give you a close-up view of your mouth and any oral conditions.
Smile Makeovers
We offer a number of different options including bleaching, bonding, porcelain veeners, and in some cases, implants and/or orthodontic care is utilized in our smile makeover planning.Nitrous oxide for your Comfort
Would it be better to break these services up into individual pages? I was thinking I would because then I could add more pictures and expand on the topic and try to get an "A" grade on each page.
I'm not sure how I could rank a page if I have 35 services listed on the page. That would be an awfully big H1!
Suggestions?
-
Thanks:)
-
Solid advice Miriam - well done
-
Hi Bob,
I agree with the advice others are giving you. Definitely, break these topics up into individual pages. While not every page may not be a highly searched for term, I've done copywriting and Local SEO for dental practice clients and I know that many terms related to dentistry are real winners.
You'll want to start with a session or keyword research for each page, and create an article of 400-600 words in length, fully describing the benefits of each service. FAQs the dentist has noticed his patients have asked are a help in this. For example, if the dentist offers Sleep Dentistry, what has he noticed his patients most frequently ask about it? What are their concerns? Do they need someone to drive them home after the appointment? Are there any medications they shouldn't be taking if they go with this option? Can they eat the day of their appointment? And focus on the positive...how will this service allay their fears?
Be creative and you may well end up with articles that exceed 600 words...I often find that. And don't forget the dentist's geo keywords, too. Those are important!
If the dentist is willing to invest in really good copywriting, he will be greatly strengthening his ranking potentials for many terms, as well as offering very helpful information to his current and prospective clients.
Miriam
-
In this scenario, would I try to rank the abbreviated page? Guess I really shouldn't because it would compete with the individual pages?
-
If there are 35 services, I'd group them eg Imaging Services which lists the brief description for each individual service as per your example ie digital imaging and digital xrays, each line has a "click here for more info" link and that link takes the page visitor to individual service pages. As the two previous respondents have mentioned, each individual page is expanded with all your competitive keywords included in the content.
-
Absolutely go for individual pages. Find the best keyword for each service based on search volume/competition and add the keyword into the page title & meta details aswell as the URL (yourURL/Digital X-Rays for example).
Content is king here so make sure each page has a great and well written article.
-
If you have the content to do it, go for it! Depending on your market you may find some long-tail opportunities when doing your keyword research.
As for the Services page itself, you'll have lots of relevant, summarized content; so shoot for your top-level keywords here. "dental services in <city>", "dentist in <city>", etc.</city></city>
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Create 100% new content in existing page/URL?
We have about 30 pages of content that we are hiding from the website as these articles had some issues. If these pages ranked well, would you recommend that the new content is written within these pages? Meaning, we would replace the content that's in those pages with the same topic and keywords. Or do you think it's best to start a new page instead?
On-Page Optimization | | kvillalobos0 -
Reducing multi-page website to one page & SEO ramifications?
Hello there! I just want to check in before I do this. I am reducing a multi-page website to one page (temporarily, but for at least 4-6 months). I will be 301 redirecting all old pages to the one, new home page. The new home page has a lot more content, long and short keyword phrases. Aside from losing the benefit of internal links, will reducing the number of website pages hurt a ranking? Does having associated keywords on other website pages provide benefit to another (in this case Home) page? Thanks so much for your invaluable advice!
On-Page Optimization | | lulu710 -
Page grader says we are keyword stuffing but we arn't. Page source shows different story.
Hi community! We have just run a page grader for the keyword 'LED Bulbs' on whichledlight.com and it comes up that we are keyword stuffing! However, a brief look at the source for the homepage and there's only 6 times that LED Bulbs pops up. We do have the non plural version of the word 'LED Bulb' on the page 27 times.. do we think that would contribute to the keyword stuffing? Thanks!!
On-Page Optimization | | TrueluxGroup0 -
Duplicate pages
Hi I have recently signed up to Moz Pro and the first crawl report on my wordpress site has brought up some duplicate content issues. I don't know what to do with this data! The original page : http://www.dwliverpoolphotography.co.uk/blog/ and the duplicate content page : http://www.dwliverpoolphotography.co.uk/author/david/ If anyone can point me to a resource or explain what I need to do thanks! David.
On-Page Optimization | | WallerD0 -
Should you publish Q&A on individual pages?
If you are answering common questions about your industry, should you create a separate page or place it on a existing page that is related. On one hand it may be seen as thin content on those pages. On the other hand it may be a poor user experience if someone lands on your page and has to scroll down to find the answer.
On-Page Optimization | | ProjectLabs0 -
Duplicate content in the title
Good morning, I am developing an application that searches offers in the press. The problem I have is the follow one:
On-Page Optimization | | ofuente
When I find an offer that I have already post, I cant use the same URL because it generates duplicate content , as the URL is generated from the title. If I find two offers in different stores (for example Thomson TV) I am studying two options. The first would be to add a number at the end of the URL
http://www.offertazo.com/televisor-thomson
http://www.offertazo.com/televisor-thomson1
http://www.offertazo.com/televisor-thomson2 Another option I propose would be to add semantic data to provide value (such as the date). For example:
http://www.offertazo.com/01-12-12/televisor-thomson I appreciate your help.0 -
Home Page
We are re-design our home page, one are of the current home page has a drop down window called "popular products" . We wrote short articles for our keywords and have them linked to product page. In the past, it has helped us rank. However, with new Google rules, our feeling is that such practice is no good. So, we lean towards to remove it. Still, we'd like to hear some opinions and ask some questions too: www.butterflycraze.com is it clear to you that this is not good in Google's eyes? how do I determine if these links serving any SEO purpose now after Panda? depend on the answer to 2), what should we do about these pages? shall be re-direct or shall we remove them from Google index?
On-Page Optimization | | ypl0 -
How to fix duplicate page content and page titles?
Apologies in advance if this has already been answered (it probably has) - I'm just not seeing it. Is there a guide on here for how to fix the issues brought up by the crawler - specifically, things like duplicate page content, or duplicate page titles? A lot of these seem to have been created by wordpress.org combos that I didn't anticipate - i.e., category pages, author pages, etc. The crawler brings up the problems, but I don' t know where to start to go about fixing them. Also, any guide on best SEO practices or fixing optimization problems, specifically for wordpress.org blogs, would be greatly appreciated. Thanks!
On-Page Optimization | | prospects1