Advetorial links
-
How do you scientifically value advertorial links. I have a site who is willing to buy advertorial in large online sites which will contain links. (I would prefer they invested in content on their own site). The DA on these sites is universally extremely strong. the PA of the examples I've seen is pretty low.
The site has strong DA matching it's main competition and is performing pretty well in terms of ranking.
Question: how do you value this kind of link in terms of the amount of £ the publications want to charge. Anybody have a formula or a logical process which would provide solid advice rather than don't infringe Google's T&C's which I've already mentioned to them.
Any thoughts appreciated.
-
Thanks for the response!
Yes the client is pretty web savvy so I'm sure they're asking all the right questions when it comes to metrics. However I'd still like to be able to give them something more concrete re link equity. To be clear this is placed/partnered content and not ads as such - more microsites within the root domain.
What I can respond with so far
DA is excellent, PA is very low for all options.
One option also has very spammy links pointing to the example page provided
None of the links in the examples are no follow however the content is marked as advertisement or sponsored content
Cite JC Penny etc and risks and underline importance of sustainable linkbuildingAny other thoughts anyone?
Shivvy
-
You are already on the right start in explaining Google's Terms of Service. The DA is important to look at for advertising (it will give you an idea with how much link equity you can get from a site, or how popular a domain is), but if you are advertising in accordance with Google T&Cs, then all links you receive will be nofollowed. This makes DA and PA not the best metrics to look at.
If you're running Ads, you'll want to look at how many visitors the site receives, how loyal those visitors are, how long they spend on the page, and how likely they are to click on a sponsored link. The webmasters' analytics will show all of this, which they should be willing to share if they are going to charge big bucks.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why are my internal links up by thousands?
I recently carried out an internal link audit on our site and added around 100 links to other pages over relevant anchor text. One week later, Moz shows our internal links are up by 11k. Why?
Link Building | | AntelopeAgency0 -
What is the process of link earning to avoid link building?
Hi All, I want process to earning links for new SEO 2014. Can anybody explain? Thanks, Akhilesh
Link Building | | dotlineseo0 -
If you discount a subscription when the client links to you, does that classify as a paid link?
For example, we all subscribe to MOZ, but if we received a 25% discount on our subscription if we linked back, would that be considered by Google as a paid link, or would it be seen as a sales tool / promotion?
Link Building | | JonathanSmith0 -
How to find out why a link is not working
In URL Open explorer I ran a couple of others and saw they were getting link credit. Our site is not, does anything look wrong in the url below? www.XYZclientsSiteXYZ.com Anyway to find out why everyone else on the page of artists is getting credit but we are not? Thank you,
Link Building | | klemtek0 -
About link again
I checked all links to my site (not too many at all) http://oasisoftheseasallureoftheseas.com/ and discovered that very important link – from my supplier,
Link Building | | NadiaFL
Royal Caribbean International is not listed at all. Some links with ‘nofollow’ tags show up but not this one. RCI source here http://www.royalcaribbean.com/customersupport/travelagent/processLocate.do?selectedCountry=USA&taname=&city=&state=&zip=34994&.x=22&.y=6 Any ideas?0 -
Back link pyramid
Excuse me for such a newbie question but is using a backlinking pyramid black hat seo. I was trying to find out but every site gives you different advice on this subject. Also If there is a type of backlinking structure that is best please let me know. thanks
Link Building | | JasonRae0 -
Do links from a Tumblr blog count as inbound links?
That's it. I'm thinking of making a Tumblre blog (s) for inbound links. Is it worthwhile?
Link Building | | Spreader73760 -
Porn link ...
I just ran https://www.majesticseo.com report for back links and showed me that I have one link at porn site ... not sure if it will be appropriate to post it here. The link was discovered on 03.05.11 and when I visited today link is not there... I dont know who put that link there. Can I get penalty for that from google? Can it be a mistake?
Link Building | | DiamondJewelryEmpire1