What do I do about multiple listings for doctors on InfoUSA?
-
I'm doing local SEO for a chiropractic clinic that has four chiropractors.
On InfoUSA and therefor on CitySearch, Insiderpages, Healthgrades, etc, there are individual listings for each chiropractor with the clinic's name, address and phone number. Google places pulls reviews from those other sites and I don't think they will make the connection on the listings.
The tricky thing is that health-care review sites such as healthgrades.com have reviews for doctors and not for clinics necessarily.
What's the best way to organize this? Should I get all of these listings consolidated into one listing for the clinic in general that has the same info as the Google Places listing? Should I get the individual chiropractor listings deleted?
-
Hi Jason,
I'm following up on older questions that are still marked unanswered. Did you figure out what to do here (and if so, what did you do) or are you still looking for some advice?
-
Thanks for your help.
By consolidate the listings do you mean delete the individual doctor listings or let Google do its consolidation that it seems to be trying to figure out?
As i mentioned in my original question, health care review sites such as healthgrades.com do reviews on a per-doctor basis and there is no ability to leave reviews on clinics. As long as Google can figure out the doctor reviews are traced back to the clinic's main listing I think I should just leave everything as-is.
-
Yes. It looks like it might be best to consolidate with one outstanding listing. If they are under the same business name and URL then I think you have no choice.
If you list the practitioners at or near the top of the description then you will help the listing when people search for the individuals.
-
I just noticed this right now:
Google seems to have figured out that two of the doctors' Google Places pages are related to the main Places page because they share the same reviews. The two other doctors for some reason have no reviews and don't seem to be connected. It seems Google is seeing them as related listings (they all have the same business name and URL connected to the listing).
For that reason, I'm not sure if putting different info in all listing would be a good idea.
-
I would get the clinic its own listing and then one for each of the chiropractors because some users may look specifically for a particular chiropractor. Having a listing for both the chiropractor and the clinic they work in probably contributes to the overall "local authority" of the clinic and the chiropractors.
I would also make sure that the content used to describe each is distinctly different.
One catch though... do they all use the same phone number? That could be a problem with verification.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Could a dropdown list of products dilute the page content?
Hi all, On our site, due to the fact we only have some 120 or so products split across 5 different categories we have a dropdown menu that displays all of the products in the menu. Forgetting usability for a moment, my question is whether by having links to all of products appear on each and every page (because they are in the main menu), are we diluting the content on the page. For example, if I take a particular product - the main phrase I want that page to be discovered for is "perspex sheet". This phrase does appear in the H1, H2 and within the main description of the product - but, as mentioned, each of our pages has some 120+ internal links due to the menu which contain all sorts of product names that arent relevant to "perspex sheet". The Moz report does flag a Medium issue on every page due to the number of internal links. I don't know whether I'm making a fuss about nothing, or whether this does have some serious side effects. It's an eCommerce site so of course im nervous of making changes that could have an adverse affect on our rankings. I thought there used to be a tool on Moz that showed what phrases a page was optimised for but i can no longer find that tool. Any help would be greatly appreciated. Regards,
Technical SEO | | SimplyPlastic
Al0 -
Use of multiple keywords that are similar for one local site
Hi I thought that if I wanted to rank a local site for the core Keyword, 'Landscaping Location' that variations of this keyword should be used on the same page. But I recently read that if I wanted to rank for: Landscaping Location
Technical SEO | | CamperConnect14
Landscaping in Location
Landscaping Services in Location that I should use separate page for each term. Is this correct? A small local website will probably only have a few pages and so making up pages solely to go after Keywords can't be right. But then would opportunities be missed? Thanks for your help with this!!0 -
Multiple H1 Tags on Page
Can having multiple H1 tags on a webpage be detrimental to its rankings?
Technical SEO | | AubbiefromAubenRealty0 -
Get List Of All Indexed Google Pages
I know how to run site:domain.com but I am looking for software that will put these results into a list and return server status (200, 404, etc). Anyone have any tips?
Technical SEO | | InfinityTechnologySolutions0 -
Listing Categories on each page versus in the drop-down navigation; which is better for SEO
My client, www.warehouse-lighting.com, has all the links to its category pages on a left-side navigation structure. Their competitor, www.prolighting.com has all of its category-page links listed under the drop-down menu of the top-level navigation. I’m wondering if one way is better than the other for SEO and why?
Technical SEO | | TopFloor1 -
How long does it take for an article or a page to be listed by google
Hi, my question is a two parter. I think i must be doing something wrong. With my site map, it is set to show different section of my site while on my old site the site map listed every single article - i am not sure if setting it to each section is correct, can someone please advise me on this. The second part of the question is, how long does it take for an article to be listed by google. This article on my site was written today http://www.in2town.co.uk/lifestyle/holidaymakers-ignore-the-importance-of-travel-insurance-according-to-survey Holidaymakers Ignore The Importance of Travel Insurance According To Survey but when i check to see if google has listed the article yet by putting in the whole title, it does not come up, i even added the website name at the end and still it did not come up. This is worrying me a bit as a lot of my articles are news stories which means they are current articles so if google is not picking them up then no one else will be. can anyone let me know what i should be doing so google picks them up quicker please.
Technical SEO | | ClaireH-1848860 -
Same product in Multiple categories ecommerce store, best way to avoid duplicate content?
Hello All, Im building a magento store, with around 500 products. One thing is that I am going to have some products in Multiple categories. Do you think the best solution is to remove any category name from the url structure or would this devalue SEO? Also would the use of canonical links remove any duplicate content issues if the category name was left in. So overall what would get better results No category name in URL (e.g.phonename-model1.html) V category name in url (e.g. phones/phonename-model1.html / videophones/phonename-model1.html +using canonical links Any feedback or views would be great
Technical SEO | | voipme0 -
Multiple businesses, one location
We are a dealership group, we have 2 locations that have multiple brands/multiple business names. IE Chrysler store along with smart... and Infiniti along with Mitsubishi. On Google Places, we can only claim one location per business (based on their guidelines), yet these brands are different. Any suggestions on overcoming this obstacle?
Technical SEO | | autoczar0