Site URL's
-
We are redeveloping our website, and have the option to amend URLs (with 301 redirects from old URL to new), so my question is: Would 'golfsite.com/golf-clubs' achieve superior rankings than 'golfsite.com/clubs' for the search term 'golf clubs' if all other factors were the same? Should the URL reflect the intended search term wherever possible?
-
Hi swgolf, There are several factors that would have an impact on your url. You can have a URL with no keywords in and still rank high in a competative market. If you can generate enough backlinks to the url and the previous link was doing well then go for the easiest on the eye and for this smaller is normally best. SE's do pay attention to how your URL is structured however I dont believe this will always be the case now being truthful and if a client asked me to structure their url I would go with golfsite.com/golf-clubs or if i sold multiple items I would go with golfsite.com/golf/clubs and keep it consistant for the rest and have golf/caddy golf/caps golf/balls as it looks as if it's a category within your website as opposed to constant repative urls. You can also go to webmaster tools (google) and see how many variations of the word golf club you have and how many times its repeated if its high then try and lower it. It's a little hard not knowing the website to say for sure, this is just my opinion.
-
Hum. Do you mean golf clubs or golf clubs? If I was to search for a membership club to join to play golf, I would want something else in the URL (or at least in the heading) to show me that the page was a list of clubs and not equipment. So in this particular instance, a category in the URL would be a consideration. golfsite.com/equipment/clubs or something along these lines.
-
Did these responses answer your question swgolf, or do you still have some more questions? How did you decide to handle this?
-
Key word in the url is important but it is not the only factor that will decide the rank for your target keyword. You can use golf-club or club but here are few other things that should be inline in order to rank for golf-club.
1. Authority of your domain.
2. Quality and quantity of the incoming links to your main domain and the target page
3. Relevance of the on page content on the golf club page. ( LDA score)
4. Title tag
6. Anchor text of the backlinks to the target page.
and several others.
Since you already have the word golf in your domain adding the keyword again in the url will not make a signficant difference as long as you target the page content for golf clubs. The key is it have original content and organic backlinks.
-
All things being equal then /golf-clubs is better; as I assume you'll be targeting that exact term on the page, it's not too long and users can tell exactly what the page is about from it.
As long as your URLs don't get crazy long, if you can target your main keyword for the page with the URL I say go for it.
-
I would say that golf clubs would serve you better than just clubs. Clubs can also mean a gathering place for folks with similar interests where you get clear results for the keyword golf clubc if you mention it in the URL itself.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
City Name in URL structure
I have a client whose site was built when they only served one market, and they now have that city in the majority of their URLs. I'm suggesting we redo the URL structure to remove this location from the main URLs (think homepage, about, etc.) since they have now expanded to three markets. They are seeing a lot of great organic traffic in that original market but are struggling in the new ones they've added so I'm helping to optimize their site. How critical do you think that removing that location from the URL is? I know we would need to implement 301 redirects, but wanted to get thoughts on this.
On-Page Optimization | | maghanlinchpinsales0 -
Toxic URL???
Hi I have a URL that produced page 1, number 1 to 3 for most of our industries top phrases. Then we received a google penalty, (as did several of our competitors on the same day). We were effectively wiped from google. After much disavowing we were allowed back into the search results, this took about 3 months. I have employed the services of a top London SEO company for over a year now and have seen no significant improvement. I believe they are doing there best, however there results are VERY poor. According to the various tools, (searchmetrics, woorank, semrush) to name but a few, our site scores very well, yet we are not getting the results. Page one seems to be full of totally new websites, most of which I have never heard of, and have appeared from nowhere. Should I scrap our URL and put up a completely new one, and put a redirect from the original one? This would be a biggy since our url has been around for 20 years. Thanks for reading. Andy
On-Page Optimization | | First-VehicleLeasing0 -
I'm looking to put a quite length FAQs tab on product pages on an ecommerce site. Am I likely to have duplicate content issues?
On an ecommerce site we have unique content on the product pages (i.e. descriptions), as well as the usual delivery and returns tabs for customer convenience. From this we haven't had any duplicate content issues or warnings, which seems to be the case industry-wide. However, we're looking to add a more lengthy FAQs tab which is still highly relevant to the customer but contains a lot more text than the other tabs. The product descriptions are also relatively small. Do you think this will cause potential duplicate content issues or should it be treated the same as a delivery tab, for instance?
On-Page Optimization | | creativemay0 -
Site restructure question
Our site was deigned years ago to target customers in specific cities, now we've grown beyond this and I believe it is time to change the site structure.
On-Page Optimization | | PM_Academy
Ignore the 302 from the root page. Current structure: (assuming you've never been to our site before) projectmanagementacademy.net 302->/select-location.php /select-location.php -> /city-name/pmp-training.php This page was meant to be a "homepage" for each city, pointless page really /city-name/pmp-training.php -> /ciy-name/product-name.php These pages are for each individual product My suggested site structure: /city-name/pmp-training.php becomes projectmanagementacademy.net no more redirect /city-name/pmp-training.php gets removed and 301 to root page. /product-name.php each product's page and you would select a location when necessary (some products are online only) would 301 each /city-name/product-name to corresponding product page /product-name/city-name.php could add these pages if we still wanted the city name in url for city specific products My thoughts here are /product-name.php would receive a higher % of link juice because there are fewer page between 2 vs 4 if you came to the root page. and 2 vs 3 if you came from the select-location page. Also instead of being split between over 50 locations, all these would be together on one page. Your thoughts? Would this change improve our SERP for those product pages? Would we see a drop off in traffic if we did this? How long, if done correctly, would it take to see the recovery of rankings and traffic? Could we 301 /select-location.php to the root page? Thanks in advance for your insights to this. Any answer is a good answer. Trenton0 -
Creating Authority and choosing URL's
Creating Domain Authority and choosing URL's: A: What is better if you want to get higher Domain Authority? Choose keyword.domain.com or www.domain.com/keyword when other sites link to it? B: And for Page Authority? Choose keyword.domain.com or www.domain.com/keyword? Thanks!
On-Page Optimization | | HMK-NL0 -
Using content for cliche' terms, or content found on other sites
howdy, I have a basic question about using content found on other websites for your own use. I have started a pick up lines website for guys to search for pickup lines to use on girls. Anyways, my website has many, if anything a lot, of the same exact pick up lines as all my competitors are using. If I use the same pick up lines found on their site could i be penalized for this as far as SEO? thanks and hope to hear back
On-Page Optimization | | david3050 -
Content for ecommerce site
How important on site/page contents are for ecommerce site. Keeping in mind the page layout. Its not that important to have page copy/content at all for ecommerce sites If yes, does position of content is an important factor? if putting page copy/content in upper fold of a page then the most important thing which is product itself will have less exposure if putting near the footer of the page, does that seem like doing just for the sake of SEs and ranking. How important internal linking form that content would be compare to left panel links or links at the header of a website Thanks Rick
On-Page Optimization | | RickGa0 -
Does google treat all urls equal?
Sorry for the lame title, i couldn't think of a better one. I want to know if google treats this: http://www.domain.com/products/some-product-name the same as it would treat: http://www.domain.com/?products=some-product-name if not, could you tell me the differences?
On-Page Optimization | | adriandg0