1 page 2 keywords?
-
Hello folks,
I have a problem with optimizing a page for 2 different keywords. Here is the situation:
On-page: Both keywords in title; both words in body text (I didn't count them but approximately 3-4 times for 100 words in total)
Off-page: Exact anchor text from article directories, Synonym & Brand anchors from directories. My link building shcedule is as inconsistent as possible. I just keep around 50 links per week. I do social sharing, guest blogging with exact/synonym anchor text links and also I link to other pages across the whole site. I try to avoid site bar and footer links although I have some because it's partner links, I didn't buy them. I even asked web masters to put nofollow tag to those link after the drop because I was concerned that Penguin considers them bought links.
The result: 1st keyword is going quite well, it reached 5th postion but after that dropped to the second page, which more or less I can explain with various factors such as overal keyword competition, maybe penguin thought that some links are spammy.
The problem is that the second keyword is disaster. I found it in SERP after 1 month hard work on 17th page and now it is swinging between 14th and 17th page. Honestly, I am confused. Is it possible that link building with 2 keywords to the same page creates self canibalization of some kind?
Just to remind that the 2 keywords are quite different, i,e. there are not related as synonyms or similar. Do you guys have had similar problem?
Thanks in advance for your advice
-
Thanks Andrea, that is already done, I use lots of different anchors and lots of different pages to link to.
-
I thought the same, but actually this keyword is even more relevant to the domain than the 1st keyword.
Both keywords are relevant to the page and to the domain as a whole BUT the keywords are not so closely relevant to each other.
-
Thanks for the advice, the strange thing is that the better performing word is on the second place in title. Also I have noticed a competitor which ranks well for 2 similar (also competitive) keywords and has 0 times the first word in body text!!! Just both keywords in title. This competitor has 3 times (on average) more linking domains and links than my site and is on the second page, while I am struggling between 14th and 17th..
-
Hi both keywords are highly competitive. The 1st keyword is 60% and the second is 69% (the second keyword is the one I am having problems with).
There are pages above my page in SERP for my second keyword with significantly lower links profile.
-
I agree with everyone, and keep in mind that exact keyword anchor text can look spammy. So, aside from just the links, shake up the anchor text so it also doesn't look as spammy. http://searchenginewatch.com/article/2172839/Google-Penguin-Update-Impact-of-Anchor-Text-Diversity-Link-Relevancy
-
Is the second keyword less related to the overall theme of your site?
If your site is selling "chocolate mousse" and the second keyword is "anaphalctic shock" then I wouldn't be surprised if you were struggling to rank. That's an extreme example but you get the point?
-
There are some basics to look at. How are your Title tags? Google gives more relevance to your first keyword in your title tag. Example: Local Real Estate / Local Homes for sale . In this case google will give more weight to the local Real Estate keyword than the second.
That is why most SEO pro's will recommend to focus on one keyword per page. That does mean you would need two great pages and to link build for both. Hard work yes but in the long term will benefit you.
Otherwise you will need to make sure that one page is optimized for both keywords and your link building efforts focuses on both keywords.
- Google frowns on buying links so don't do it
- Google doesn't like spamming sites for links
- They also don't like link exchanges.
- Keywords above the fold are important also
Hope this helps
-
Have you take a look to "Keyword Difficulty" tool of SEOmoz?? Maybe these words are more difficult to rank. Can you give us more information??
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google is no longer ranking home page but sub page lower, why?
We were ranking on page 2 and number 4 for the key word motorcycle tires. Google was ranking our home page jakewilson.com; however, we have been adding new content to our site and doing some internal linking. We pointed some links about motorcycle tires to http://www.jakewilson.com/cl/52/Motorcycle-Tires and now that page ranks but on page 3 not 2. Any thoughts?
Link Building | | DoRM0 -
Does anyone do seo on their twitter pages
Hi, i am just wondering if anyone does any seo or anything with their twitter page to gain more followers. I have justover 19,000 followers and since launching the twitter account we are getting about 500 followers per week and i am just wondering if there is anything we should do to improve this. I am not sure if we should be putting keywords into our twitter page or anything else to let people know about our twitter page. any advice would be great. also, when we set up our twitter page we decided to use the following twitter name @2celebritynews just wondering if you are allowed to change this at any stage as we should really have got the twitter page of @in2town if it is not possible to change it then maybe we will need to start over again
Link Building | | ClaireH-1848860 -
Domain name holding pages link back, good or bad?
We are a web design and hosting company http://www.spiralsites.com But when we register domains for clients, or they take email only or a name is parked we have it using a holding page which can be seen as follows: http://www.jcevents.co.uk/ is this a good thing? Bad thing? Could it would it should it benefit our rankings? Should we do more to make it look less like our main site and actually try to use it better to help rank our other services pages?
Link Building | | spiralsites0 -
Pagerank and combining pages
I have a site where my homepage is a PR3. My main menu contains 6 links which are all PR1's. Example: Homepage, link1,link2,link3,link4,link5,link6 I have figured a way to make things easier for my users by combining 3 of those 6 links to my home page. So basically link1,link2 and link4 will now point to my homepage where it will contain the content and tools all in one. I will do the proper redirects on those links to point to my homepage again so google knows I moved them. My question is by moving 3 PR1 pages to my home page which is a PR3 will this increase my pagerank for my home page?
Link Building | | cbielich0 -
Why does this page not rank?
Newbie here, to both SEO and SEOMOZ, but i'm quickly learning. Anyway, I just wanted some tips on how I can improve and help this page; http://www.buzzwords.ltd.uk/freelance_copywriting.htm rank for the keyword "freelance copywriting" Regards N.
Link Building | | Buzzwords0 -
Link Building for a website with 170 K Pages
My website is having around 170 K webpages and every web page is meant for individual keyword. e.g. keyword for every page is height of a movie star. What should be my link building strategy Should I link other sites to index page of my website (if yes then what should be the anchor text) ? Should I link other websites to individual web pages of my website.
Link Building | | ArtiKalra0 -
Why links coming from this page are never found? (opensiteexplorer)
There is a very strong authority and ranking website that has links on it to some of our competitors websites and other companies. I used opensiteexplorer to check if these links were showing up as backlinks on competitors site but I was unable to find them. This 'powerful' page of links has been around for quite a while so I don't think time has anything to do with it. SEOmoz toolbar itself gives the particular page good rank, trust, and authority. Using this website (not sure it has any use) http://rapid.searchmetrics.com/en/ it finds the outbound links and domains. I was unable to find any nofollow or noindex things anywhere on the site.. Just looking at the site and it's links I would think it an ideal backlink target for my company. However using opensiteexplorer I am lead to believe this backlink is never being found? Any thoughts? Cheers
Link Building | | Earthsaver0 -
Ranking dropped by 7 positions for many keywords
Hey, Since yesterday my ranking dropped by in average 7 positions for most keywords. iIm not 100% sure whats the matter. I rank under the top3 for a quite comptetitive keyword since several months. During the last 4 weeks it wasn't that stady (between 2 - 4) because the competition is using an aggressiv link building method.
Link Building | | netminds
I'm adding constantly new content and the link building is also quite natural. Maybe I linked the same sites from some of my blogs too often... and Google may see it as a "link network". I experience the same for two of those sites. Maybe I should remove those links? Any suggestions? Thanks!0