High Bounce Rate on this Specific Page
-
Just a quick question...looking more for opinions and suggestions....
The specific page in question is:
http://erasedisease.com/2012/04/09/all-natural-alternative-to-beta-blockers-arginine/
We get great traffic to this page specifically for these search terms (and more):
- natural beta blockers
- natural alternatives to beta blockers
- natural beta blocker supplements
The bounce rate on this specific page is usually between 75% to 82%. Does anyone have any suggestions as to why this might be (besides the obvious colors/theme of the website)?
Thanks!!
-
Yes, I meant the left. Sorry about that.
-
i think he means move ur nave to the right. its debatable but true.
-
Do you mean the left sidebar?
-
William and Shift already left great responses, but i want to add that the average human being looks from the top left to the bottom right, in saying that you might want to take a look at your design. Naturally our eyes want to follow the blue and ignore the the right sidebar while your call to action is.
-
These are great responses. Thank you for taking the time to check out the site, and I completely agree with your suggestions.
-
well you hit it on the head for me with the colors/ theme but the reality is you probably have a high bounce rate because:
1. Your colors scheme makes me not want to read anything on the page
2. On that specific page, your call to actions are hidden. You actually have 3: should I read your blog, buy now, or join your news letter (all are above the fold). If this is a landing page, make sure what you want the user to do is clearly defined.
You have so much going on and your color scheme is like camo. My first impression when I get to the page is "what am I supposed to do?". To give you and idea of what I mean here is why I would bounce.
When i first open the page my eyes land on your slide header. Ok I see a few testimonials all with pictures of fake people. What do I think.... Fake testimonials. Then I look up to $39.95 (at the top not the side) and leave. Why do I look up at the $39.95? Even though it is small you put it in red (an action color) When I look in that area, regardless of how small it is it stands out especially since my eyes first landed on the slide header.
If I were you I would:
1. do some research on colors and how the impact purchasing decisions.
2. use your slide header for the call to action or use it direct people to the call to action
3. dont use testimonials with fake pictures. either get pictures of the people giving you these great comments or put them discretely on the side or. I would try getting the real pictures if they are real testimonials.
4. make the page less busy. if it is an internal page that users navigate to then sure it may be ok, but for a landing page, i would make it as clear and concise as to what you want the user to do.
Hope this helps good luck.
-
That is great that you are already getting great traffic from those search terms.
My suggestion which might not be a option for you is to chance the design a bit. The site looks a bit cluttered to view exactly what is clickable.
I scrolled to the button of your article and it does show additional/related information which should help decrease bounce rates.
An easy accessible and viewable page can always help conversion and helps keeping eyes on the page/site.
Another thing you can do is check other keywords that are having less bounce rates and maybe see how those keywords correlate with your higher bounce rates. I am no expert in your niche so you will have to identify why and which keywords are having low or high bounce rates.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can You Get Better Ranking/Conversion by Reducing the Number of Pages?
I am seriously considering reducing the number of pages in a section of our website. We currently have 39 webpages. I'm considering reducing it to 6. The site architecture would make more sense giving recent design changes. And we could focus more attention on improving conversions from these 6 new pages. But I'm considering doing this mainly because I think it'll help us do a better job of communicating to and converting our audience. The new pages would be longish. The existing 39 pages are by no means stubs, but these new pages would be longer. Anyway, what I want to put out for discussion is the SEO impact. What are the good SEO reasons for reducing the number of pages? Can 6 well-done pages out perform 39 pretty-well-done pages? How many queries can one page rank for well? Is this SEO suicide? Honestly, there's a part of me that cannot believe I'm saying this, but I think my heart is in the right place.
Content Development | | justin-brock1 -
Seo benefits to keywords other than specifically targeted?
Im a photographer. Im interested in starting a blog on my site with articles relating to photography advise, tips, recommendations, etc... Will traffic to those posts help my serp rankings to terms i wouldnt specifically target in them? Say local terms such as my city wedding photographer? I know the blog posts would help others, and help give me industry authority, but i would like it if in addition it helps drive my local target market to my site. Thoughts?
Content Development | | studio35design0 -
Should i 301 redirect my blog to the respective site or just 404 all the blog pages?
Hi guys, We plan to close down our blog, which is a subdomain to our anchor site. I need advice on how to keep the link juice and its SEO value. Is it better to 301 redirect the blog to the homepage of our site, or just 404 all the pages of the blog? Thanks
Content Development | | dimicos0 -
Does every keyword need its own landing page?
So we're doing a bunch of keyword research. We've identified the big traffic, higher competition keywords and we've identified tons (thousands) of long-tail keywords that would be appropriate. What I'm wondering is: does every keyword need its own landing page (or content page)? Obviously, we'll be building content for all the primary keywords we're targeting. I'm less mystified about that. What I'm more confused about is what to do about the long tail keywords. For there to be any measurable traffic increase, we need to rank well for thousands of long tail keywords. But it's just not realistic to create thousands of quality content pieces to target each of these long tail keywords individually. So how do you go about ranking for large numbers of long tail keywords? I saw somebody post about using an FAQ page to target multiple long tail keywords which makes sense but even with that I'm not going to have a thousand questions. How does one go after large volumes of long tail keywords? Thanks, --eric
Content Development | | EricOliver0 -
Multiply pages of similair subject not showing up in serps?
Hi, I have a website with a lot of similair subjects. Its a website with around 1000s pages.
Content Development | | vulonl
For example this website is about "cars" so I wrote a pages about: Green classy cars
Green cars for the summer
Green car show 2013 What happens is that on the query of "Green car show". The page green classy cars shows up. I have the feeling that google takes one page about a similair subject and only put on in the serps. I checked this on multiply pages and this seems the case. If I search on exact "Green car show 2013" + MY URL, still then its shows indexed but only position 4. Places 1,2,3 shows again other pages of my website with similair subject. Now my feeling says the other pages have more authority and thats why they show up higher. But then...again now all the content Im adding it isnt showing up.. The last months I added around 300 pages and I did not got one visitor more daily and I have the feeling it is because it are all similair pages and google does not want to show them. My question is: Is their something I can still make them show up? Because they do have all 100% unique content and 100% unique images they only have similair subjects. or Is their some way I can tell Google that his are really different pages, so this would maybe help?0 -
Is it possible for a website with only 20 pages to be ranked in top?
Hi, I want to ask is it possible for a website with about 20 pages to be ranked well in Google for keywords with middle concurency? Most of the web sites in the top for such keywords are with much content and many pages. This is the web site: http://logos-sofia.com/ And that's are the comeptitors: https://www.google.bg/search?q=курсове+по+немски&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-GB:official&client=firefox-a
Content Development | | vladokan0 -
Too many links on page?
Hello, Can my rankings suffer if some of my inner pages have too many links/anchor text? Or would link juice just stop being passed after X amount of links? I have content on these inner pages, and it all flows. Thanks!
Content Development | | TP_Marketing0 -
New pages do not rank
Hello, Google caching the new pages, but is not appearing in search results. Why? site: www.papajogos.com.br
Content Development | | papajogos0