High Bounce Rate on this Specific Page
-
Just a quick question...looking more for opinions and suggestions....
The specific page in question is:
http://erasedisease.com/2012/04/09/all-natural-alternative-to-beta-blockers-arginine/
We get great traffic to this page specifically for these search terms (and more):
- natural beta blockers
- natural alternatives to beta blockers
- natural beta blocker supplements
The bounce rate on this specific page is usually between 75% to 82%. Does anyone have any suggestions as to why this might be (besides the obvious colors/theme of the website)?
Thanks!!
-
Yes, I meant the left. Sorry about that.
-
i think he means move ur nave to the right. its debatable but true.
-
Do you mean the left sidebar?
-
William and Shift already left great responses, but i want to add that the average human being looks from the top left to the bottom right, in saying that you might want to take a look at your design. Naturally our eyes want to follow the blue and ignore the the right sidebar while your call to action is.
-
These are great responses. Thank you for taking the time to check out the site, and I completely agree with your suggestions.
-
well you hit it on the head for me with the colors/ theme but the reality is you probably have a high bounce rate because:
1. Your colors scheme makes me not want to read anything on the page
2. On that specific page, your call to actions are hidden. You actually have 3: should I read your blog, buy now, or join your news letter (all are above the fold). If this is a landing page, make sure what you want the user to do is clearly defined.
You have so much going on and your color scheme is like camo. My first impression when I get to the page is "what am I supposed to do?". To give you and idea of what I mean here is why I would bounce.
When i first open the page my eyes land on your slide header. Ok I see a few testimonials all with pictures of fake people. What do I think.... Fake testimonials. Then I look up to $39.95 (at the top not the side) and leave. Why do I look up at the $39.95? Even though it is small you put it in red (an action color) When I look in that area, regardless of how small it is it stands out especially since my eyes first landed on the slide header.
If I were you I would:
1. do some research on colors and how the impact purchasing decisions.
2. use your slide header for the call to action or use it direct people to the call to action
3. dont use testimonials with fake pictures. either get pictures of the people giving you these great comments or put them discretely on the side or. I would try getting the real pictures if they are real testimonials.
4. make the page less busy. if it is an internal page that users navigate to then sure it may be ok, but for a landing page, i would make it as clear and concise as to what you want the user to do.
Hope this helps good luck.
-
That is great that you are already getting great traffic from those search terms.
My suggestion which might not be a option for you is to chance the design a bit. The site looks a bit cluttered to view exactly what is clickable.
I scrolled to the button of your article and it does show additional/related information which should help decrease bounce rates.
An easy accessible and viewable page can always help conversion and helps keeping eyes on the page/site.
Another thing you can do is check other keywords that are having less bounce rates and maybe see how those keywords correlate with your higher bounce rates. I am no expert in your niche so you will have to identify why and which keywords are having low or high bounce rates.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why is redirecting all broken pages to the homepage is a bad idea?
I have a site where all broken pages are redirected to the homepage. I've been told that it's a bad idea in terms of SEO. I just can't figure out why 🙂
Content Development | | VinceWicks0 -
Would adding a news page hurt my site ranking ?
Hi Mozers I was thinking about adding an industry news page where we would post articles written by others but give proper citation and linking. Would a page like this hurt my SEO ? Thank You
Content Development | | Pzabarko0 -
Would adding a news page hurt my site ranking ?
Hi Mozers I was thinking about adding an industry news page where we would post articles written by others but give proper citation and linking. Would a page like this hurt my SEO ? Thank You
Content Development | | Pzabarko1 -
Is it Possible for an Internal Page to Rank for Various Terms Based ONLY on Blogging Anchor Text?
Hi everyone, Our company provides about 6 different services, each with a specific page on our website: 1. Accept ACH Payments (/accept_ach_payments.html) 2. Client Management & Billing Software (/customer_management.html) 3. Small Business Merchant Accounts (/small_business_merchant_account.html) etc etc Now, here's the question. One of our blogging strategies is to write content about how our online platform can help various types of businesses manage and grow their business. "5 Ways Fitness Business Can...." "How Law Firms Can Benefit...." etc In these blog posts, we don't specify our product, but we do link back into one of those main service pages, so I might link fitness management software to the Client Management & Billing Software (/customer_management.html) page as well as legal billing software to the same client management page Since there are so many different companies that could use our software, we don't want to include them on the Cl_i_ent Management & Billing Software page. That page is just about the benefits of the system and how it works as a great CRM. So....to make a long question short, are we able to rank the Client Management page for "fitness management software" and "legal billing software" if we don't use those terms on the "client management" page itself, and only use it as the anchor text when linking? Instead of making a separate page about how we can be used as a fitness management platform, we'd like our "client management" page to rank for various terms like "fitness management software" "legal billing software" "online church donation software" etc BUT, we don't want to bloat the client management page will all those other topics and content. Hope that makes sense, Patrick
Content Development | | SmallBizSmarts0 -
Which kind of testimonials increase more the conversion rate of and e-commerce website?
In an e-commerce website is it better to have: a) Email of happy customers.
Content Development | | YESdesign
b) Reviews of customers ad hoc.
c) VIPs that use the product in sale in the website. Which of these from your direct experience works better? Please show us what is working and what is not from your experience, suggestion, ideas, best practice to create an effective testimonial section of and e-commerce website are appreciated! Many thanks in advance, YESdesign team ps. we don't have the budget for images and or videos…0 -
Guest Blogging - Home Page PR0
I have found a blog in my niche that accepts guest posts. However, the site is quite odd in that the homepage has a PR of 0 and all the other pages have a 2. I just wanted to check if it is still worth posting on this site as it looks suspicious to me. Thanks.
Content Development | | AAttias0 -
Correction Duplicate Page Title Problems for a Blog
EDITED: To just focus on the issue at hand. I am trying to figure out the SEO rules instead of just working on the content. Please bear with me. I am adept technically. I just do not know the rules of the SEO process or even some of the termology. So I’m trying to attack problems one at time. Today’s problem – **Duplicate Page Titles ** We evidently have thousands of Duplicate Page Titles. We are using Joomla 2.5 & Easyblog. Our sitemap is automated from XML Sitemap Easyblog takes the title of the sites and uses it for a name of the summary pages. We post 5 blog items per page and all the names are the same. http://www.OursiteName.com/?start=5 Page Title = Site Name http://www.OursiteName.com/?start=10 Page Title = Site Name A similar thing happens on the sorting by Author or Category etc etc. Basically non-duplicate pages are looking like duplicates. What is the best practice / approach? Using the Robot.txt or XML Sitemap to tell Google not to crawl these pages? Writing a script or edit the Easyblog code to edit the 2000 duplicate Page Titles? Other thoughts?
Content Development | | Romana0 -
How to handle product pages with similar information
We have thousands of product pages with similar information but differentiating variables such as length/width. Example: http://www.savvyboater.com/store/p/2100-Cover-for-V-Hull-Fishing-Boat-with-Side-Console-O-B-14-X-74-.aspx http://www.savvyboater.com/store/p/2101-Cover-for-V-Hull-Fishing-Boat-with-Side-Console-O-B-15-X-76-.aspx http://www.savvyboater.com/store/p/2102-Cover-for-V-Hull-Fishing-Boat-with-Side-Console-O-B-16-X-92-.aspx http://www.savvyboater.com/store/p/2103-Cover-for-V-Hull-Fishing-Boat-with-Side-Console-O-B-17-X-92-.aspx We built individual products instead of grouped products because we recommend specific part numbers for specific make, model, year boats through our finder tool. These pages have recently started showing up in SEOmoz as duplicate content and we are looking for solutions to solve it. We have considered creating a "parent page" that lists all sizes and then using a rel canonical on each individual page to tell google that the parent page is the preferred page. Any thoughts or other ideas on this?
Content Development | | ironpac0