Tried to find correlation between SEOMOZ statistic and google ranking.
-
I've made Google US search and than tried to compare SEOMOZ data for first few result. I've used Open Site Explorer and On-Page Report Card. On attached picture you can find this statistic. Pages are sorted in order as they appear in Google search.
For me is big question why position 2 and 4 is so hight and 6 is only 6. And what position 6 should do to go up.
Thank you.
-
One more question, Is this more question of on-page optimization, or amount and quality of link still can change rank position?
Thanks.
-
Thanks.
Actually, I've just checked Google search again and site#3 disappear from top20 for the same key word.
I've tried to compare pages #1 and #6 by content, for me they have the same level of content - just category page from eCommerce site.
Any way thanks a lot. We will try to dig deeper.
-
Hi William,
I've put some thoughts on the on-page issues below, however I should say that I don't think you're going to find the answer to your question by lining up metrics.
If it was that simple, we call all reverse-engineer Google's algorithym and retire to the Bahalmas
Looking at metrics is a good starting point, however to really see why a search result is sorted in a particular order, you've got to look a little deeper and delve into the content.
Thanks
David
-
Sorry, I've not actively answered the question;
In theory, site 6 needs to become more relevant to the keyword. So start by looking at the usual on page factors (page title, H1 tags, alt image descriptions), and then move on to the page content itself. Ask yourself a few questions:
- What is the user looking for when they use the keyword, does my site provide the best answer?
- Can the content on the page be considered the definitive answer/guide/resource for that query?
- Would the grammar, style and format pass professional Editorial standards?
When site 6 could (honestly) answer yes to these three questions, they would see their ranking for this term improved.
Cheers
-
Thanks
At the and of my picture there are statistics from On-Page Report Card
http://pro.seomoz.org/tools/on-page-keyword-optimization
For the same keyword that was used for search.
2 and 4 do not look perfect there too.
Can we discuss this part?
-
Hi William,
The issue here is that these metrics only take into account a sites authority, they do not look at how relevent the page is to the users query.
So for example; if the user searches 'where is the best place to eat in Seattle?', the results in 2 and 4 might not be particularly powerful domains, but they may have pages containing great articles on the best restaurants in Seattle. On the other hand, site 6 might be a page on a powerful and well known domain, however the page may only have a loose reference to dining in Seattle.
Google wants to answer the users query in the best way possible, and sometimes the best answers come from pages and sites that haven't been around long or haven't done any active link building.
Building up trust and authority through links is only half of the battle, if your page isn't relevant for the search query it will struggle to break the top spots.
Thanks,
DAvid
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Page Rank Report says #6 in Google but I can't find the page anywhere
So SEOMoz says that I've consistently ranked #6 for a certain keyword. But when I search I'm no where to be found. I've done regular searches, incognito and some non-seomoz reports and all come up with nothing in Google. I noticed it a week or two ago, but didn't think it would continue. This is no bueno. I wouldn't be surprised if I got penalized (luckily my homepage relatively well for similar keywords), an old seo consultant used very spammy tactics. I recently removed them, but not before I started to notice that I fell off the map. Why would SEOMoz not recognize this, and continue to say I'm ranking well? The keyword is bpi building analyst the page is http://www.cleanedison.com/courses/bpi-building-analyst
Moz Pro | | CleanEdisonInc0 -
Why is my site not ranking?
I have done various link building strategies, and used all white hat seo methods. SEOMoz even shows that my site is better than all my competition, but yet it doesn't rank ANYWHERE on Google. Can someone point me in the right direction as to why this is happening? I have attached the opensitexplorer screenshot showing my competition. 2013-02-13_1456_zpsb86ab0e1.png
Moz Pro | | locallyrank0 -
Why are we no longer ranking #1 for our brand on the SEOMoz web app?
Been noticing these anomalies for some time now. I'm from eVenues.com and we've found the rank tracker extremely useful to see how our campaigns are doing. I noticed however that we no longer show up in the app as ranking for our brand? I know that results differ according to location and a myriad other variables but I think we're pretty strong as far as our brand name is concerned. I did a quick double check in incognito and, yep, we're still ranking... Any ideas on this?
Moz Pro | | eVenuesSEO0 -
SEOMOZ can we trust you?
I was thinking today what are the chances that SEOMOZ can look into my campaigns and see what keywords I am targeting, strategies etc. and then sell that information to others? There has to be some type of clause when you sign up correct? But who knows because I'm not sure. Having Rand and Matt Curts talking via twitter to each other kind of concerns me. Not that I'm worried that Google will know my strategies because we don't do any black-hat linking and anything shady but how much power does SEOMOZ really have and can they leak any information to other companies or Google? Scary stuff that's why I don't put all my eggs into one basket, I spread them out. Thoughts? Thanks in advance - Brett Shaffer
Moz Pro | | EmpireSEO1 -
Rank Tracker Logging Me #Out
Hi I was wondering if someone could help me with something? Whenever I try and use the rank tracker SEOmoz logs me out and won't let me log back in until I go to a different page. Is this because I am on a free trial (which I don't understand as I am able to use the other tools)
Moz Pro | | SEOclient120 -
How does moztrust compare with google page rank?
I have a trial Seomoz membership. I've been comparing my site to some of the competitor websites and Im confused about the moztrust vs google page rank. For instance some of my competitors have higher moztrust but my site has a higher google page rank. Isn't moztrust meant to duplicate google pagerank?? Why would these vary so much?
Moz Pro | | blac67890 -
SEOMOZ tools are not helping!
So, I have a website www.mobikwik.com which provides mobile phone topup in India. I signed up for SEOMOZ Pro membership a little less than a month ago. For all our competitors , which rank above us in google as of today , I checked out two things a) competitive link analysis and b) on-page optimization. On b) , our home page had the best optimization for targeted keywords and the best score amongst all competitors who ranked above us. On a) , linkscape tools showed our moztrust and mozrank to be the best. Except for 2 competitors, our domain authority was also better than the rest. Inspite of all this, our website is ranked no more than 6 on google for all targeted keywords. We have the best quality links amongst our competitors. I am at a loss to understand this and how to improve our ranking. I have to make a decision whether to renew my SEOMOZ membership in 2 days time. Please help me decide!
Moz Pro | | mobikwik0 -
Seomoz staff help needed
I have this new client new domain new website, www.ard.uk.com when seo moz crawls the site it says it has 24 million links mozrank of over 7, looks amazing but impossible can someone as seomoz have a look please
Moz Pro | | francesco-2850160