Get value out of buying another domain
-
How do you transfer value from another domain to your domain?
Specific scenario: I'm a new startup selling coffee online. A large online coffee retailer just shut it's doors and asked us to bid on its remaining assets, including their domain. It currently receives 20,000 unique visitors organically.
If I were to purchase their domain, how would I use this domain to make my site rank better in search engines and drive traffic to my site? Links? 301 redirects? Or would it not really make a significant difference?
-
I agree that the 301 redirect from the old site to the new would be the simplest to transfer the equity (if you did not want to set it up as a division of the original site). You would need to make sure that you spend a lot of time getting the 301 mapping from the old site to the new site correct - otherwise it would not be worth it.
-
I don't know if this is what you're looking for, but I'm thinking from the standpoint of how you can make the most money rather than how you can increase your traffic and rankings of your current site. But make the recently acquired site a division of your current site and do business as both. Rather than ingratiating the business into yours, have two phone lines, two sets of letterhead, ect. I realize there's A LOT to doing this and you'd probably have to hire a couple more people, and it may be a bit of investment, but the long term payoff could be astronomical. I've seen clients do this right before my eyes and I have assisted them. Unless this is a known company in it's going out of business is extremely well-known. Then scrap everything I just said.
-
Yes, we want to keep our current site. The end goal is to use the acquired domain to help with our site's traffic and rankings.
-
How new is your company? New enough to take on their name and scrap yours?
If not, you have options such as domain forwarding with the registrar, 301 redirect, ect, but I'd have to know if your end goal is to keep your current site and just use the acquired domain to help your site's traffic and rankings.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is there a benefit to changing .com domain to .edu?
Hey All! I'm wondering if there is any benefit (or if benefit could possibly outweigh the cost) to changing a domain from .com to a new .edu domain. The current .com domain has decent credibility already, and the .edu will have never been used before.
Intermediate & Advanced SEO | | frankandmaven1 -
Handling alternate domains
Hi guys, We're noticing a few alternate hostnames for a website rearing their ugly heads in search results and I was wondering how everyone else handles them. For example, we've seen: alt-www.(domain).com test.(domain).com uat.(domain).com We're looking to ensure that these versions all canonical to their live page equivalent and we're adding meta robots noindex nofollow to all pages as an initial measure. Would you recommend a robots.txt crawler exclusion to these too? All feedback welcome! Cheers, Sean
Intermediate & Advanced SEO | | seanginnaw0 -
How Can I Redirect an Old Domain to Our New Domain in .htaccess?
There is an old version of http://chesapeakeregional.com still floating around the web here: http://www.dev3.com.php53-24.dfw1-2.websitetestlink.com/component/content/category/20-our-services. Various iterations of this domain pop up when I do certain site:searches and for some queries as well (such as "Diagnostic Center of Chesapeake"). About 3 months ago the websitetestlink site had files and a fully functional navigation but now it mostly returns 404 or 500 errors. I'd like to redirect the site to our newer site, but don't believe I can do that in chesapeakeregional.com's .htaccess file. Is that so and would I need access to the websitetestlink .htaccess to forward the domain? Note* I (nor anyone else in our organization) has the login for the old site. The new site went live about 9 months before I arrived at the organization and I've been slowly putting the pieces together since arriving.
Intermediate & Advanced SEO | | smpomoryCRH0 -
301 redirects cross domains
Hi Moz Community. We have a client that has Website A and Website B. Website A is going to be replaced by Website C, a new website and brand. Some products sold on Website A are going to be split out to Website B & C. i.e. Say Website A sells eight products - then four will go to Website B and four to Website C. OUR QUESTION Technically we know we can 301 redirect the Website A products to the relevant Website B & Website C products. 1. Given this convoluted structure, will there be any negative ramifications for SEO? and; 2. Which website would you redirect the homepage to, B or C?
Intermediate & Advanced SEO | | WCR0 -
Do you get links from new websites?
There's a new industry specific website that looks decent. It's clean and nothing spammy. However, it's so new it's DA is under 10. Is it worth pursuing a link from a site like this? On one hand, there's nothing spammy and it is industry specific. On the other...it's just DA is so terrible (worse than any of our other links), I don't want it to hurt us. Any thoughts? Ruben
Intermediate & Advanced SEO | | KempRugeLawGroup1 -
What is best practice SEO approach to re structuring a website with multiple domains and associated search engine rankings for each domain?
Hello Mozzers, I'm trying to improve and establish rankings for my website which has never really been optimised. I've inherited what seems to be a mess and have a challenge for you! The website currently has 3 different www domains all pointing to the one website, two are .com domains and one is a .com.au - the business is located in Australia and the website is primarily targeting Australian traffic. In addition to this there are a number of other non www domains for the same addresses pointing to the website in the CMS which is Adobe Business Catalyst. When I check Google each of the www domains for the website has the following number of pages indexed: www.Domain1,com 5,190 pages
Intermediate & Advanced SEO | | JimmyFlorida
www.Domain2.com 1,520 pages
www,Domain3.com.au 149 pages What is best practice approach from an SEO perspective to re organising this current domain structure? 1. Do I need to use the .com.au as the primary domain given that we are in this market and targeting traffic here? Thats what I have been advised and it seems to be backed up by what I have read here. 2. Do we re direct all domains to the primary .com.au domain? This is easily done in the Adobe Business Catalyst CMS however is this the same as a 301 redirect which is the best approach from an SEO perspective? 3. How do we consolidate all of the current separate domain rankings for the 3 different domains into the one domain rankings within Google to ensure improved rankings and a best practice approach? The website is currently receiving very little organic search traffic so if its simpler and faster to start again fresh rather than go through a complicated migration or re structure and you have a suggestion here please feel free to let me know your ideas! Thank you!0 -
Multiple domains expiring that have 301 redirects to my primary domain. Am I in trouble?
I recently took on the SEO of a large website with http://example.com. My predecessor bought 40 plus domains for specific cities like Jacksonvilleexample.com, Miamiexample.com, etc. ZERO of the additional domains linked to our main website. The domains that were bought basically had our exact same website in terms of content, links etc that mirrored our main http://example.com. I added 301 redirects to help problems that may be a result of this type of structure. Some of the additional domains were indexed and some were not but all have 301's and as far as traffic is concerned I'm not worried about loosing short term traffic. My question: All the domains are set to expire in June and I don't want to continue to have them 301 redirected to my main domain (example.com). I'm not trying to avoid the additional cost of all the domains but I don't see an advantage to having them so CAN letting all these domains expire hurt me from a long term SEO position if I don't renew them?
Intermediate & Advanced SEO | | ballanrk0 -
Move to a new domain - How to get the redirects right?
Hi, I hope that someone with good htaccess knowledge can help. I am planning on moving my site to a new domain. I understand that I should make 301 redirects using htaccess for every URL. This is a big site so it will be impossible to not forget some of the thousands existing URLs. Now to the question: How do I make all the URLs that is not specified in htaccess to redirect to my new root? Thanks!
Intermediate & Advanced SEO | | mrlolalot0