Linkbuilding: Checklist for quality of a link
-
Hi everyone,
During linkbuilding you often stumble upon those links you are not quite sure of. At first it may seem like a brilliant idea to get a link fom that site but on a second look it may be not.
So what would be a checklist of things to look for, if one is asessing a website's link quality? (e.g. how do you spot a bad neighborhood?)
If you are using SEOmoz tools for the quality asessment, which one would you use?
Looking forward to your answers! Thx for the help in advance!
Regards
Thorsten
-
Some stuff I look for in a quality link:
Pagerank/MozRank
Other links on page - are there any pill/viagra or gambling/porn links? Anything else fishy? Skip it if so. Are there more than 50-100 outbound links on the page? That's a lot.
Google cache date - has it been cached within the last couple of weeks? The more recent the better.
Is the site relevant to your niche? What about the domain? Does it look like a dropped site? If so skip it.
How easy is it to get a link? Do they automatically take reciprocals?
And like Adam said, how is the content?
All of these factors can help, but really it also comes down to your gut feeling.
-
Thorsten,
That's a bit tough to answer quickly, because there are so many things that could negatively affect the trust or authority of a website. A few include:
Other websites the page/site links to
Usage or gray or black hat tactics
Quality of content on the site
Overall quality of the site
Authority of the linking page
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
A website with a spam score of 5 is back linking to me. How important is to get that link removed?
There is a website that OSE has identified with a spam score of 5, it back links to me with a very specific key word. How important is it to have them remove those links?
Link Building | | absoauto0 -
What is the process of link earning to avoid link building?
Hi All, I want process to earning links for new SEO 2014. Can anybody explain? Thanks, Akhilesh
Link Building | | dotlineseo0 -
Getting Links
Hi, Links from Directories are bad. Links for low quality sites are bad. Paid links are bad. Guest blogging is "maybe rumor has it" google's next big Penguin. Where and how is everybody getting all these great links from, is there anywhere left?? All advice welcomed as we really need good links quick! Thanks
Link Building | | Studio330 -
Link Pharming
My company has been using an SEO company for a while and have built up our pagerank to a 6. However, we have noticed that they're involved in link pharming - they're buildng extra websites and linking to our site on them. We are not happy with this as we know it will only be a matter of time before Penguin hits us. The contract with the SEO company is coming up for renewal soon and we're thinking of cancelling it. However, we are not sure if the company will delete all our backlinks, which will probably decrease our PageRank too. Has anyone here ever had a similar experience? What did the SEO company do when you cancelled the contract? Does anyone here work for an SEO company and what do you do when someone cancels your service?
Link Building | | AAttias0 -
Links in google+ profile
THe links people can add in the about part of a google+ profile - do they have any effect on rankings? is this worth doing for link building?
Link Building | | pauledwards0 -
How to improve (ASAP) the linking root domain, the followed linking root domains and the linking C-Blocks? Linkbuilding (or whatever) techniques.
I have a small site (.com) like any website in my sector. 30-90 pages. I have no crawls errors. Everythings is fine, just I need to improve my linking root domain, the followed linking root domain and the linking C-Blocks. Example: my competitors have 300 (one of them have 1300) of total links. I have 30. Anyone know some good strategies? techniques? tips? I just dont want to be in a farm directory, I want free links. I'm already running two strategies but it works so slowly. I want something faster at this moment. Also, any recommendation will be thankful.
Link Building | | NicoDavila0 -
Many competitor's backlinks are in content anchor links. Ho do I get these same links?
Hi I managed to open up OSE. I'm finding that much of the competition's backlinks are in content anchor text links. Am I supposed to get backlinks from these same pages using the same anchor text but linking back to my page or is that allowed? If so, how do I get these in content blog post links? Thanks. Sunil.
Link Building | | sunilmuse0 -
Link Builder Tool
Has anyone used the new wordtracker link building tool? linkbuilder.wordtracker.com If so, please give your opinions.
Link Building | | azguy0