Very interesting test on social signals, thoughts?
-
According to this inforgraphic I found on Unbounce, the most powerful social signal is Google-Plus followers followed by Google-Plus votes.
Now these results look amazing, so if this test is correct I need to gather 100 business page followers and a shed load of plus votes and I should see big movement in the SERP's?
Thoughts?
http://www.tastyplacement.com/wp-content/uploads/testing-social-signals.jpg
-
Of course, Google will be adding more weight on Google Plus because it is their products and they have got all the data. Tweets and Facebook likes also help gaining more online exposure but what I believe is that social signal is important but it is not as powerful as links. Google, just like any other search engines depends heavily on links. Social signals are important but they cannot override the importance of links.
Moreover, the sample size of the test is small and therefore, a definite conclusion is hard to draw from this.
-
Yeah I agree, thus the need to discuss on here.
If it was a move of say a few positions then yes, this could have been caused by other means but the sheer scale of the movements is scary if indeed social did generate these movements and not being involved in this activity would be a big mistake (if the data is correct).
-
Increase 15 positions by getting 100 Google+ followers? Are they keywords long-tail or competitive? I'm a bit skeptical on it. The test's sample size is small (1?) and therefore the results may not be accurate. No doubt that these social signals influence organic rankings, but many factors do.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Are Social tags beyond Structured Data still required?
Hello: I have a client that has Structured data set up correctly to include their social profiles for FB, Twitter, and Google+. But when I run an audit tool it tells me that they need < re=Publisher > tag for Google Plus. My understanding is that we don't need any additional code beyond the Structured Data tags. Is that correct? Thank you Rosemary
Social Media | | RosemaryB0 -
Social Icons Link to Inner Pages
We have the social icons (facebook, twitter, youtube etc) in the footer of our homepage linked to inner pages instead of our actual social accounts. So, if you click on the facebook icon you go to one of our inner pages talking about our facebook profile and why to like us on facebook. Then on this inner page you can get to our facebook profile. We do this so we can pass on PR juice from our homepage to our inner page, and not lose it right off our front page. Is this a good idea? Or does it just confuse users? Most people think when they click on a facebook icon they will go to an actual facebook profile. Here is my homepage, http://www.buyautoparts.com/ click on the icons on the footer and let me know your thoughts.
Social Media | | joebuilder0 -
Social media strategy
Hey everyone, I know is this is a bit of an old strategy, but what do you think about building social profiles (blogger, tumbler, wordpress, etc) with a keyword in the url for link building and SEO? Outdated strategy? Unnatural? Has it worked for you recently? Comments? Questions? Suggestions?
Social Media | | jhinchcliffe0 -
Legitimate Social Exchange groups or sites?
I know, I know, why am I even asking, but I have to it's just in my nature. Are there any legitimate Social Exchange groups or sites where we can exchanges shares, +1's & retweets, ect.
Social Media | | KristopherWho0 -
Social Media & SEO
I just wanted to see what your opinions were on this. Does being active on social media help with your SEO efforts. I'm not talking about having a link to your website on your Facebook page, but in general commenting on news stories and having conversations. Would Google prefer you over a competitor if you were more active on social media?
Social Media | | AAttias0 -
B2b pest control social media strategy. Any ideas?
Our client is a b2b pest control company. they are making software and sell leads and some day want to rank for bed bugs. they want to get into social media but I am having the hardest time coming up with ideas.
Social Media | | OxzenMedia
Can you help?0 -
Do Your Social Metrics Such As Tweets Transfer With a 301?
Got asked this today, and I don't know the answer, so throwing it out there to all your mozzers! If I 301 redirect a page that has built up a lot of tweets, likes, shares, even +1's, does that social data get transferred over to the new page in as far as social strength/ authority is concerned? Would Google still be able to see the previous version of this page had x amount of tweets etc, and take this into consideration when ranking the new page?
Social Media | | PerchDigital0 -
URL's for videos to increase page value and social sharing value
Hello Everyone, We recently developed videos for all of our products. Upon clicking on each video, we have the video popping up in a lightbox. The videos are hosted on Amazon s3. We would like to implement social sharing for each video and to do so, we are going to have the video load on each page upon being clicked using jquery. My question is how we should structure the urls so that the actual product page gets the share value. So for example, if the page is www.website.com/product1.aspx should we have the video be www.website.com/product1.aspx#video and ensure there is a canonical url on each product page so that the benefit is given to www.website.com/product1.aspx Or is there another way that anyone would recommend doing this? The videos are AMAZING and I'd like to ensure that as these videos are shared on social networks, that the value of the share is directed to the actual product page. Any ideas mozzers? Thanks!
Social Media | | eric_since1910.com0