Best keyword research software / approach for blogging?
-
We are launching a new blog for one of our B2B business'sand I wondering what's the best keyword research software / approach for deciding blog categories and topics for a B2B company blog?
Any suggestions would be very awesome!
Rochelle
PS - also what's the best way to keep our keyword silo's organized?
-
I use Long Tail Pro for keyword research. You enter in 5 keywords and it uses the Google AdWords Keyword Tool to generate literally thousands of related keyword phrases which you can filter and analyze by search volume and organic competitiveness. Click on a keyword phrase and you get an in-depth analysis of the top 10 organic competitors so you can determine how easy or difficult it would be to make it on the first page of Google. It's by far my favorite keyword research tool, especially for finding great long tail phrases to target with blog posts.
-
The way I like to start off for keyword research is by going into google keywords tool and typing in the main keyword for the terms I am opting. Also be sure to check [exact] on the left to see exact results for each keyword. Once you type this in click on local monthly searches to organize these phrases. I organize mine so that I can see which terms fit the project best and will most likely be a conversion.
Having the "keyword" followed by "quote" is more likely to convert into a quote.
Using Googles keyword tool you will get you good suggestions and also help you see if there is a good ROI.
I notice that you have an SEOmoz account... Why not use it?
To keep track of your keywords simply add your site as a new campaign to your SEOmoz account (basic pro member gets 5 sites) and add all your keywords. SEOmoz will send you an email every week with the terms you've selected. You can also include your analytics so that you can see if your site is gaining enough traffic from a selected phrase this is helpful because once you realize that a keyword is in spot 5 on Google and is getting you a great amount of converting traffic you may want to focus on getting that specific phrase more ranking.
-
There are several software for this purpose. I use Market Samurai, is a great tool to find the "gold nuggets keywords" ant target the keywords in your market.
But it is also an excellent tool for find content, monotorizatin, rank tracker etc
-
We use BrightEdge, although this is pricey, it does give excellent data on what competitors are focusing on. I also conduct a lot of manual research just using Google Search and Google Insights. Honestly, although BE does give excellent data quickly, I would have to say that nothing is going to out perform good ole' manual research. I have never used the Market Samurai that Roberto mentioned but I have heard nothing but good things. Also - you are a pro member here.... there are many GREAT tools available to you
-
I use market samurai for keyword research. It' been a solid tool for quite a while.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Different audiences with same keywords
**How do wedding venue owners Google for a "restroom trailer rental" different than someone who is planning out their own event? I want to give venues an exclusive offer. Any tips on how they search for it different than regular users? **
Keyword Research | | Joseph-Green-SEO0 -
Keyword Plan Of Attack
We have looked up our direct competitor to see what keywords they rank #1 for (aside from their own company name). We have narrowed it down to 3 that we want to focus on. Our plan is to build internal landing pages, external landing pages and beef up our content. Is that a good strategy to start or are we missing something?
Keyword Research | | IcarusSEO0 -
Keyword Organising
Does anyone know of any tools to aid organising keywords? I'm currently using Excel extensively in an effort to bring some organisation, however it is very labour intensive.
Keyword Research | | seoman100 -
About Keywords
Hi everybody! I was reading a huge pdf about keywords, long tails and too many things and my brain is now like a blender. What is the diference between long tails and keywords? Thanks to everybody! Have a nice day!
Keyword Research | | Harmario0 -
Google Keyword Tool
Hello, Is the Google Keyword Tool the only reliable source for stats on keyword search volume on Google? The tool returns "no data" results for keywords I would expect to have some, if not much, search volume. I would like to cross-check these results, if possible. Thanks!
Keyword Research | | nyc-seo0 -
Should I use Phrase Keywords when doing Keyword Research?
Hi all, I've spent the past couple of days doing some extensive keyword research in Adwords Traffic Estimator, looking for keywords to optimise my pages. I've been searching using EXACT so I get a realistic value but I'm wondering if PHRASE is better suited for research after all its more likely someone will visit my site via a phrase match than exact? What are your thoughts on this?
Keyword Research | | Seaward-Group0 -
Keyword categories.
Hello everyone, After watching keyword research for motivated marketers (pro webinar), I've put together a master framework. This works like a charm, however, I'm having trouble with a few categories. They are picking up keywords that are not in the marker that are assigned to the category. For example, I have one category with 10 simple markers like red, green, blue, but when I apply the filter, the results include words that are outside these markers like Career One. . Baffled! Anyone help? Thank you in advance. J
Keyword Research | | jasonlewisdiiigy0 -
Keyword Difficulty Score Assesment
What is a good keyword difficulty score to pursue when deciding which keywords to try and rank on? I'm in a very competitive field and I am currently in the process of doing keyword research to look for the low hanging fruit.
Keyword Research | | 13375auc30