Most Important SEO Factors / Methods
-
What would you consider to be the most important factor / method of SEO? In my opinion;
- Competitive Research
- Identifying Keywords / Phrases with high Search Volume
- URL selection
- Link Structure
- Link Building
- Meta Information
What's yours?
-
I believe content is the most important factor, and then on-site optimization which would include URL selection, Identifying keywords, and structure. Once that is out of the way I move on to link building.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What are the SEO challenges associated with private search engines, like DuckDuckGo?
I read recently that DuckDuckGo doubled in size in 2017. With their search engine, and other alternatives to Google, taking part of the search market away, how can SEO/Marketing/Web pros keep their websites optimized and get traffic from these private search engines? (Also, do any of you have experience with this? What portion of your search traffic is coming from private search engines?)
SERP Trends | | searchencrypt1 -
Can someone explain this about Etsy/Pinterest SEO?
Hello Moz Wizards, Could someone help me out with this? It's not related to my own site's SEO...but maybe you have some perspective on how Etsy and Pinterest do SEO... The issue is this - until recently, I was certain that individual stores/listings in Etsy (maybe Pinterest too) did not show up search results apart from the meta Etsy listing. Now I'm seeing competitors on Etsy show up as separate search results - not via their own websites, but their actual store or listing within Etsy. How is that done? I don't ever recall that happening, as I thought Etsy controlled the SEO access to their stores/listings. More importantly, how can I do that? Thanks for any insights you may have. Sharon
SERP Trends | | Sharon20160 -
Are there any clear, significant differences between Google SEO and Yahoo/Bing SEO?
I have a client who is very focused on getting ranks in Yahoo! Convincing him that focusing on Google is much more important isn't going to happen. He uses Yahoo! He ranks very well in Google, and his site is relatively well-made with no glaring on-page issues. His backlink profile is also not an issue. I'm trying to find ways to rank specifically for Yahoo! since we're ranking well in Google and the client cares a ton about Yahoo! I know Yahoo! uses Bing's algorithm, but results aren't identical in the two engines. Does anyone know of big, glaring difference in the two algorithms that would result in great Google ranks, but almost non-existent Yahoo! ranks? I have him in Bing webmasters, his local SEO and citations are good, his backlink profile is good, and his on-page is decent.
SERP Trends | | WilliamKammer0 -
How to count number of app's installations for users who install app from https://play.google.com?
The task is to find out which banner on my site provides more installations of the game. The banners' urls link directly (refferal source in the url is specified) to the game page on https://play.google.com. Google Analytics and Google Play are connected but I've faced the problem that Google Analytics counts only visitors who install app via Google Play app so visitors from the banners to play.google.com aren't counted at all. That's the question, is there any way to count visitors to the app page on play.google.com and to count the number of installations by these visitors ?
SERP Trends | | seoMob0 -
Local SEO citations: Do business description text variations matter? If yes how important is it to vary them?
I would like to see what is the consensus here about this stuff as virtually any automated service, be it yext or yahoo, will use one description text and use it for every available listing in their ecosystem. In general what is your take on varying this business description text? of course, I would personally put a safer bet on avoiding any duplicate text between listings and the domain of the business in any case. but my questions is more between listing vs listing. THIS IS BAD - WHY? THIS HAS NO IMPORTANCE WHATSOEVER - WHY NOT? and in conclusion and hindsight, would one need to watch out for duplicate content across non-domain assets used by the business so long as none of the content is duplicated from the business domain? I tried my best googling this, but did not find a straight answer anywhere. I would really appreciate some experienced and insightful comments on this one 🙂
SERP Trends | | Raydon0 -
Has anyone used Curation tools for SEO benefit?
We have a few clients who are pushing for use of tools like CURATA to group high quality content into an access point with the intention of gaining Google rankings and traffic. Curious to see others' experience and samples of implementation.
SERP Trends | | Jumpfactor0 -
Does anyone know of good SEO vs PPC ctr history studies
I have read some like http://www.seomoz.org/blog/mission-imposserpble-establishing-clickthrough-rates This is over a year old now and http://www.marketingprofs.com/chirp/2012/8504/paid-vs-organic-search-are-ppc-ads-winning-the-google-click-wars-infographic Please let me know of some other good studies that have been done that show how the CTR continue to go down on commercial terms for most searches cause google is putting in more stuff.
SERP Trends | | DoRM0 -
My customer has about 50 domain names they own, what can I suggest they do with them to increase SEO?
This customer has purchased about 50 domains over the years and has them all redirecting to their main website. What could I suggest they do with all of these domain names to increase SEO? Any ideas are greatly appreciated... Thanks!
SERP Trends | | jboddiford1