Newbie question about long tail keywords
-
I am a little confused as to how search engines see and rank keywords. Let me explain.
If I have a fairly long tail keyword such as "buy natural progesterone cream uk" will the search engine also break this up into smaller parts such as "buy natural progesterone uk"," buy progesterone cream uk", "natural progesterone uk" and so on or will it only see the words that are next to each other like "progesterone cream uk".
Also where does cannibalization come into this?
I really appreciate any help I can get with this that furthers my understanding. Thanks.
-
Yes, thank you, Marcus. It's really helpful to learn more about the process and thinking behind the process for developing content that includes long tail search terms that will be relevant to readers and helpful for ranking. Cheers!
-
Marcus, thank you so much for the suggestions, they are excellent!!!
-
Hey, I did about 5 seconds of research.
Google 'progesterone cream' and skimmed over the first few pages. One was an FAQ with some of these questions skim answered on one page. Perfect candidates for creating a better answer on a single targeted page.
Then, I played around with the suggestions that Google.co.uk made for me when I typed in those words in different orders and then googled around those suggestions to get a few others.
Just do some research. Go to blogs, forums, blog comments, see what questions people are asking and if you can give better answers then you have a piece of content.
If you find a common question that has no authoritative answer then that is a great opportunity and remember the old saying: hard answers make for easy links!
Hope that helps!
Marcus -
Hello Marcus!
Can you please let me know how you found those ideas related to progesterone cream. Did you use Google keyword tool or some other tool(s)? I did a Google search for progesterone cream but it did not return those topics for me. I'm very curious about finding relative keywords for my site. Thank you in advance!
-
Hey Jean,
If you have this content, and it is working and bringing in visitors, then maybe your time would be better spent on some conversion optimisation and funnelling of that traffic into some kind of soft conversions.
Hope it helps!
Marcus -
Hi Marcus,
I wonder if you found my site? Of the 4 (sensible) suggestions you gave I have 3 pages with pretty much those exact phrases as their title and one that is very similar.!
In total I have around 100 pages on the site and am currently attempting to improve the on-page SEO for them in order to drive more traffic to these supporting information pages.
Sounds like I may have a better grip of this than I thought!
Thank you so much for the help and information. It was very useful to me and so reassuring to someone in a world that is somewhat alien to them.
And the cream really is magic! I know 'cos I use it myself and my husband doesn't have to lock up all the knives anymore.
-
Thanks Carlos.
SEOMoz says the domain authority is 44 and page authority is 52
I think the content is highly relevant, I would 'cos I wrote it, So I am looking good on that front then I reckon.
Learning this SEO thing seems to raise more questions than I have answers for but I am getting there slowly I think.
-
Yep, don't try and cram "buy natural progesterone uk"," buy progesterone cream uk" into your text. Google knows you are in the UK and hopefully that you sell progresterone cream.
A better strategy would be to create your product page and then create some content based landing pages to support this page and hoover up traffic looking for information about the product.
A quick Google gave these ideas
-
why do women need progesterone cream
-
how to use progesterone cream
-
how to take progesterone cream
-
what is progesterone cream
-
how to spell progesterone (okay, I made that one up).
But, you get the picture. Have one main page, optimise it and then lots of other pages that support information driven queries that can be used to show an offer for your magic cream and to target a wider range of keywords than the tired old money phrase that everyone is going for. You could even do a free sample or some such incentive to get an email address to keep marketing to these people downstream.
If your information pages are good, they may win some links. You may also be able to build some links to these pages a damn site more easily than to the money page and they will help promote that one for it's targeted phrases.
Hope this helps!
Marcus -
-
The search engine will break it up, whether you rank for the more competitive variations of "buy natural progesterone cream uk" will depend of the page/domain authority your site has and how relevant your content is to those keywords.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Structuring sentences after keyword research
Hello, Once I have done your keyword research is there way to write other than "naturally" which is what everyone says ? Could someone explain what they mean by naturally. For example let's say my keyword is Piedmont bike tour, some of the words I find through my research are cycle, routes, piedmont, barolo, wine etc... Is there a way to integrate those so that google understands what I mean. I imagine that google parses sentences for s reason and imagine that if I only sprinkle those words like in the sentence below it won't work. Piedmont bike tour, cycle, routes, piedmont, barolo, wine all this is cool ! Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Page / Domain Authority Question
If my website were to purchase a sponsored article on a site with a powerful domain authority that contained a do-follow link, and the link would be "domain.com/articles/new-article" ... obviously new-article would have 0 page authority, being new... is that still considered a valuable link and why or why not?
Intermediate & Advanced SEO | | cat5com0 -
Breadcrumb wording and keywords
This is real estate website related. For every neighborhood I have a "condos" and "houses" page. In the breadcrumb structure I may have: "home > island condos > city condos > region condos > neighborhood condos". Questions: Some breadrumb structures have 5-6 different breadcrumb link and repeating the word "condos" in each link seems redundant. Would it be better just to list "island", "city", "region", "neighborhood" and never use the word "condos" or "houses" in the breadcrumbs? For users this would be better. If I implement what I suggest in 1) - deleting "condos" or "houses" wording from breadcrumb links, then on a condos page the word "region" (as an example) will lead to the "region condos" page whereas the exact same word "region" on a house page will lead to the "region houses" page. This means I will have a situation where the anchor text in breadcrumbs become 100% identical for my "condos" and "houses" pages, however, the they lead to different pages. Is this OK? I have in past been told that when I use internal anchor text, that the link should always leads to the same page. Having same anchor leading to different pages would not be good….is that so? thank you
Intermediate & Advanced SEO | | khi50 -
Blog comments - backlinks - question
Hi, I see that many good websites have backlinks from very good blogs/sites which are relative. What I noticed that everyone use their real name or generic name in comments. They do not use the keyword for the name. So later they get backlinks with anchor text of their names... So, my question is this good technique ? Do I have any benefits from these backlinks for my website ? With such a technique, whether it is enough just to leave your real name or may I periodically put the keyword for the name ? Thank you
Intermediate & Advanced SEO | | Ivek990 -
Local Listing Question
We will be starting local SEO efforts on a medical practice that has 4 locations & 15 doctors each location (so 60 listings total). I will submit each doctor & each location to InfoGroup, LocalEze, Axciom & Factual. Also, I will only submit each location (not doctors) to Google. The problem I'm seeing is the fact that each listing would have the same exact phone number - it all goes to one main routing center. What kind of problems could come of this? Do we need a separate phone numbers for each of the four locations (at the very least)?
Intermediate & Advanced SEO | | JohnWeb120 -
Main Keyword penalized. And now?
Hello SEO comunity. In one of the sites that I work, our team won numerous keywords in the first searching results. Unfortunately, on june we lost the most important site keyword. It was a general Word, very disputed, that generated a lot of traffic to us. The problem: it droped from third to fifty position. I’d like your help to identify the possible punishments and than find the solutions. What could happened? Where do we start? Is there any checklist to verify the punishments? What do you suggest to me? PS: We always do a clean job, getting away form the blackhat techniques; We didn’t received any notification from Google; During two year, the keyword was in the first ten positions. Actually, I'm looking for an explanation for what happened to me, to get my top10 again. Thanks
Intermediate & Advanced SEO | | webg0 -
Sitemap.xml Question
I am pretty new to SEO and I have been creating new pages for our website for niche terms. Should I include ALL pages on our website in the sitemap.xml or should I only have our "main" pages listed on the sitemap.xml file? Thanks
Intermediate & Advanced SEO | | threebiz0 -
How long should a domain redirect take?
Hi, I know that this is a 'How long is a piece of string?' type question but at what point should the ranking value of site A pass over to site B following a domain 301 redirect? I have shifted a domain over to a new URL, same hosting server, same IP address. I haven't made any URL changes or any content changes other than to change the site logo to match the new domain name. Domain B is basically an exact clone of domain A. I have redirected Domain A to domain B using the following line at the top of the .htaccess file:- Redirect 301 / http://www.newdomain.com/ I have submitted a sitemap for the new domain via google webmaster tools. It looks like the original domain as been completely indexed by google following the redirect as all rankings have been dropped from the results and there are no results for a site:olddomain.com search. Surely the rankings should have switched over at this point? Any help would be much appreciated.
Intermediate & Advanced SEO | | AdeLewis
Ade.0