Purpose of a Blog in a website
-
How internal blog or external blog is helpful in SEO?why it is good to have a site with blog?
-
To expand on #2, people are more likely to share and link to content that is informative, amusing, and interesting. If your website is, say, an e-commerce website for plungers, it may be difficult to have informative, amusing, interesting content on the main part of your website. A blog is a great place for "linkbait," content that is created to attract attention and be shared. So a plunger shop's blog might have a post about the 8 most hilarious toilet explosions in history. As people link to this post, this builds the domain authority. Also, if you have links to your homepage, category pages, and even product pages in the post, pagerank will trickle there, too.
-
It also allows you to target keywords that you might not be able to logically fit in on your site. For instance if your site is about diabetes, in the blog it might make sense to have a section with sugar free recipes since people search for that a lot but it is not something you can target on your main site pages.
-
Hi Bilal,
A blog is good to have within your website for a number of reasons:
1. It creates new content on the site that will encourage Google's spiders to crawl the website more frequently.
2. It is an effective way to build more links to your website.
3. It encourages more traffic to get to your website (which is always good!).
Hope this helps!
Matt.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Blog on Custom Website - WordPress Alternatives
Howdy folks. I'm trying to find any good alternative for adding CMS blog to custom website. Most people, us included, are using WP, but, as we know, it's really painful to work with, easily hackable etc etc. So, I wonder if anyone knows of a blog platform, which can be installed on our own websites for blogging, but without drawbacks of WordPress. Any nudge in correct direction will be appreciated. Thanks!
Intermediate & Advanced SEO | | DmitriiK1 -
Website Indexing Issues - Search Bots will only crawl Homepage of Website, Help!
Hello Moz World, I am stuck on a problem, and wanted to get some insight. When I attempt to use Screaming Spider or SEO Powersuite, the software is only crawling the homepage of my website. I have 17 pages associated with the main domain i.e. example.com/home, example.com/sevices, etc. I've done a bit of investigating, and I have found that my client's website does not have Robot.txt file or a site map. However, under Google Search Console, all of my client's website pages have been indexed. My questions, Why is my software not crawling all of the pages associated with the website? If I integrate a Robot.txt file & sitemap will that resolve the issue? Thanks ahead of time for all of the great responses. B/R Will H.
Intermediate & Advanced SEO | | MarketingChimp100 -
Should I delete 100s of weak posts from my website?
I run this website: http://knowledgeweighsnothing.com/ It was initially built to get traffic from Facebook. The vast majority of the 1300+ posts are shorter curation style posts. Basically I would find excellent sources of information and then do a short post highlighting the information and then link to the original source (and then post to FB and hey presto 1000s of visitors going through my website). Traffic was so amazing from FB at the time, that 'really stupidly' these posts were written with no regard for search engine rankings. When Facebook reach etc dropped right off, I started writing full original content posts to gain more traffic from search engines. I am starting to get more and more traffic now from Google etc, but there's still lots to improve. I am concerned that the shortest/weakest posts on the website are holding things back to some degree. I am considering going through the website and deleting the very weakest older posts based on their quality/backlinks and PA. This will probably run into 100s of posts. Is it detrimental to delete so weak many posts from a website? Any and all advice on how to proceed would be greatly recieved.
Intermediate & Advanced SEO | | xpers1 -
Under-performing blog as part of main site
Hi I was hoping to get some thoughts and opinions on our blog. It is part of our main site (not on a subdomain) but performs very badly, pulling in very little organic traffic (only accounting for 0.6% of our organic traffic). Every page of the blog is listed in our sitemap, and using Screaming Frog I've done spot checks of several pages to see if they are indexed, which they have been. Looking at Google's text cache, all the content is visible. Pages are often well shared on social media (for example): http://www.naturalworldsafaris.com/blog/2014/10/antarctica-photography-safari-2014-updates.aspx I'm aware that we do need more links coming into the blog but I still feel that it should be performing better than it is. Any suggestions would be appreciated!
Intermediate & Advanced SEO | | KateWaite0 -
Looking for guidance on transferring and incorporating content from a purchased website into an existing website
One of my client’s recently purchased a competitor’s website, and we would like to transfer the content from the competitor’s website (http://www.wilson-hardness.com) to our client’s existing website (http://www.buehler.com); at the same time we want to minimize loss in keyword rankings the competitor’s website has established. The two websites work in similar fields: one measures and offers products in scientific measurement and analysis of various materials. The other website offers products that are in similar field: hardness testing equipment. Looking for suggestions on how to proceed or recommended reading on the topic. I’ve tried to do research, but haven’t found anything, so I’m not sure what to topic-names to search. Any guidance would be appreciated.
Intermediate & Advanced SEO | | TopFloor0 -
Optimizing the HomePage of a WordPress blog
Dearest SEOmozzers, I am creating WordPress blogs and I would like to know from a WordPress expert how to better optimize the homepage of a site. In particular, I'd like to know how to create an SEO-friendly homepage that I want to optimize for certain keywords. Do you think that it is better to show on the homepage the posts that I write, which change constantly, or a static, well-optimized text that will include the keywords I want to rank for? I have been naively using the changing posts, but after an analysis of the competitors I have noticed that most of them use a static text and show only the most recent post at the bottom of the page. I'd really appreciate it if you could let me know the best practice to adopt to optimize the site. Thank you. Sal
Intermediate & Advanced SEO | | salvyy0 -
Have I missed anthing On this website?
Hello SEO MOzzers, I am today wanting your feedback on a site that I recently went live with. My Google rankings for the main keywords are doing very well considering the site has been live for 3 weeks now. I of course have a list of items that i'm still working on, completing meta description tags, title tags, adding copy content to category pages, updating h1 tags, working on our backlinking campaign, etc. Is there anthing any of you SEO Mozzers can see that I may have missed? the web domain is www.carbodypanels4u.co.uk Keywords "body Panels"
Intermediate & Advanced SEO | | seohive-222720
"car body panels"
"Car Make body panels"
"Car make Model body panel" Im sure you get the gist of the keyword structure. Your feedback is much appreciated as always. shiv0 -
New website : SEO approach and strategy
We are a small startup company looking at starting a complaints website in India having user generated content(complaints) . Would some one help me to draw overall strategies on how we can achieve good traffic over one year. We realise that there is no magic wand to improve positions in search ranking for a site which hosts user generated content esp. since we dont know what key words to target. In this context i was looking form some expert suggestion on how we can go ahead with the SEO for the next 1 year .. We are open to paying for the services if you prove that you have the required experience . Otherwise any suggestions from other who have experience in such situations are welcome ...
Intermediate & Advanced SEO | | ShoutOut0