How to make an article easy to read?
-
i want to ask technical pints of an article which can make that article easy to read and simple in language.
-
thank you, i will keep these points in mind.
-
What I always try to do when writing any articles is watch the length of my sentences. try to keep them to around 10 words long so that they don't become too complex. Also, if you are explaining very technical points, use imagery to convey the points a lot better.
Use a readability test like the Flesch Readability Test which looks at how readably your content is. You can do this within Microsoft Word by following these steps:
- Click the Microsoft Office Button
, and then click Word Options.
- Click Proofing.
- Make sure Check grammar with spelling is selected.
- Under When correcting grammar in Word, select the Show readability statistics check box.
I hope this helps.
Matt.
- Click the Microsoft Office Button
-
KLLC,
From a big picture perspective you want to think about ways to make your article visually easy to digest. Anything that you can make the important information stand out on the page will be appreciated by readers.
Although there is not a technically correct answer to this question, these are a few things that I try to do to keep my articles simple to read.
Keep your paragraphs short. The majority of online readers browse for the right answers and may not read every word of your article. Short paragraphs will make it easier for them to find the information that they are looking for.
Use sub headings in your articles. This allows users to scan your information and start with the information that is the most important to them.
You could also consider using bullet points and lists. This visually breaks up the flow of your article and will help users get to the most important info.
Hope this helps!
-
Proper grammar is a must, misspellings is unprofessional, don't use more than one exclamation!
Use laymans terms, don't use a lot of technical mumbo jumbo or words people don't understand
Depends on the niche but generally informal writing like you were speaking to a friend
Writing for the user not for the search engines, don't awkwardly fit in keywords
Keep it short and simple and to the point, people on the web don't want to read a ton of extra content. Use bullet points and images, infographics are great. Long blocks of paragraphs should be avoided if you're selling
If you're selling a product stress what is in it for them, how will it make their life easier and why they need it, make it risk free
Add two maybe max in content links, these links get clicked on more that banners or buttons but don't over do it
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Blog or article length and SEO value
Why do different blog lengths affect SEO differently? Is it directly affected by Rankbrain or the Google Algorithm, or is it more because of user engagement?
Content Development | | CyrusDariusXerxes0 -
Where to post article?
What Website could we submit the article and be posted? I work on articles and summit them to the site like articlecity, cbs baltimore but they have never get posted. Is that mean my articles aren't good enough?
Content Development | | mongor0 -
Does anyone know of a great inexpensive article writing company overseas?
Hello, I'm hoping someone here has used or knows about a content writing company overseas that is very good. We would provide a lot of the information, and they would gather the rest by internet or talking with manufacturers by skype. We need at least 200 articles written, and we're on a tight budget. The articles need to be unique content, and very helpful to users. The people or person I hire will provide the articles in Microsoft Word, I'll do the rest. So far I've posted on Elance. Any useful people, companies, or helpful hints in doing this is appreciated! Thank you.
Content Development | | BobGW0 -
What do you think is the sweet spot for article length?
If you were creating an informational website, how many words on a typical page do you think would be ideal for achieving the best organic traffic and rankings? Why?
Content Development | | ProjectLabs0 -
If I write a article for a client and use Social Book Marking software, will this add value (or does the value depend on how ofen it gets shared)?
I'm about to start experimenting with bookmarking software. My first step is trying Ping.com (because it's free), but I am also keen to try Onlywire.com (which comes at a cost- darn). My questions are: when I create an article for a client and post to all these social sites will this make a difference? Or will it only make a difference if people share the article? Has anyone been experimenting with social bookmarking software that can tell me what results they have had and how they got there? Thanks a mil!
Content Development | | 2Stroke0 -
Harder and harder to get articles approved on My Blog Guest
Hi People, So I got a My Blog Guest account (paid) and have now for a while, I do back the service as its a great system and works well BUT mods are making it very hard work. I put up around 20 articles a month on this site which costs me £300+ to have produced by a professional copywriter and the standard is very high, I get feedback from bloggers commenting on how good the articles are because of the quality of the content (articles are 500 - 550 words). So all I ask in return is 1 link in the body and 1 link in the byline. I ask the copy writer to put a particular keyword somewhere in the content where it best fits, if its a top 5/top 10 article the keyword sometimes fits best in the first few paragraphs before it flows into the list. This is where the problem is: Now these articles are good, they have to be as there for a company with products in major high street retail stores so quality is not an issue. If I put the link in the first paragraph I get these kind of responses: "Linking from opening paragraph is rude to say at least" If I put the link in the second paragraph I get these kind of responses: "Please move your body link to the bottom of the article or better the byline" "The normal procedure is to Hide articles with links in the first few paragraphs like this one...Please edit to put the link in the second half of the article" "Links should be in the second half of the post" Then the articles are taken down until I do what they say! It's my article I can put the link where I want its up to the blog owner whether they want it or not, its not the content you want to administrate its the quality of the blogs, I got users private emailing me asking me to buy links, I've got users applying for articles where there using blogspot and wordpress free sites with content scrapped from the web. I think they got bigger problems then a link in the second paragraph and not the third.
Content Development | | activitysuper0 -
How to make blog show in Google Trends Blogs Section?
Hi Guys, Is there something that I need to do to make my blog posts appear in the Blogs Section of Google Trends? I've noticed that there are blogs whose latest posts appear on the Blog section of Google Trends and would also like my blog to appear there if possible. Thanks in advance...
Content Development | | Trigun0 -
Displaying archive content articles in a writers bio page
My site has writers, and each has their own profile page (accessible when you click their name inside an article). We set up the code in a way that the bios, in addition to the actual writer photo/bio, would dynamically generate links to each article he/she produces. Figured that someone reading something by Bob Smith, might want to read other stuff by him. Which was fine, initially. Fast forward, and some of these writers have 3,4, even 15 pages of archives, as the archive system paginates every 10 articles (so www.example.com/bob-smith/archive-page3, etc) My thinking is that this is a bad thing. The articles are likely already found elsewhere in the site (under the content landing page it was written for, for example) and I visualize spiders getting sucked into these archive black holes, never to return. I also assume that it is just more internal mass linking (yech) and probably doesnt help the overall TOS/bounce/exit, etc. Thoughts?
Content Development | | EricPacifico0