Need help to implement microdata/microformat for ecommerce site
-
**Can somebody please help me to implement microdata/microformats codes for our ecommerce product pages? **
Please guide me if you have some CSS example for the same.Thanks.
-
Hi Lorna,
Have you managed to find the file through FTP?
Drop me an email on matt@wowinternet.net and I will send you over some more info.
Matt.
-
Thanks Matt. It's a great article, but I don't see any step by step instructions on how to apply schema.org rich text snippets into that product template file?
-
Hi Lorna,
I have recently done this on a Joomla/VirtueMart website.
You need to go in via FTP into your website's root folder and navugate to the following file:
/httpdocs/components/com_virtuemart/themes/default/templates/product_details/vmj_ritz.tpl.php
Once you have got this file you will be able to edit the actual product details page within your shop. I recently wrote a blog on on-page optimisation and there was a section on open graph/schema code so if you follow my instructions on there then it should help you out:
http://www.wowinternet.co.uk/blog/on-page-optimisation-with-a-view-to-the-off-page-seo/
Hope this helps,
Matt.
-
Matthew, I would be very interested in your recommendation for a solution for Joomla. Just tackling 3 sites on Joomla/Virtuemart after years with Wordpress and OSCommerce. Thanks!
-
Matthew,
Website is in Netsuite. We are doing customizing it as per our need.
Anyway, I dont mind if you share some more knowledge about wordpress plugins.
Thanks
-
No problem Sameer.
I would also pay attention to what Dana has said below with the Open Graph code because it is just as important to prepare your page content to be shared as it is to optimise for the search engines.
Do you use a CMS? If so, I know a few good plugins that automate this process within both Joomla and WordPress.
Matt.
-
No problem Sameer.
I would also pay attention to what Dana has said below with the Open Graph code because it is just as important to prepare your page content to be shared as it is to optimise for the search engines.
Do you use a CMS? If so, I know a few good plugins that automate this process within both Joomla and WordPress.
Matt.
-
Gerd,
Thanks for wonderful information & advice. Most importantly advice about testing.
I am delighted & regretting about not asking this question long back on SEOmoz forum.
Thank you, thank you, thank you.
-
Dana,
Thanks for your effort & help.
-
Thanks Mathew...I have given same to my in house tech team.
-
I would go through this page first: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=1093493 and then follow the instructions for implementing hproduct here: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=146750#usage
Before you take your pages live, use the Richnsippets tool to test your markup: http://www.google.com/webmasters/tools/richsnippets
Make sure that you include category breadcrumbs in your product pages. The product markup and offer-markup is obvious and quite easy. If your site offers reviews on products, use the hreview tags as well - this will give you great exposure.
Be aware, that Google is quite difficult when it comes to "Your markup contains hidden data" - one example is if your price tag for example looks like this, Google will reject it: $100.50
-
I just did this today. It was on a 3dcart store, so this may be over simplistic, but hopefully it gets you closer to implementing what you want (your will have to replace the URLs with your own of course):Immediately after your page tagshttp://www.yourdomainname.com/product-image-url.jpg"/> Then you will need to install the Facebook "Like" button javascript on your product pages. You can get detailed instruction on how to get and install this code by going to Facebook Developers area hereI am not a developer and it is pretty straightforward. You are able to define the size,, style etc. of your Like button on that page.Good luck. I hope this helps!
-
The best place to start here is with schema.org markup code. It will allow you to markup the different parts of your product pages to signal to the search engines the different attributa that your product has.
An example of some of the code that can be used is shown below:
-
<div< span="">itemscope itemtype="http://schema.org/Product"></div<>
-
<span< span="">itemprop="name">Kenmore White 17" Microwave</span<>
-
<img< span="">src="kenmore-microwave-17in.jpg" alt='Kenmore 17" Microwave' /></img<>
-
<div< span="">itemprop="aggregateRating"</div<>
-
itemscope itemtype="http://schema.org/AggregateRating">
-
Rated <span< span="">itemprop="ratingValue">3.5</span<>/5
-
based on <span< span="">itemprop="reviewCount">11</span<> customer reviews
-
<div< span="">itemprop="offers" itemscope itemtype="http://schema.org/Offer"></div<>
-
<span< span="">itemprop="price">$55.00</span<>
-
<link< span="">itemprop="availability" href="http://schema.org/InStock" />In stock</link<>
-
Product description:
-
<span< span="">itemprop="description">0.7 cubic feet countertop microwave.</span<>
-
Has six preset cooking categories and convenience features like
-
Add-A-Minute and Child Lock.
-
Customer reviews:
-
<div< span="">itemprop="review" itemscope itemtype="http://schema.org/Review"></div<>
-
<span< span="">itemprop="name">Not a happy camper</span<> -
-
by <span< span="">itemprop="author">Ellie</span<>,
-
<meta< span="">itemprop="datePublished" content="2011-04-01">April 1, 2011</meta<>
-
<div< span="">itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating"></div<>
-
<meta< span="">itemprop="worstRating" content = "1"></meta<>
-
<span< span="">itemprop="ratingValue">1</span<>/
-
<span< span="">itemprop="bestRating">5</span<>stars
-
<span< span="">itemprop="description">The lamp burned out and now I have to replace</span<>
-
it.
The itemtype tag signal what type of content the webpage is about. In this example, it is about a product. Then the itemprop tags act as labels to group the different information as the product name, rating, etc.
Full attribute lists can be found at http://schema.org I hope this has helped.
Matt.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Migrating Magento site to Shopify Plus without dropping in SERPS
We have been looking at moving our ecommerce store www.pretavoir.co.uk from Magento to Shopify Plus. However, as we rank quite well at present we are interested in hearing experience others may have had making this change and also any advice that you may have... Also, any general comments on Shopify appreciated..
Web Design | | seanmccauley0 -
Will interlinking using dynamic parameters in url help us in increasing our rankings
Hi, Will interlinking our internal pages using dynamic parameters(like abc.com/property-in-noida?source=footer) help us in increasing our rankings for linked pages OR we should use static urls for interlinking Regards
Web Design | | vivekrathore0 -
How to put 'Link to this article' HTML code at bottom of article & is it helpful?
Hello, I was thinking about putting a box down at the bottom of my client's main articles that let's the reader easily copy the html code it takes to link to the article they're reading. Maybe I'd put it after the author bio. Do any of you do this? If so, what format do you use? It has to look nice of course. This is a non-techie industry. Thanks.
Web Design | | BobGW0 -
Word Press Seo Errors/ Questions
Hi my name is Tina I am new here I hope you guys can help me out. I thought building my new site with Word Press was going to simplify things, however I have a ton of errors, and I am not sure what they are, or how to fix them. I am hoping someone could share with me a solution for these errors. I have 28 rel=canonical errors, I am not sure what this means, I understand it to mean my pages are similar, and this is to set a heirarchy between my pages. Please correct me if I am wrong. If I am correct would this be necessary to add if my main keyword was "widgets" and my home page was optimized for "widgets" and my next page was "blue widgets" and so on. While my pages are similar they are all optimized for different versions of my main keyword some using long tail keywords. Do you know of a plugin that can help solve this problem? Also does anyone have a plugin they recommend for G+ my G+ authorship verification is causing an error as well? I am using Head Space 2 I have used this seo plugin numerous times with great success it has been my favorite seo plugin. However, we have a portfolio that shows our clients websites, and on those pages Head Space will not let me enter a description tag. What plug in do you guys recommend with more control over each page? Another interesting issue is on one of our pages I optimized it for our Canadian clients, and now every page has been listed in Google.ca for the keywords it should have on Google.com. We are listed on Google maps, verified in Google places, and our address is on the site so they know we're from the USA however, the majority of our keywords are only listed in Google.ca. We're on page one for all of them, we are in the top three on most of them so that's not bad, but we want to be listed in Google.com as well. Any suggestions on this?
Web Design | | TinaGammon1 -
Branding site
We are starting a new used car site in latam, and we are in the process of developing the brand, part of the team would like to have the "auto" (spanish for car" in the name and some no. The question is, form a SEO point of view, how strong signal is to have the string auto as part as the URL, and can you have a complete unrelated url and have several URLs with the auto string on it pointing in a 301 way to the non unrelated brand name as a way around? (sorry about my english, I hope you can understand the question) PS, yes, there are a lot of queries involving auto in our target market.
Web Design | | Bligoo0 -
Preserve Rankings When Switching to a New Site
Hello community! I have a quick question for you regarding preserving my SERPs once I switch a development site to replace the current production site. Basically, we are switching to a new CMS and will be featuring the same content, architectural layout, URL structure, etc. Again, the only difference is that it's going to be on a new CMS. Upon switching to the new version of the site, what would be the best strategy for making sure we preserve our rankings for content already ranking highly within the search engines? Likewise, is there anything additional we may be able to do right-off-the-bat in order to assist content that may not be ranking highly in the SERPs, rank more highly?
Web Design | | NiallSmith0 -
Site Activity, SEO, and behind login
I have a site that provides online education and as such, most of the user activity happens behind a login. This has me thinking about potential SEO impacts with a few questions that maybe someone could lend some light on: How important is activity (above just search activity) to the search engines Would it help to enter these pages, even though they're behind a login, into GA as we have with the front-end of the site Does a subdomain make a difference (right now we implement the course as a subdomain of the main site Lastly, as I was looking at compete.com, I am wondering how they get these use statistics?
Web Design | | uwaim20120 -
Mobile Sitemap for Site with Media Queries
I'm doing SEO for a site. It uses Media Queries and the CSS to automatically resize the site for the screen size in use. I.e. the site detects the screen size of say an iPhone and the CSS knows which elements to hide for that screen size and still make it look good. This is great because it will automatically cut down the content to display nicely on small screens - obviating the need for a separate mobile site. What kind of sitemap should be generated since the urls are for desktop and mobile use? Yoast (sweet SEO) said it should have both regular and mobile style sitemap to get both the regular and mobile bots to visit, but didn't elaborate on how that sitemap should look. Do you have a recommendation for how exactly the sitemap should look? Should the sitemap have the urls all twice, i.e. once regular and once with the mobile indicator?
Web Design | | GregoryHaze1