What value do external broken links give to a domain?
-
I ask, as I've just used opensite explorer to look at external links a competitor has, and I've found the high value ones at the top of the list go to a page that no longer exists on their site. Are these stiill of value in the SERP's, or have they messed up by not putting a 301 redirect on them?
-
There are a couple tactics you could try:
-
See if http://archive.org/web/web.php has a cache of the page.
-
Use OSE, Majestic, etc to find backlinks to the page. Maybe one of the backlinks will include a description of what was on the page.
-
-
Thanks Adam,
Great idea with replacing the link as well, if only I know what the missing page was about!
-
Excellent answer Adam. Very well done.
-
If they haven't 301'd the link, they are missing out on the link juice.
You could always try to convince the websites to replace the broken link with a link to a similar page on your site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How many links per week/month should a link building campaign acquire?
I am running a linkbuilding campaign for my company. I am mostly focusing on guest blogging opportunities and responding to emails from HARO. How many links would I have to acquire each week or month to be considered doing a good job over a 6 month or a year time period? Thank you,
Link Building | | fersu0 -
Not Receiving Credit for all Linking Domains
Hey guys, So I'm having trouble understanding why we aren't receiving credit for linking root domains by Moz. Our site URL is https://www.expertip.net Google states that we have 3,648 links - most of which were obtained by Yext indexing us for our locations. We don't seem to be getting credit for ANY of those links. Most seem to be reputable, like yellowpages.com, etc. and google shows 156 domains. Any help here can be appreciated. I believe that we've followed best practices as far as root domains and 301s go. I've attached images to show further. Thanks,
Link Building | | greg.lanier
Greg 9U0bG lwAdD0 -
Broken Incoming Links from External Site - What to do?
Our Google Webmaster 'page not found' reports consistently show two Chinese websites that have approximately 50 broken links each to non-existent pages on our website. One site is a PR5, the other a PR1. Two of our Chinese employees have contacted the site owners (even talking with them over the phone) to discuss the errors, where the broken links live on their sites, and how to fix them. They have contacted the site owners three times in the past three months, but still the broken links have not be fixed. What do you recommend we do?
Link Building | | Prospector-Plastics0 -
Is it better to have a blog under your main website's domain or should the company's blog have its own domain?
Is it better to have a blog under your main website's domain or should the company's blog have its own domain? And if the blog is on its own domain, do links to the main site look good or bad to Google? Thanks! (And please feel free to add any other related advice you might have...)
Link Building | | Linda-Vassily0 -
Do sites on the same c-block and same server count as seperate linking root domains when linking to each other?
Lets say there are 50 businesses who have their website on the same server and are on the same c-block but the owners of the individual sites are different (i.e. they are all completely different sites not relevant to each other). Each of those sites are linking to each other due to a feature on the sites. This obviously increases the number of total links to each site but does it also increase the number of linking root domains? Or does this just show up as one linking root domain due to all of them being on the same server and the sharing the same c-block?
Link Building | | cinternicola0 -
Link Building: Asking for links versus building links
I am currently delving into link building for SEO having started out from a social media marketing side. From that angle, it was always my belief building high quality links came from engaging targeted bloggers and sites in my market and related verticals for product reviews and/or providing expert advise and opinion for posts they are creating. As I am learning more the "technical" side of SEO, I've read a lot of posters on here talk about asking from links from websites. While I get the concept from a strategic stand point, are links really asking for or is better to continue to pursue the long term investment of pitching to get coverage from well known bloggers and sites?
Link Building | | joshuaopinion1 -
Which parameter does google value more: number of incoming links or on-page optimizations (meta data and keywords)?
I am just starting with the SEO and I have a client in the travel industry whose website is not ranked well on the search engines. After doing the seo audit we see that the website's on-page optimization (meta titles, meta description, meta keywords and h1, h2, etc tags) is bad. At the same time there are very few incoming links into the website. These are the key 2 issues we found. In order to proceed most effectively, what do you think would be more effective to focus on first? Doing the on-site optimization or focusing more on the link building? Do the search engines, in particular, google - weight more either of these parameters? thanks so much for all your advice! all the best egle
Link Building | | queenz0