Google+ - Is it worth it?
-
I've been looking at putting some of my companies on Google+ but I've just done some quick research and it doesn't seem like many of our competitors or even any in our industry is on there.
I have heard that by having a Google+ presence it will help your organic search ranking. However, I'm not sure how true this is.
Is it worth setting up a Google+ page if it's likely that you're not going to get much activity on it?
-
Hi Brian, yes indeed it is worth it. But don't just take our word for it, take the word of many others in the industry:
Use it to increase traffic: http://www.seomoz.org/blog/google-author-photos. I built my profile for this express purpose. Authorship is important too and you need a Google+ profile to hook things together. Danny Sullivan provides examples where Google+ is pushed over the other social networks.
How to take advantage of Google+: http://www.seomoz.org/blog/tips-to-use-google-for-seo.
There are too many reasons to do it and not one reason not to (IMO).
-
I would engage with your user base on as many (feasible) social channels as possible. Depending on your user demographics (and products you offer), you might find that Pinterest works in some instances better due to the largely female audience.
It is really difficult to get Google+ engagement but your audience is more loyal than Facebook.
-
Hi Brian
I think if you read your question again "I've just done some quick research and it doesn't seem like many of our competitors or even any in our industry is on there." why would you not go for it? Zag whilst everyone else is zigging.
-
Hi Brian,
Yes, Google+ is a bit of a must if for no other reason than to share a bit of your website content and get Google seeing you on the radar more readily.
It can most definitely help your results in the SERPs. Do a search and see photos of people next to their articles / pages, and this is Google+ and Authorship at work.
Depending on how you view it, very much a necessary evil that is only going to continue to grow in importance to any SEO you plan on doing.
Something for you to try - search for "Links Google want to see" and you will see my article at the top of the page. This took less than 2 hours to start to appear in the SERPs.
Not too shabby by any standards
Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How Have You Got More Likes On Google +?
Hi All, My company has done fairly well with regards to achieving followings on Facebook, Twitter and LinkedIn. BUT one that we REALLY struggle to get a following on is Google +. We have about 25 Google + followers, compared to 1.2k Facebook likes and over 2k Twitter followers. We do relatively similar things on each of these. What can we do to increase our following specifically on Google +? As it stands we do pretty similar things, it would just appear that there's not much taste for us on Google +! What kind of things have you guys done to boost your followings on Google +.? All suggestions are appreciated! Thanks Sam
Social Media | | Sandicliffe0 -
Getting an error message when linking google plus profile.
When trying to link a Google plus profile an error message flashes and the "track this profile" keeps loading and doesn't progress. Does anyone have any idea of how to overcome this?
Social Media | | francoismuscat0 -
How do I merge a google+ and a youtube account?
Before Google merged Google+ and Youtube, we had opened a Google+ account for our business from one email account and a separate account on youtube from a separate account. Now that Google merged the two channels, it created a new G+ page for our youtube account. but I want to merge the youtube account with our formal Google+ page. How do I go about doing that Thank you Joni
Social Media | | JonsonSwartz1 -
How to get Google+ Reviews directly on your website?
Greetings Mozzers, I'm wondering if there is a way to get a Google+ embed on a website for visitors to easily provide Google+ reviews without having to leave your site? Hard? Easy? Doable? Good Idea? Any direction or education on this matter would be greatly appreciated, thanks!
Social Media | | MonsterWeb280 -
Google+ 7 Packs
Are the 7 packs representative of Google+ business listings or Google + Places listings? This is making my head hurt..
Social Media | | CsmBill0 -
Moving from Google place to Google+ - problems, problems
Hi, I'm just moving a business listing from Google Places to Google+ I have a couple of problems. (1) The verification postcard has turned up with the wrong address on it (different to the address on Google Places!) - can I alter this once I've verified Google+ page or would I need to go through postcard verification again? (2) I see the categories in Google+ are far less flexible (and appropriate) for the business I work for, so I'm thinking that may cause problems. Has anybody else experienced this same problem? Thanks in advance for your help 🙂
Social Media | | McTaggart1 -
Google+ & Twitter, what do I post?
Hello, My site is bobweikel.com What do I post on Google+ and Twitter? How often? Can my posts be the same for all 3: facebook, google+, and Twitter
Social Media | | BobGW0 -
Are Facebook page updates indexed in Google search?
I seem to remember an update where Google said it was going to include Facebook page updates into Google search, but perhaps that was a deal that fell through? If updates ARE appearing in Gooogle search, how do I troubleshoot a Facebook page where they are not?
Social Media | | KatherineWatierOng0