Does this count as a link exchange in eyes of google?
-
If I see a site is linking to my site in an article I will often find a way to include them in one of my updates (if the site is of good quality). Does this count as a link exchange since they are linking to me and I am also linking to them?
Or is that only if it is a sidebar kind of link?
-
Link Exchange is basically you giving a anchor text to another website, and they do the same. Hence link exchange. It used to influence rankings a few years back, but seems to have lost power.
The trick now is to put valuable content out there, and people will link to you. No need to exchange anymore.
-
Personally, I would be a bit more cautious. If every time someone links to you there is evidence that you link back it will appear to be an exchange. I wouldn't say you need to abandon it completely but it would seem to me that over a long period of time it would make you appear like you were out seeking link exchanges.
-
You should be fine as long as it looks natural and the site is industry related and you dont over do this tactic.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can you regain any SERPs / link juice of links that have 404'd?
We have a client whose 301 redirects disappeared and have been gone for about 6 months now. We are going to be putting the 301 redirects back in place. Will we be able to regain any of the previous SERPs or link juice from old links or is all lost? Thanks in advance!
Technical SEO | | SavvyPanda0 -
Better to Remove Toxic/Low Quality Links Before Building New High Quality Links?
Recently an SEO audit from a reputable SEO firm identified almost 50% of the incoming links to my site as toxic, 40% suspicious and 5% of good quality. The SEO firm believes it imperative to remove links from the toxic domains. Should I remove toxic links before building new one? Or should we first work on building new links before removing the toxic ones? My site only has 442 subdomains with links pointing to it. I am concerned that there may be a drop in ranking if links from the toxic domains are removed before new quality ones are in place. For a bit of background my site has a MOZ Domain authority of 27, a Moz page authority of 38. It receives about 4,000 unique visitors per month through organic search. About 150 subdomains that link to my site have a Majestic SEO citation flow of zero and a Majestic SEO trust flow of zero. They are pretty low quality. However I don't know if I am better off removing them first or building new quality links before I disavow more than a third of the links to the site. Any ideas? Thanks,
Technical SEO | | Kingalan1
Alan0 -
Link Diversity
With the current updates in the Seo world how critical is link diversity. We are revamping our site and planning to add many new pages to our site and planning to build links to relevant pages with relevant anchor texts keywords. Also we are planning to add relevant H1, H2 and H3 tags with metatag description and content with keyword rich content specific to that page. Any advise
Technical SEO | | INN0 -
Google not showing my website ?
The website is medicare.md. if you search for term "medicare doctors PG county maryland" it is #1 in bing and yahoo but not even showing on google.com first TEN pages, although not banned. Interestingly if you do that search on google.co.pk it is #4. Quite Puzzuling !! Would appreciate any help or advice . Sherif Hassan
Technical SEO | | sherohass0 -
Nofollow links appear to be still included in SEOMOZ crawl and Google
I have added the nofollow tag to links throughout my site to hide duplicate content from Google but these pages are still being shown in my SEOMOZ crawl. I also fetched an example page with the Googlebot within Webmaster tools and it showed all nofollow links. An example is http://www.adventurepeaks.com/news All News tags have nofollow but each tag is appearing in my SEOMOZ crawl report as duplicate content. Any suggestions on whether this is a problem or if i have applied the tag incorrectly? Many thanks in advance
Technical SEO | | adventure340 -
Is Over use of Twitter to link back to your website affect google rankings
Having a debate here that needs to be settled. A friend is using twitter to link back to his site but is falling down the google rankings. I think that he is over using and creating double content which looks like a robot . Can any body elsse explain this Better Please Thanks in advance for your help
Technical SEO | | Feily0 -
Affiliate links
Is there a best practice for linking out to affiliates URLs post panda? I know some believe it can be a factor.
Technical SEO | | PeterM220 -
Google Website Optimizer
So if you are AB testing two pages: index.html and indexB.html Shouldn't I nofollow indexB.html? It has all the same content, just a different design.
Technical SEO | | tylerfraser0