Which pieces of content in the online marketing/social media space were the very best of the best in the past 12 months?
-
As you may be aware - SEOmoz are hiring for a marketing oracle (one of 8 jobs going at the moment: http://www.seomoz.org/blog/8-open-positions-at-seomoz). Their key responsibility will be to produce world class content about online marketing, seo and social media.
So, let ask you - what are the best examples of content in this space from the past 12 months? The very best of the best. Don't just think SEO, but any kind of online marketing content. Whether it's editorial, infographic, research etc etc.
-
EGOLS video has a good idea at its heart buts it fails for me because its about 10x too long - 15 seconds is all you need to show that concept
I bet it lost a ton of its potential reach due to its length before payoff - the client lost out due to the agency's ego
-
I'd seen that site before, but 250,000 FB likes is just insane! Wow...
-
I am going to throw in a single purpose site: http://kimjongillookingatthings.tumblr.com/ .
I don't think it's intended as link bait by any mean, but it has almost 250.000 FB likes and 827 LRD. It even ranks number 5 for Kim Jong Ill in Google and number 8 in Bing.
-
OK cupid
-
"Mike's Excel for SEOs guide" - wooop fekken woooop!! Thank you
-
Finding Link Opportunities With Advanced Search Queries | Distilled blog http://ow.ly/1swIgW
White Hat SEO: It F@$#ing Works | SEOmoz http://ow.ly/4xeL4
The Evolution of Google's Rankings http://ow.ly/4fhi3
-
Have you come across Dave Navarro? Awesome library of free downloadable PDF workbooks: http://www.thelaunchcoach.com/thelibrary (behind an opt-in list)
Similar stuff here: http://www.perrymarshall.com/guerrilla-marketing/ (the same content is packaged into a booklet or audio CD to capture people's addresses and mail a sales letter. Multi-purposing content for list building and link building.
You've also got to be able to emulate The Oatmeal http://theoatmeal.com/story/reddit_how
Seth Godin's 'Linchpin' video was release free yesterday (TL;DR - cut straight to the pw + link at the bottom) http://sethgodin.typepad.com/seths_blog/2011/04/the-paperback-choice-and-the-video-dilemma.html
The trouble is, most of this content is behind opt-in lists or otherwise exclusive to a "tribe". I've a library of my favourite digital downloads I could dropbox you?
-
No doubt, your post about Google Docs and Fb/Twitter/SU api's its just awesome.
but imho i think these are some great content
- Whiteboard Friday between Rand and Stefan Weitz / Duane forrester (having people like stefan and duane, and "maybe" matt cutts doing a video and sharing their insights on a specific trend/problem /update its very valuable)
- Research like (http://www.seomoz.org/blog/10-illustrations-on-search-engines-valuation-of-links)
- and finally All correlation data that SEOMoz share with its community i think its very valuable
*** After watching EGOL Video... and Ed's Poke the box... u just can delete my answer lol
-
Great links Ed! Thanks for sharing. Got any more from the wider online marketing space? I think I see all the good SEO stuff but I'd love to know what's been big that's more similar to the "Poke the box" workbook (which I'm checking out right now...)
Thanks!
-
I really liked... "The Power of Words"... a YouTube video...
-
Wiep's insanely actionable post that really hits a raw nerve for us SEOs - what to do with failed linkbaits (that's our egos on the line there for one): http://wiep.net/talk/link-building/linkbait-failed-now-what/
Needless to say, Mike's Excel for SEOs guide http://www.distilled.co.uk/excel-for-seo/
The 'Poke the Box' Workbook from The Domino Project & Seth Godin (debate the value of a PDF versus online, but its still vv good): http://www.thedominoproject.com/2011/03/poke-the-box-the-workbook.html
Conversion Rate Factory's traditional dissection of key marketing principles. I love how they publish less often, but just killers stuff each and everytime - I know to always click on them. (Their case studies are especially awesome). Here's just one gem: http://www.conversion-rate-experts.com/100-year-old-persuasion-strategy/
Ah, the most epic YOUmoz post of all time perhaps - the only problem with this in "blog post" format is its slightly more difficult to use: http://www.seomoz.org/blog/the-noob-guide-to-online-marketing-with-giant-infographic-11928
That's some of my most recent finds on StumbleUpon - sure there's plenty more!
Ciao,
Ed
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Latest Info-graphic Best Practices
This is a good "problem" to have. My client is a consortium of web companies. It has just produced a terrific info-graphic on the the latest European data policies. The author is a leading lawyer in the field and the content is outstanding, authoritative, and current. The issue is how to best use the info-graphic for both SEO and general marketing purposes. We will publish the info-grahic on our own site. But what else should we do? (1) The info-graphic already contains the website name. Should we make this a hyperlink on our own site, with or without keyword rich text? (2) We can certainly do handcrafted outreach to likely sites, who might republish. Should we just ask them for backlinks and hope for the best? Or should we embed? (3) We can also send the info graphic as an Eblast to a wider list. Same questio:n Should we just ask them for backlinks and hope for the best? Or should we embed? The site already high DA and a diversified link portfolio. There is no need for risky tactics or "Hail Mary" passes. OTOH, it seems a pity not to make the most of this. Ideas on the above? Other thoughts?
Industry News | | DanielFreedman0 -
Anyone recommend a PPC / Lead / Inbound Marketing agency for Belgium and switzerland ?
Hello ! We're moving to new markets and are looking for agencies specialized in Lead Generation in Belgium and Switzerland. Anyone has some contacts to share ? 🙂
Industry News | | JoomGeek0 -
Anyone know of any forums for agencies or those individuals engaged in Internet Marketing, SEO, Integrated Marketing, etc.?
Moz.com is the best forum I have been a part of. There is a local forum I really like but spend less time on (we have staff who live on it.) I am interested in a forum where everyone is agency related. Does anyone know of a good one? If not, would anyone have an interest?
Industry News | | RobertFisher1 -
Is there a Step by Step Online Tutorial for SEOing?
Hi People I know this sounds like a real dumb question, but hey! I thought I would ask. I am a newbie, and after continuously spending $165.00/day for my PPC adwords campaign for the last 5 years, I MUST get my site naturally ranked higher. So as a newbie; yet understanding the basic principles about SEOing, I searched High and Low for an accredited course, an educational programme or anything that looked structured, and had a distinct step by step structure, and to my amazement I couldn't find much. I did find Dan Thiess' online guide, the SEOMOZ guide, and a few other bits n pieces. It appears that SEO learning is all over the place. I couldn't find any courses at the local universities either! So I thought...well what does it take to become an SEO consultant if there's no real formal qualification as such? And my answer was...Experience and proof of experience! That is, a consultant of who has been around for quite a few years and can prove to potential customers that ... hey you see this website www.????.com notice how it's ranked #1 ? That's because of me! So I thought, I would post this question to the forum and 1. See if there is some formidable training course with a valued and recognised qualification upon completion? 2. If I am able to work for a consultant at no charge to them at all in exchange for their knowledge. I have a wealth of experience in business and people management, and Yes I do have some Web Development and IT experience. But I know to some consultants this is a big ask, so I thought I would put it out there! (you never know until you ask.) In the meantime if anyone could possibly guide for a step by step program...that would be greatly appreciated. Cheers George
Industry News | | Giorgio680 -
Google Products / Google Shopping
My client has a site with products a lot of which are so similar in function that for usability reasons we have combined some products on the same pages. We want to get into Google Shopping, but on the face of it the Google feed seems to want unique urls per product. I guess we could have products on the same page then have single pages as well, though that could generate duplicate content. We could also try pointing several products to 1 URL, does anyone know if this would work? Or can anyone suggest any work arounds? Justin
Industry News | | GrouchyKids0 -
What is the best site-map software?
I am in the beginning stages of building a website and would like to know the site-mapping software for organizing my company's ideas. Any recommendations are greatly appreciated. Thanks!
Industry News | | canadianplum0 -
What is the best SEO Seminar/Training option in the US?
I have 3 years of SEO experience and am an SEO Manager. I am well versed, though much room for growth and education. I want to find an SEO Seminar or training program that best suits my needs. It seems most are a one size fits all seminars. Any recommendations, thoughts or ideas?
Industry News | | dkamen0 -
Schedule for Panda / Farmer Update rollout for non English sites?
Hey Mozzers, I just read about the global rollout of googles Panda/Farmer Update for English queries, e.g. at searchengineland. Has anyone read something about when google is planning to roll out the update for non-English speaking countries, i.e. queries in other languages? I googled a bit but couldn't find anything, not even speculations. Cheers, Frank
Industry News | | FranktheTank-474970