Keywords and On-Page Optimization
-
Hi i have quite a few keywords i want to rank for which are:
how to lose 10 pounds fast
how to lose 100 pounds
how to lose ten pounds
how to lose 30 pounds
I can either make separate pages for each of these keywords, but i would prefer to create a single page since most of the content would be very similar, plus i don't think Google would like the fact i'm 'targeting' these keywords individually.
Anyway if i do decided to create a single page for all these keywords, what advice do you have?
For the URL i'm going to have the keyword 'how to lose weight' or 'how to lose pounds', something generic.
Then i'm going to have content which pretty much answers each search query.
Now i guess the negative is the fact, i can't optimize the page for each keyword (e.g. keyword in URL, title, or on the actual page itself)
So my question how would you approach this issue?
How do i tell google (besides backlinking, i will be including these keywords in anchor text) my page is about how to lose 30 pounds or how to lose 100 pounds, when i'm not doing anyway on-page optimization for the keywords individually.
Regards,
Chris
-
Thank you for your response, i'm going to focus on creating a single page of content for all the keywords terms. And address all the queries on the same page.
If i created individual pages, i would be creating very similar content. So it wouldn't really make much sense to create separate pages since each query can be logically covered on a single page.
Also it would be much better for anchor diversification, and efficiency reasons to create just a single page.
My only concern is the on-page benefits of creating individual pages vs. creating a single page for all the keywords.
-
Hi Chris,
As your keywords all include "lose pounds", go with the url "how to lose pounds".
As long as your keywords are in the key places like H1, H2 in your title along the lines of...
"How to loose 10, 30 or 100 pounds"
and your content is related, you'll be sending search engines the right signals that you want to join the race for those keywords.
By the way Google knows 10 & ten are the same thing, so no need to go spammy and include both.
To tweak every last on page element use the SEOMOZ on page test tool http://pro.seomoz.org/tools/on-page-keyword-optimization/new
Then focus your efforts on links from other weight lose related page, and don't spam the anchor texts, otherwise you'll get a visit from our Penguin friend.
Hope that help
Iain - Reload Media
-
If Google didn't exist, how would you write this for your users?
If your website was solely based on people typing in your URL or getting a referral, would your users want a separate page for "How to lose ten pounds" and "how to lose 10 pounds fast"?
Is this an affiliate site or are you selling something that's the same for all of these keyword options?
As a regular person, I would think the answers to the queries about losing 10 pounds and losing 100 pounds would be fairly different, if the page was actually attempting to answer those questions.
-
HI Chris,
This is a good question, the first thing I would do is check how competitive these terms are. If the terms are really competitive it would be better to build individual pages with unique content on each. It is best to target one-two words max per page. (esp. if the terms are competitive)
As far as anchor text (link building), I would read up on a clean link profile (Natural linking).
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Singular and Plural Noun Keywords
Hi everyone Extremely love this community, learning a lot day by day! I am currently in the process of writing a blog post and say for example I am targetting the keyword 'apple' and 'apples'. My current word count of the article is 850 words and I have used 'Apple' 15 times and 'Apples' 26 times. 1 .Is my Keyword density too high and will Google look at this as keyword stuffing? 2. Do I have to target each Singular and Plural keyword individually? Or will targetting 'Apple' will also automatically target 'Apples' for me and vice versa? Thanks in advance!
Keyword Research | | u_rauf922 -
New Keyword Planning Tool
In the past we have used google analytics keyword tool to evaluate a keyword for our campaign. Recently though with the changes to the keyword tool becoming the keyword planning tool we've seen an extreme fluctuation in the metrics provided for avg monthly searches. Specifically the keyword "best fries" used to be reported at 33100 avg global monthly searches, now with the new tool its at less than 200 overall for the month. Additional information has the google trends for the keyword to only be increasing and is roughly near peak search interest. So I guess to simplify the question, should I trust this metric? Is there an alternative source I can use for keyword research? Why would a drop like this happen? Why isn't the google trends data similar to that of the keyword data? Surely 100 representing peak interest doesn't translate to 200 searches a month.
Keyword Research | | JamesBSEO0 -
Why will my site not rank for this keyword?
My site http://www.electric-heatingcompany.co.uk/ performs quite well for most of my keywords and gets ok traffic. But for "electric radiators" it just isn't ranking? I was thinking about redoing the landing page for it? Can anyone offer some insight as to what else I could do? Here is the current electric radiators page http://www.electric-heatingcompany.co.uk/index.php/electric-radiators-2/ Thanks, Laura
Keyword Research | | lauratagdigital0 -
Which keywords to manage?
I'm trying to determine how much certain keywords are searched, is there a tool for that? Ie. I'm a mortgage broker in a small area But I want to see if people search for things like No downpayment, etc I also want this to be location specific, how do I do this? Joel
Keyword Research | | JoelOlson1 -
Keyword analysis tool
Is it not working? I have not been able to use it for the past 2 or so days.
Keyword Research | | JohnWalker0 -
How do I find traffic for local keywords?
We're having trouble finding reliable traffic numbers for long-tail local keywords (ex. - "computer repair green bay"). We tried using Google Insights but it doesn't display long-tail keyword information, only broad keyword keywords searched for in a certain locale. We also tried using Wordtracker, but that hasn't been too reliable either. Is there a single tool that provides real traffic for local long-tail keywords?
Keyword Research | | optimalwebinc0 -
Tittle + keywords = ?
Hi everyone so it's time for a refresh. I want to improve my rank for couple of terms on one page, so whats you recommend me. Currently I am thinking to go with option 1 and be as much specific to my main keyword, but at the same time I am not sure if I'll be able to link well for my 2nd keywords. Option 1 Term 1, Term 2, Term 3 - they are more or less related Tittle: Term 1 and Term 2 and Term 3 Keywords: term 1, term 2, term 3 Meta description: Term 1, la lalal mama term 2, ta da da lalaaas term 3 or Option 2 Tittle: Term 1 Keywords: term 1, term 2, term 3 Meta description: Term 1, la lalal mama term 2, ta da da lalaaas term 3
Keyword Research | | DiamondJewelryEmpire0 -
Google Keyword Tool
I have been analysing some specific seasonal keywords in terms of search volume within the Google keyword tool. When I download the google keyword volume for each term, this is displayed as a monthly average. I am wanting to get search volume over previous months which I am sure the Google keyword tool used to offer Does anyone have a solution to this? Thanks Simon
Keyword Research | | simonsw0