Content: How Much and What Kind for top Keyword Rankings?
-
Aside from well optimized meta tags, alt tags, captions I could use some help figuring out:
- What's the recommended number of words (original of course) on page?
- What should be the keyword % ?
We've recently engaged an SEO company to provide an audit, and hired another for comparison and guess what ... 2 different viewpoints. I consider this to be the worst $3 grand we've ever spent!
I look forward to your opinions
-
No, a .com.
-
Was it a .edu site?
-
Between 500 and 5000 words, with 2 to 10 images, maybe a video, and maybe some data.
A few years ago I had a lot of pages with 30 words. I improved them to 300 and the rankings went up... then improved them to 3000 with media and rankings went up again.
-
LOL, and how many words (on average) do You tell your story EGOL?
-
**For example, in my niche, there are super-high-ranked sites with just a title on a wordpress page, a short video and 20 words of content just in the caption (It happens to be a competitor so I'm trying to figure out what the "better" approach would be considering we have everything else at tip top shape) **
I'll bet that if you gave me an identical page and allowed me to edit those 20 words into a more complete story I would rank above them.
Great marketers can tell a story in a natural language in 800 words, but others can do it in 30 with a smart punch line and an image and perhaps an embedded video.
There's a difference between marketing and ranking a website.
-
I disagree with that.
Great marketers can tell a story in a natural language in 800 words, but others can do it in 30 with a smart punch line and an image and perhaps an embedded video.
For example, in my niche, there are super-high-ranked sites with just a title on a wordpress page, a short video and 20 words of content just in the caption (It happens to be a competitor so I'm trying to figure out what the "better" approach would be considering we have everything else at tip top shape)
-
What's the recommended number of words (original of course) on page?
As many as it takes to cover the subject completely and in an interesting manner.
What should be the keyword % ?
As many as it takes to tell the story in natural language.
Anybody who gives you fixed numbers for this is full of BS.
I consider this to be the worst $3 grand we've ever spent!
Nah... I bet you are getting an education worth many times that around. You will make the money back with better decisions down the road.
Some people sign $30,000 contracts and find out later.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Duplicate Content
We have multiple collections being flagged as duplicate content - but I can't find where these duplications are coming from? The duplicate content has no introductory text, and no meta description. Please see examples:- This is the correct collection page:-
Technical SEO | | Caroline_Ardmoor
https://www.ardmoor.co.uk/collections/deerhunter This is the incorrect collection page:-
https://www.ardmoor.co.uk/collections/vendors How do I stop this incorrect page from showing?0 -
Homepage optimized for main keyword - adding the same keyword to category
Hello, We have a listing / classified advertisement website. The homepage is optimized for the main keyword lets say Prague clubs. The homepage shows around 50 latest listings. Now the homepage is not ranking well for the keyword. (By not well i mean in 3 months we have no ranking in the target SERP) Im thinking the issue might be that the keyword "Prague clubs" is not in any of the URL or category names. What do you think if i name one of the categories also to lets say "best prague clubs". This way i will have around 50-80 urls having the target keyword in them. (advertisements + the category itself) Will this help or actually dilute the keyword? What you think?
Technical SEO | | advertisingtech0 -
Ranking fluctuation
According to Miles Rank tracking I have a keyword that is fluctuating by 5 or 6 positions in a 24-hour period every time it goes 10 down to 15 and back to 10 again with very little stopping point in between and keeps fluctuating like that. As far as I know the website is stable it uses Magento 1.9 and is a fixed category page. The page URL is relatively new as we migrated from an old site with a different URL structure I added 301s at server level from the old page URL to the new one. There is only two things I can think that can be the problem -
Technical SEO | | seoman10
1. Lack of links directly to the page (there is literally only one or two)
2. Loading speed problem But I don't see any of these would cause a 5 position fluctuation regularly every day. But do you have any thoughts? Thanks in advance.0 -
Ranking Internationally
Whats the best URL strategy to rank for one term in different countries? We currently rank well in Australia, but are tackling many countries over the next few months. The page I am ranking is http://www.spendbitcoins.com/buy for the term 'buy bitcoins' or 'buy bitcoins in Australia' (replace Australia with each specific country, i.e. New Zealand, Japan, etc.) These are the strategies I have come up with, is one of these good or is there a different better way? Use country specific TLDs, pulling the content from the same site w/ translations Use country specific TLDs and create separate sites and create completely original content Use country specific TLDs, forwarding to the primary domain use a subdomain from the same site modify the page link to be something like spendbitcoins.com/buy/new-zealand Don't worry about any of this and just get links from sites with the proper TLD
Technical SEO | | jaychristopher0 -
My seo company has a footer link that links to my site by keyword will this effect my rankings
My old SEo company has a footer link by keyword to my site so it acts like a site wide link will this effect my rankings. My site was in the top 5 for many keywords now page 2 and 3 so I am trying to see what has effected it as we havent changed what we do
Technical SEO | | Casefun0 -
Sudden drop in Google with our top performing keywords
Hi, I'm writing about the sudden drop in our keyword rankings from our site www.activitybreaks.com. Our keywords that have significantly seen a drop have been activity holidays was 8th now 16th Adventure holidays was 15th now 71st We have been listed on the first page for a number of keywords but these has suddenly dropped in the last couple of days. We did receive a notice on the 19th May from Google stating that they detected unnatural links. So we spent a couple of weeks getting the links removed and have re-submitted the site on 11th June. When I go into Google webmaster there is no reply from Google as yet and the links are still showing even though we know they have been removed. We also noticed in the last couple of days that we had a duplicate home page but this has now since been removed. Should we re-submit our site to Google for reconsideration or wait to they get back to us. Is there anything else we can be doing to fix this situation. Let me know if you have any ideas! Anything is appreciated, thanks. Naomi
Technical SEO | | activitybreaks50 -
Keywords in Vanity URL
If I set up a vanity URL that just 301's to the main site, do the search engines look at the keywords in the vanity URL when determing how to rank the site. For example, if I set up a vanity URL of www.coolnewtechgear.com, and redirect it to www.company.com/products/, would the search engines view the keywords of cool, new, tech, and gear and associate that with the page it's getting redirected to? Or does it ignore the vanity URL and only look at the content of the page itself?
Technical SEO | | ryanwats0 -
Duplicate content
Greetings! I have inherited a problem that I am not sure how to fix. The website I am working on had a 302 redirect from its original home url (with all the link juice) to a newly designed page (with no real link juice). When the 302 redirect was removed, a duplicate content problem remained, since the new page had already been indexed by google. What is the best way to handle duplicate content? Thanks!
Technical SEO | | shedontdiet0