How do I best deal with pages returning 404 errors as they contain links from other sites?
-
I have over 750 URL's returning 404 errors. The majority of these pages have back links from sites, however the credibility of these pages from what I can see is somewhat dubious, mainly forums and sites with low DA & PA.
It has been suggested placing 301 redirects from these pages, a nice easy solution, however I am concerned that we could do more harm than good to our sites credibility and link building strategy going into 2013. I don't want to redirect these pages if its going to cause a panda/penguin problem.
Could I request manual removal or something of this nature?
Thoughts appreciated.
-
Hi Craig,
Why not create an awesome kick butt 404 page with links that can direct people to pages that they are looking for? This way, if your audience is interested, they can continue to navigate your site from your 404 page and you keep all the link juice to your 404 page. Your 404 page might be one of the top visited page so you should take this opportunity to include links to direct people to the right pages they might be looking for.
One reason 301 redirect may not be good is because if someone clicks on a backlink to your stie and you redirect all your 404 traffic to your home page. It might turn people off for sending them to your home page when they thought the link is directing them to something they are interested in.
-
We do 301 redirects from URLs that return 404 errors for 2 reasons: 1) To not lose traffic 2) To not lose link juice So in your case I would do the following: To not lose traffic - I would check the stats of the website to see which of these pages received visits - if they are any I would do 301 redirects to pages that can provide the information the visitor was looking for in the first pace. To not lose link juice - For the remaining pages, I would check the value of the backlinks and see if they are worth it. If they are, I would do 301 redirect to the home. I personally don’t jump too easy in using Google disavowal tool. As they say on their official blog:
If you’ve been notified of a manual spam action based on “unnatural links” pointing to your site, this tool can help you address the issue. If you haven’t gotten this notification, this tool generally isn’t something you need to worry about. I’m not talking from experience here, but just from logic - if a bad link points to a page that doesn't exist on my site I don’t believe it can get me penalized.
-
Hiz, you can use google disavow tool for this : https://www.google.com/webmasters/tools/disavow-links-main?pli=1 as stated by matthew.
-
Hi Matt,
Thanks for advice, much appreciated. I'll do a bit of digging and see what turns up.
Thanks
Craig
-
Hi Craig,
You have a couple of option here. First thing I would do would be to analyse all of the links going to these pages. If there are any pages that you would say the links are actually of value then set up a 301 redirect to another relevant page on the site.
Alternatively, you could ask for the manual removal of links to the pages via the Google disavow tool. If there are only a couple of links going through to the old URLs then I wouldn't worry too much. I would just spend a while analysing and prioritising which pages need to be redirected urgently and then take a deeper look into their links.
Hope this helps,
Matt.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Large sites linking to us in their menu
Hello, I am digging in to our in-links in WMT and notice that we have a number of sites that link to us in their menu or every page on their site, making for hundreds of thousands of links to our site. Here is an example:
Intermediate & Advanced SEO | | evansluke
http://www.askthebookie.com/ (in the topmost right menu there is a link to our forums) http://www.covers.com/postingforum/ There are about a dozen or so sites that link to our homepage tens-of-thousands of times. Should I disavow them, or is this be viewed as a legitimate link? Thanks in advance for any help!0 -
When migrating website platforms but keeping the domain name how best do we add the new site to google webmaster tools? Best redirect practices?
We are moving from BigCommerce to Shopify but maintaining our domain name and need to make sure that all links redirect to their corresponding links. We understand the nature of 301s and are fine with that, but when it comes to adding the site to google webmaster tools, not losing link juice and the change of address tool we are kind of lost. Any advice would be most welcome. Thank you so much in advance!
Intermediate & Advanced SEO | | WNL0 -
Duplicate page content errors stemming from CMS
Hello! We've recently relaunched (and completely restructured) our website. All looks well except for some duplicate content issues. Our internal CMS (custom) adds a /content/ to each page. Our development team has also set-up URLs to work without /content/. Is there a way I can tell Google that these are the same pages. I looked into the parameters tool, but that seemed more in-line with ecommerce and the like. Am I missing anything else?
Intermediate & Advanced SEO | | taylor.craig0 -
How to Destroy Old 404 Pages
Hello Mozzers, So I just purchased a new domain and to my surprise it has a domain authority of 13 right out of the box (what luck!). I needed to investigate. To make a long story short the domain used to be home to a music blog that had hundreds of pages which of course are all missing now. I have about 400 pages on my hands that are resulting in a 404. How or what is the best method for eliminating these pages. Does deleting the Crawl Errors in Google Webmaster Tools do anything? Thanks
Intermediate & Advanced SEO | | TheOceanAgency0 -
Merging Sites: Will redirecting the old homepage to an internal page on the new site cause issues?
I've ended up with two sites which have similar content (but not duplicate) and target similar keywords, rather than trying to maintain two sites I would like to merge the sites together. The old site is more of a traditional niche site and targets a particular set of keywords on its homepage, the new site is more of an authority site with a magazine type homepage and targets the same set of keywords from an internal page. My question is: Should I redirect the old site's homepage to the relevant internal page on the new website...
Intermediate & Advanced SEO | | lara_dar
...or should I redirect the old site's homepage to the new site's homepage? (the old site's homepage backlinks are a mixture of partial match keyword anchor text, naked URLs and branded anchor text) I am in two minds (a & b!) (a) Redirecting to the internal page would be great for ranking as there are some decent backlinks and the content is similar (b) But usually when you do a 301 redirect the homepage usually directs to the new homepage and some of the old site's links are related to the domain rather than the keyword (e.g. http://www.site.com) and some people will be looking for the site's homepage. What do you think? Your help is much appreciated (and hope this makes sense...!)0 -
Google penalized site--307/302 redirect to new site-- Via intermediate link—New Site Ranking Gone..?
Hi, I have a site that google had placed a manual link penalty on, let’s call this our
Intermediate & Advanced SEO | | Robdob2013
company site. We tried and tried to get the penalty removed, and finally gave up and purchased another name. It was our understanding that we could safely use either a 302 or 307 temporary redirect in order to redirect people from our old domain to our new one.. We put this into place several months and everything seemed to be going along well. Several days ago I noticed that our root domain name had dropped for our selected keyword from position 9 to position 65. Upon looking into our GWT under “Links to Your site” , I have found many, many, many links which were pointed to our old google penalized domain name to our new root domain name each of this links had a sub heading “Via this intermediate link -> Our Old Domain Google Penalized Domain Name” In light of all of this going on, I have removed the 307/302 redirect, have brought the
old penalized site back which now consists of a basic “we’ve moved page” which is linked to our new site using a rel=’nofollow’ I am hoping that -1- Our new domain has probably not received a manual penalty and is most likely now
received some sort of algorithmic penalty, and that as these “intermediate links” will soon disappear because I’m no longer doing the 302/307 from the old sight to the new. Do you think this is the case now or that I now have a new manual penalty place on the new
domain name.. I would very much appreciate any comments and/or suggestions as to what I should or can do to get this fixed. I need to still keep the old domain name as this address has already been printed on business cards many, many years ago.. Also on a side note some of the sub pages of the new root domain are still ranking very
well, it’s only the root domain that is now racking awfully.. Thanks,0 -
Best links to gain?
Hi, Just a quick one to see what peoples thoughts are regarding links. I have just gained a free link on a .gov website in the UK. In one of their offers pages, will this provide any link value or domain trust to me and what can the benefits be SEO wise from having a link on a government domain? The link is just the website url with a a few lines of text detailing our address etc... so its not got any anchor text regarding targetting one of our brands. It is equallly, less or more important to target anchor text links to specific brands or to get good high quality links from trusted sites such as the .gov one I have linking to my root domain? The website is a local council website in the UK. And was listed by a member of their staff, who only list in the offer page if your offering discount to council members etc..., so its not a spammed page or anything like that. What are peoples views on anchor text links vs domain url links? Cheers Will
Intermediate & Advanced SEO | | YNWA0 -
Managing 404 errors
What is the best way to manage 404 errors for pages that are no longer on the server. For example, client deletes old site from server and replaces it with new site. Webmaster tools is reporting 100 + 404 errors form the old site. I've blocked the 404 pages with robot.text. Requested removal in google webmaster tools. And created a custom 404 page - http://www.tvsphoto.com/missingurlexample Is there anything else I can do?
Intermediate & Advanced SEO | | SEOProPhoto0