Seo industry for seasonal items
-
Just wondering what type of link building people do for seasonal sites take http://www.sukkahworld.com or http://www.wreathsgalore.com as an example
Out of season nobody wants to talk about a Christmas wreath.
Do you just a get links off topic or focus on on site content and then get all your links during your season?
-
Nobody ever knows for sure what their competitors are doing.... so take this comment as a "suspicion" rather than a fact.......
I have a site that sells items that are really popular at Christmas. It usually ranks really well from about February through October... then the same few competitors jump above me for the Christmas season then drop several places in the SERPs shortly after New Year.
I believe that they buy a big load of temporary links that are displayed starting about September 1 and are taken down at the end of December. This gives them the big boost in the SERPs for Christmas but does not have those links in their profile all year long which could flag them for manipulation.
Just sayin' what I think.
-
Get creative. Take on topics that do deal with Christmas year 'round, but in a relevant and creative way. Most importantly, take a look at how your competition takes on the topic of Christmas wreaths year 'round. Make it fun. There's always "Christmas in July" and a bunch of other fun ways to integrate the topic of Christmas wreaths throughout the year.
-
yes but take http://www.sukkahworld.com what real site is linking about them now?
-
no link building is an ongoing process and it takes time for Google to give you credit for links and the longer they are up there the better they are. So even if no one is looking for chrstmas wreaths in july your site should still be ranking for that term all year round. You could kick it up a notch a few months before the season though and promote heavily on FB and social media sites. Maybe even adwords dare i say.
There are tons of all year round christmas shops now so relevant linking should not be impossible. Also there are other types of wreaths like grave wreaths that maybe the business could go into?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do many nofollow links from one website will hurt my website SEO?
Do many nofollow links from one website will hurt my website SEO? Please let me know. I am getting about 20 thousand UGC links from a news website after I posted one comment on an article. Please suggest asap.
Link Building | | mikeeb_50150 -
SEO value of home page links
I was looking at the website peak7.org and there are links on the homepage that rotate at the bottom. Do such links have SEO value even though they are not static text links? Are they still counted as links by Google if they are in that rotating carousel?
Link Building | | RandyHT1 -
What do you think of these profile links for SEO?
In my Google Search Console today, I saw a link from Creative Market. In Moz last week I saw a link from Instructables. In Moz, they have high numbers. DO you think these type of profiles have a big impact? https://artists.spotify.com/c/artist/3N1BM4dOORzK8BF6DrkEDU/profile#about (Moz-50, ahrefs-14) https://creativemarket.com/julie.gallaher (Moz-36, Ahrefs-12) https://www.instructables.com/member/jazzmansac (Moz-42, Ahrefs-13) https://moz.com/community/users/907261 (Moz-50, Ahrefs-25) https://www.are.na/julie-gallaher (Moz-25, Ahrefs-11) They all look to be do follow links
Link Building | | julie-getonthemap0 -
PR directories good for seo?
Hi I would like to publish article with backlink to gambling related website in PR directories - page rank 3 and more. Each articles wil be unique -no duplicate. Is it googe for seo? Thanks.
Link Building | | centrum0 -
SEO value to Reddit backlinks?
Can someone point me to an authoritative article on the value of Reddit links? I'm trying to determine if it's something we want to put effort into doing on a regular basis. Are reddit links followed? It seems like some are and some are not.
Link Building | | BostonWright0 -
Ontolo vs Raven SEO Tools
Ontolo referred me to Raven in one of their videos and ended up losing by business as a link building partner. What are your experiences with these tools-either, one, both?
Link Building | | Uramark0 -
Social Bookmarking as part of an SEO strategy?
Hi all, I was wondering on my commute to work this morning the effectiveness of Social Bookmarking as part of a SEO campaign. The sites I work on generally have the social bookmarking widgets and they do get used by website visitors. In addition to this we also bookmark our sites, new articles and other new content within the top 5 social bookmarking sites. This is all done as part of a wider social strategy. But could I be spending my time better else where? Whats everyones thoughts on Social Bookmarking and do you incorporate it in your SEO campaigns? Cheers Aran UPDATE: I note that SEOmoz Q&A only have Tweet, Like and Stumble...
Link Building | | Entrusteddev0