Seo industry for seasonal items
-
Just wondering what type of link building people do for seasonal sites take http://www.sukkahworld.com or http://www.wreathsgalore.com as an example
Out of season nobody wants to talk about a Christmas wreath.
Do you just a get links off topic or focus on on site content and then get all your links during your season?
-
Nobody ever knows for sure what their competitors are doing.... so take this comment as a "suspicion" rather than a fact.......
I have a site that sells items that are really popular at Christmas. It usually ranks really well from about February through October... then the same few competitors jump above me for the Christmas season then drop several places in the SERPs shortly after New Year.
I believe that they buy a big load of temporary links that are displayed starting about September 1 and are taken down at the end of December. This gives them the big boost in the SERPs for Christmas but does not have those links in their profile all year long which could flag them for manipulation.
Just sayin' what I think.
-
Get creative. Take on topics that do deal with Christmas year 'round, but in a relevant and creative way. Most importantly, take a look at how your competition takes on the topic of Christmas wreaths year 'round. Make it fun. There's always "Christmas in July" and a bunch of other fun ways to integrate the topic of Christmas wreaths throughout the year.
-
yes but take http://www.sukkahworld.com what real site is linking about them now?
-
no link building is an ongoing process and it takes time for Google to give you credit for links and the longer they are up there the better they are. So even if no one is looking for chrstmas wreaths in july your site should still be ranking for that term all year round. You could kick it up a notch a few months before the season though and promote heavily on FB and social media sites. Maybe even adwords dare i say.
There are tons of all year round christmas shops now so relevant linking should not be impossible. Also there are other types of wreaths like grave wreaths that maybe the business could go into?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO value of home page links
I was looking at the website peak7.org and there are links on the homepage that rotate at the bottom. Do such links have SEO value even though they are not static text links? Are they still counted as links by Google if they are in that rotating carousel?
Link Building | | RandyHT1 -
What impact does multiple links from the same c-block have on SEO?
Recently there's been a move made in my company to only allow backlinks from websites on different c-block IP addresses. The most links we have from one c-block is 15. There is a wide variety of other IP addresses linking to our site as well. My question is - do we need to be so restrictive with using websites from the same c-block as long as the neighbourhood is good and we're not linking sites with full identical IPs (matching d-block as well)?
Link Building | | LawMarketingYLF0 -
Seo For Amazon!
I have been working on seo for amazon and was wondering if anyone in the community can share some tips with me around seo for amazon products?
Link Building | | DavidKonigsberg1 -
SEO Training Question
Hi Iv been asked iv to host a basic SEO training session for some employees who have never had any experience in SEO before. Obviously SEO covers so many things and it would be imposisble to run through everything in a single training session. I was curious as to what you guys think would be the best use of the time for the training session? Thanks in advance
Link Building | | TheZenAgency0 -
Paid Press Releases: Good for SEO or bad?
Press release services like prweb.com and emailwire.com seem to work, but are they a good idea?
Link Building | | aj6130 -
How to make a Blog for SEO?
I just create blog then review my product in my post with put the keyword and link back to my product. So if you have more detail please tell me and strategy. I would like to see case study. Sometime I read some blog I just know but I can not implement that for successful.
Link Building | | taradmkt0 -
Guest blogging for the gaming industry
Guest blogging seems to be one of the few legit linking methods left these days. My problem is that I work for a company in the gaming industry niche. All of the blogs directly connected are either spam, competitors or affiliates. I have been doing some guest blogging with connected articles on non-related blogs such as "financial advice if you win big" or a recent news story for a general blog. However, these sites are not connected and I cannot get the more quality general sites interested in these topics. Any advice for me?
Link Building | | theLotter0 -
Smashing Magazine SEO article today: Question about a few things in it...
First off, here is the link - http://www.smashingmagazine.com/2012/06/28/content-creators-benefit-from-new-seo/ Right, Number 5 and particularly this part: 'Quick tip for creatives: Set up a personal Google+ profile and incorporate the rel=author link into your published content. (Instructions on how to do this are provided in the next section.)' Create a personal Google+ profile page with a high-quality headshot; Validate your email address; In the byline of any content that you create, set the anchor text to be your name as it appears in your Google+ profile, and link to your profile with a URL that looks like this:https://plus.google.com/102318046680468697385?rel=author. When your content is published, link back to its URL from the “Contributor to” section of your Google+ profile. So lets say you got a Google+ profile, you got a guest post going out on a Auth website, in the byline you have an anchor text link (which is your profile name) and your linking to your profile page. The guest post goes up, you go into your Google+ profile and link to the guest post through 'Contributor to'. How does this benefit your websites rankings? The only thing I can see it benefiting is the blog the guest post is on??
Link Building | | activitysuper0