How can a page be top rated for a phrase it does not have?
-
Hi,
While looking to buy a Christmas gift to my wife I was searching for yellow diamonds.
Being a bit familiar with SEO I gotta understand how the following page was ranked 4th for "yellow diamonds":
http://www.bluenile.com/diamonds/fancy-color-diamonds
The phrase yellow diamonds is not mentioned even once!
Thanks
-
I have ranked 100's of keywords on sites that I wasn't allowed to touch the front page of. The keywords were not mentioned on their pages at all either. In some instances your keyword doesn't even need to be on the page to rank like i this instance.
Have a great day.
-
BTW, I was curious and just now had a look at the page you are referring to, using the SEOMoz On-Page Analysis tool and it gave a "C" for the keyword "Yellow Diamonds". A "C" means the keyword appears in 70-80% of the tested elements.
So, now you can see what I've been talking about above comes into play for the exact keyword "Yellow Diamonds".
BTW, For "Diamond" it received "B" (Which is higher than "C") and for "Yellow" it received "C" again. So you can see that these combination led to the SEOMoz On-page Analysis tool giving a "C" for the exact keyword "Yellow Diamonds"
-
Hi,
Based on the OpenExplorer Tool, it seems like the sites are linking to them on the keyword "Blue Nile."
However, based on Rand's prediction on Google using Co-Citation, it seems to make sense. It may be because other sites are mentioning Yellow Diamond by Blue Nile without linking to them and Google sees that or used Blue Nile as anchor text and linked but Google is still picking up that Yellow Diamond is associated with Blue Nile. Therefore, it is ranked 4th.
Hopefully this solve your curiosity. I actually learned something new as well.
-
Since your question is about on-page optimization...If you look at the page source code, for this particular page you are referring to, you'll see that the words "yellow diamond" and a combination of Yellow and Diamond(s) appear several times. To be specific:
-
Yellow Diamond - Once (On meta name="<a class="attribute-value">keywords</a>" content= )
-
Diamond/ Diamonds - More than 70 times (Including on ahrefs, links, alt tags, h tags etc.)
-
Yellow - More than 50 times (Including on ahrefs, links, alt tags, h tags etc.)
Add to that the fact that they might be having good references from outside pages.
So, there you go.
-
-
Just wondering,
Are the backlinks for "yellow diamonds" or you didn't go so deep?
-
Hi,
I took a quick look at the website and actuallly did the search on Google. Although the word "Yellow Diamond" is never mentioned in the text ,but they did use yellow "text text" diamond (such as Yellow Radiant Cut Diamond) and from what I see, Google is picking up on that. Furthermore, I see that they also used Yellow "text text" diamond for the Image Alt Texts and Image URL which are also factors for on-page SEO.
Furthermore the keyword yellow "text text" diamonds are mentioned a lot of times in the related items section.
I understand why you wondering why although they didn't use "Yellow Diamond" on any on-page factors, but since you are familiar with SEO, you should know that backlinks are really important to ranking factors as well. I just used SEOmoz's research tool to check on bluenile.com's linking and saw that they have a lot of backlinks from high authority sites. I believe that is the reason why it is ranked 4th.
Edit: I just saw the video that Tyler mentioned in his answer and it seems like it applies to this situation as well.
Hope this helps!
-
Thanks but I'm not even talking about anchors and/or links from other places.
I'm talking about plain on-page texts.
The page does no have the phrase "yellow diamonds" written even once.
It's amazing
-
The best answer I have seen is from a Whiteboard Friday that Rand put out a few weeks ago.
Take a listen, it is interesting and if I read your question correctly, it is the answer you vare looking for -or at least a good starting point.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How i can increase my page authority?
Hi, I have website and i want to increase my page authority. My website is latestdatabase.com I have making more backlinks but not good page authority so far. Please give me suggest.
Intermediate & Advanced SEO | | LatestMailingDatabase1 -
Can have FAQ schema code in home page?
Hi, can we have FAQ schema code in Home page ? we wrote some question and answer in drop down box on home page, and also add the schema code script to the head tag of page, but it does not work !,( other pages of our site show the FAQ in the SERP correctly) I want to know this problem is because its on Home Page ? or because its in Drop down style ? its the url of our site: http://payamgostar.com/
Intermediate & Advanced SEO | | allenwebmaster0 -
Can Google Bot View Links on a Wix Page?
Hi, The way Wix is configured you can't see any of the on-page links within the source code. Does anyone know if Google Bots still count the links on this page? Here is the page in question: https://www.ncresourcecenter.org/business-directory If you do think Google counts these links, can you please send me URL fetcher to prove that the links are crawlable? Thank you SO much for your help.
Intermediate & Advanced SEO | | Fiyyazp0 -
Can we put long-tail keywords at footer menu and create landing pages for same?
When we cannot rank for multiple keywords; can we try creating landing pages for some long-tail keywords and put all such landing pages at footer menu to rank for search queries? Will this helps and sound spammy to Google?
Intermediate & Advanced SEO | | vtmoz0 -
Forum generating automatically extra pages. Can I solve it with canonical?
Hey there Webmasters of the Universe. So i have this problem with my forum. The platform I am using it automatically creates extra pages for every page. For exampleIf my forum had one page called forum.com/examplethe same page you can find at forum.com/example?page=1If I set rel canonical into the second one pointing to the first one will that cause a problem for me?Thanks in advance!
Intermediate & Advanced SEO | | Angelos_Savvaidis0 -
I have 2 keywords I want to target, should I make one page for both keywords or two separate pages?
My team sells sailboats and pontoon boats all over the country. So while they are both boats, the target market is two different types of people... I want to make a landing page for each state so if someone types in "Pontoon Boats for sale in Michigan" or "Pontoon boats for sale in Tennessee," my website will come up. But I also want to come up if someone is searching for sailboats for sale in Michigan or Tennessee (or any other state for that matter). So my question is, should I make 1 page for each state that targets both pontoon boats and sailboats (total of 50 landing pages), or should I make two pages for each state, one targeting pontoon boats and the other sailboats (total of 100 landing pages). My team has seen success targeting each state individually for a single keyword, but have not had a situation like this come up yet.
Intermediate & Advanced SEO | | VanMaster0 -
Help With This Page
This is page - http://www.kempruge.com/location/tampa/tampa-personal-injury-legal-attorneys/ - is the most important one to my business, and I can't seem to get it to rank higher. It has the second highest authority and links, second only to my homepage (though none are all that impressive) but it is just buried in the SERPs. Granted, I know Tampa Personal Injury Attorney is the hardest keyword for us to rank for, but there must be some way to improve this. I know getting high quality links is an appropriate answer, but I'm looking for anything I can do solely on my end to improve it. However, if anyone has some ways to make the page more linkable, I'm all ears! Please, if you have a second to take a look, I'd appreciate any and all feedback. Thanks, Ruben
Intermediate & Advanced SEO | | KempRugeLawGroup0 -
Can we retrieve all 404 pages of my site?
Hi, Can we retrieve all 404 pages of my site? is there any syntax i can use in Google search to list just pages that give 404? Tool/Site that can scan all pages in Google Index and give me this report. Thanks
Intermediate & Advanced SEO | | mtthompsons0