Help on blog topics for my niche
-
I'm looking for a couple of blogging ideas to get the ball rolling (mainly in my head) for one of the company websites I am working on. The site is https://perco.co.uk
The company is based around offering trenchless technology across the UK.
The first couple of posts are more like 'Latest news' items and I have only really come up with an idea of 'microtunnelling vs directional drilling'.
I didn't seem to get much out of ubersuggest, soovle and google instant.
Has anyone got any ideas?
Thanks
Shaun -
Thanks for your insightful reply Keri.
I especially like your last idea about having somewhere to point people to instead of re-explaining it again. It should hopefully make their thought process on what they really want as a blog post easier.
-
I don't have ideas -- but I bet the person answering the main phone lines for the company has ideas! So would the sales and customer service reps. See if you can meet with them and pick their brains. What are the most common questions they get tired of answering? What are some misconceptions people have about the industry? What would they love to have a blog post about to where they could just point people to the post instead of having to re-explain the same thing over again?
-
No worries Shaun.
If you can get a debate going between industry heads and influences, you could quite easily generate national PR.
Flooding is hot topic in the UK media atm, i'd exploit it while you can.
-
As they say, it's all in the execution. If you take a journalistic reporting approach, I think it's a good strategy.
It's really a matter of taste. Personally, I'm not one to bash competitors. However, I don't think there's anything wrong with distinguishing your product/services from your competitors.
-
Thanks Gyi,
Yeah it is about being environmentally friendly and reducing the amount of disruption caused to the surrounding of each job.
I like your ideas, they are different to Martins and give me some more to go on!
Would it be wrong to pick on places where it has gone wrong and how we would of done it different?
-
Thanks for your reply, Martin.
Obviously I'm looking at your ideas and thinking why didn't I think of that, but I expected that.
Your outside view is great as well as the example and it seems like a perfect opportunity to link in current events around flooding etc.
The route I'm thinking is writing how rail has been disrupted in the South West of the UK and getting a head quote. We don't have a big enough following yet to get opinions I don't believe.
-
From your site, I immediately got the sense that the primary advantage is the environmental-friendliness of your proudct/services. I'd focus on content around that theme.
Just brainstorming here:
- Why trenchless technology is preferable to other solutions in terms of environmental impact.
- News stories about "non-trenchless" pipe installation gone wrong.
- pipe installation cost estimator tool (including environmental costs).
- Disasters caused by trenching, etc.
-
Lots of things you can do, normally when i'm struggling for content i'll merge current events with an industry spin.
For Example:
UTXs and trackside drainage.
Find a latest news article about the recent flooding that is/was affecting transport and refer the link around the industry (email, social media ect) get people opinion (you could possibly get a guest blogger or get a industry head quote) a good piece of content could lead to inquiries.
other suggestions would be:
- Product History
- Advancing technologies
- Company snippets (target, sales, charity ect)
- Sales targeted blog
- facts and facets
- Top ten lists ect
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why is the blog link so often found in the footer?
Hello, Can someone tell me please why are the links to a site's blog not displayed prominently? Why are they hidden away in the footer? Wouldn't making the link to the blog more visible increase traffic?
Content Development | | CyrusDariusXerxes0 -
Updating blogs - SEO best practice
Thinking of new blog content and one option obviously is to check out historical popular blogposts via Analytics and do fresh versions of those. So my question is what is best practice: 1. Copy and paste the old blogpost copy but edit it to be slightly different while still having the old blogpost live or 2. just update the old one and re-promote I assume it's better to have a new version of the blogpost?
Content Development | | digitalbua1 -
Difference in Forum and Blog for SEO
I was pushing my employer to agree to switch to add a blog onto our site and he asked me, what is the difference between the blog and a forum for SEO purposes. Besides the general look and feel and a forum being more community oriented, is a blog better than a forum for seo, and if so, why? It can be vice-versa I just need to fully understand this myself so I can begin to work on one and explain it to my employer. If anyone can provide any insight, it will be much appreciated.
Content Development | | ithvac0 -
Wordpress Duplicate Pages/ URL's - Help !
Hi guys, I have been running SEOMoz for just over a month and slowly cleaning up one of my Wordpress Blogs. While going through the crawl reports I have noticed that I have duplicate pages showing on the crawl. For example, the main post would be; www.xxxxx.com/blog/post-title Then I see another URL which would be; **www.xxxx.com/blog/page/59 ** When I click on either URL it goes back to the actual post title URL. What's with these page URL's ? Isn't these two URL's showing duplicate content to the search engines ? Any suggestions would be greatly appreciated.
Content Development | | dcc0 -
Show all VS show excerpt in a blog post
I saw that you recently changed your blog from "show all" to "show an excerpt" and then "read more", could you explain me the reason? It´s not supossed to be better for the blog readers to see the full posts in the homepage?
Content Development | | diegodjm0 -
How to titling images in WP blog
What is the best way to title an image in a blog post. The wording will relate to the post discussion so I am not discussing the word stuffing, rather how to enter the words. Here are my options for the title: 1. dayton engagement photos 2. dayton_engagement_photos 3. daytonengagementphotos 4. Is there another preferred method? Should I increment the image title for each image such as: daytonengagementphotos1, daytonengagementphotos2, etc. What about the alternative text area? Does the same concept apply there? Thanks hR3ua.jpg
Content Development | | maximphotostudio0 -
Blogging competition - risky link acquiring method?
We are planning to launch a competition where bloggers can blog about our products and about our company. One winner will be selected to win a gift card to our web shop. In order to participate the blogger has to put a link to the blog post that points to our front page or into one of our product pages. Does Google have a guideline against such "link acquiring" methods?
Content Development | | EuropeanSEOguy0 -
Using own domain for Google blog
Is it worth the effort using your own domain for a Google blog? After adding my own domain to a blog I see a boost in ranking, maybe the url has more value without the blogspot extension, or that Google might treat the (max.10) pages you produce under your own domain as "independent" thus giving you the chance of building your own domain trust...?
Content Development | | vibelingo0