Tips to know best adwords keywords of competitors?
-
I am about to run adwords campaign. I have questions-
-
I want to know best adwords keywords that competitors are targetting. Is there any good way to find out the best keywords that competitors use which generate large amount of traffic to them?
-
Can someone guide me how to use adwords in best possible way such as how to pay less and yet receive large number of targeted traffic? Tips are welcome from the community.
I am about to start a campaign for this website which deals with Independent Sales Reps. So the adwords keywords will be related to Independent sales representatives who help in establishing new businesses and exporters.
-
-
Check out SpyFu. It is bar none the best search ad research tool I use. Beyond that though, performing your own searches, actually going to your competitor's landing pages, and so on can give you a wealth of knowledge about the user experience that tools will not give you.
As far as learning goes, Advanced Google AdWords (which was already mentioned) and the old, but still relevant, Search Engine Marketing would be where I would start.
-
1. If you use the Google keyword tool, you can search the competitors website, it will supply a list of keywords it thinks is relevant to their website - It's not the keywords they are bidding on but might unlock some potential terms.
Apart from that you could grab some data from something called 'Hitwise' which uses ISP data.
2. Here is the idea - In order to bring your CPC down you need a high quality score, you gain a high quality score through landing page and ad relevance to the keyword combined with a high CTR.
You bid high to start off to gain high positions which gives you a good CTR, this increases quality score and drops your CPC.
Hope that helps a little.
-
how about searching for terms you think a visitor would find relevant
Doing this alone is great advice.
The best way to assure mediocre performance is to copy a competitor.
-
It isn't very easy finding out the best performing keywords of a competitor, but how about searching for terms you think a visitor would find relevant, and seeing if your competitions shows up for it? Then search for variations on that.
When you create your own campaign, make sure you do phrase matching or exact matching, that's the only way to know how well a certain keywords performs, I've seen google send clicks for completely irrelevant searches for broad match which their algorithms thought was relevant.
-
What you are asking for (especially #2) requires a lot of time, study and research to accomplish.
So, I recommend that you begin with self-study by getting a copy or "Advanced Google Adwords" by Brad Geddes and reading it carefully twice and practicing the topics as you read.
http://www.advancedadwordsbook.com/
It is really hard to make money in some niches with adwords - especially for common retail items. To win you must have access to inventory and shipping at very low costs. If you don't have that you will be eaten alive.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to Find a Competitor's Target Keyword for a Particular Webpage
I understand how to do basic keyword research and how to review a competitor's code (meta tags, etc.). But what is the best method for finding out what a competitor's target keyword is for a particular web page? For example, the URL www.example.com/about-us, what is the best method for finding out what their target keyword is? I have been using a keyword density tool to run the URLs and find the keyword or phase that appears most often but would think there is a better way?
Keyword Research | | rx3000 -
Tool for wildcard keyword suggestions
Like others, I have also been oblivious to the options which were uncovered in this article, using stars or underscores to uncover more keywords suggestions. However, I am trying to find a way to avoid the manual labour. Did any of you find a successful tool that automatically adds all the possible combinations of these wildcards to give a comprehensive lists of suggestions? I am looking for a tool that also included my country (.nl).
Keyword Research | | Entertainment0 -
Moz Keyword Competition Analysis Tool
Hi Just been having a play around with the Moz Keyword Competition Tool and noticed that the reuslts given in terms of exact match searches is different from the data in the actual Google Adwords keyword tool even though the Moz tool pulls its data form the Google Adwords index so technically should be the same right? Was just wondering if anyone else had noticed that or if I am missing something. All you help would be greatly appreciated! Cheers
Keyword Research | | PIXUS0 -
Newbie question about keyword difficulty tool
Hi guys, It's my first day here ate seomoz and I got intrigued about the results from the keyword difficulty tool. Even though I do understand the results, I noticed the ranking analysis table has some highlighted cells and some of them have a dark checkmark sign inside. What exactly do they mean? I couldn't find it anywhere. Cheers from Brazil. i0tzl.png
Keyword Research | | lenineto0 -
Keyword Research Tool
Which tool is most reliable to do Keyword Research ? I have observed that data in Google Keywords Tool seems to fluctuate a lot. For instance a particular keyword in GKT had an exact Global Search Volume of 2800 3 days back , today it is around 1200 . I can not make decisions on such unreliable data ...
Keyword Research | | iamnew0 -
Keyword analysis ways to improve it
I am aways being my worst critique and constantly looking to improve. Thats how you become a winner right ! something I feel I can improve on is Keyword analysis and targeting. I would really appreciate hearing stories of other SEO's on here , gaining an insight into the techniques you use and how your keyword analysis has evolved as time has gone by. Thanks in advance.
Keyword Research | | onlinemediadirect1 -
Keyword Difficulty: High or Low?
Looked in the FAQ in the Keyword Difficulty tool but it didn't mention whether or not a higher % or lower % is better. I'm assuming that a higher % means that the keyword is more competitive, is that correct?
Keyword Research | | kylesuss0