What keywords & phrases are my competitors targeting?
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I wanted to compare our keyword focus, to my competitors. What is the best way to audit what type of content / keywords - my competitors are using?
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Great - I will dig into that... I started with SEMRush, so I'll check out those others too.
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You can find out what organic keywords your competitors are targeting by simply analyzing their site. If they are doing any kind of SEO whatsoever, you should see their main keywords in the Title tag, H1 tags and likely Meta Description and maybe even Meta Keywords (even though they're obsolete as ranking factors, some sites still use them and basically reveal all the keywords they are targeting). You can also use http://www.semrush.com/ to find out the most popular keywords that their sites rank for in the organic search results, which are most likely the keywords they are targeting. If you're looking to find out PPC keywords they are using, you can try using SEMRush as well as sites like www.spyfu.com and www.keywordspy.com. Edit - SEOmoz Q&A is currently wonky so I can't add any hyperlinks or other formatting, sorry!
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