Attorney / Lawyer SEO
-
Hey Guys,
How do you handle keywords for an attorney going after local keywords.
City, Keyword Attorney? Example: Dallas, TX DUI Attorney
City, Keyword Lawyer? Example: Dallas, TX DUI Lawyer
City, Keyword Attorney / Lawyers? Example: Dallas, TX DUI Attorney / Lawyer?
Looking forward to good responses!
-
I thought you were mainly interested in keyword research and not about on-page SEO. In that case, Irving's answer is good.
For your title tag, you could also use the lawyer's name to keep it more natural i.e.: "DUI Attorney in Dallas John Doe" or "John Doe DUI Attorney in Dallas TX"
-
Great answer and thank you!
-
Yes, I understand that. You build the page titles based on what people are searching for. I don't have time to do any testing, thus the reason I asked the board for their expert opinion.
-
main keyword first and then secondary. the most important main keyword should be at the beginning of your title tag. so depending on the keyword research, probably something like:
DUI Lawyer in Dallas Texas | Drunk Driving Attorney in TX
DUI Attorney in Dallas TX | Drunk Driving Lawyer in Texas
EDIT: note both state and abbreviation are included, and secondary keywords (going on intuition here based on a previous client) "attorney" and "drunk driving"
ALSO:
Make sure your Google local and + page is set up and completed with all your info and website. Local searches will show places pages and you want to be in the 7 pack! at least and even better at the top of that pack. Have clients take the time to give you positive reviews on your places + page too, very important!
-
To come up with good local keywords, you have to think as if you were one of his potential customers:
I don't usually search like "Dallas, TX dui attorney" but instead "dui attorney in dallas" or "dallas dui attorney" or "dui lawyear in dallas tx".
Come up with all possible variations and see what works best. I would even recommend you to set up a test adwords campaign using exact matched keywords and see which ones have the most traffic. You can also use phrase and broad match to find new keywords.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can you rank for copyrighted/trademarked words that became generic terms?
Hi, As everyone knows, lots of generic terms we use everyday (depends from one country to another obviously) are trademark terms and technically protected.
Keyword Research | | GhillC
Some examples here and there. So my question is ... are we free to rank (or try to at least!) for some of these keywords?
Some of these keywords vastly outranked their original generic terms and there is little to no value trying to get traffic from the latter. More specifically what about the keywords such as spin, spinning etc.? Thanks!
G0 -
Organic Keyword Traffic/Strength
Hello! Does anyone have any suggestions to get an accurate search volume on organic traffic? I've been using Google Adwords however there is a big difference in Paid vs. Organic. Moz currently only pulls Bing. Any suggestions much appreciated!! Thank you!
Keyword Research | | TP_Marketing0 -
SEO for small, independent insurance agencies -- is it possible?
I work with a lot of small, independent insurance agencies and have found through keyword research that most people search for insurance by state (e.g. pennsylvania auto insurance) or simple by product (e.g. auto insurance). Only if an agency is located in a densely populated city like San Francisco do I see people searching for insurance by city. As you can probably guess, these keywords are extremely competitive. Big companies like Geico and Progressive tend to take over page one for these searches. So, if I'm trying to optimize a website for an insurance agency in Quakertown, PA, for example, a small town with very few monthly searches (zero according to Google's keyword tool), how should I focus my on-page SEO efforts? Should I focus on "state + insurance," "city + insurance," or a combination of both? Or am I approaching this all wrong? Thank you in advance for your help. I'm feeling really stumped and would appreciate any fresh perspective.
Keyword Research | | copyjack0 -
How do I do SEO for a client who is starting a website that is in a niche with very little to none search traffic?
I am helping a client do On-page optimization and link building. His website is rather like thoughtcatalog.com, where it is a collection of random articles, opinions and anecdotes with no fixed genre. He also has a section devoted to artsy pictures of women. To make things worse, I am in a country (singapore) where the population is small, and the search traffic for his kind of content is minuscule. I have trouble finding out good keywords for him to target and I am considering not undergoing any serious keyword targeting at all (because it will detract from the style of his content). I did a little competitor research, and most of the websites in such a genre do not seem to do any keyword targeting at all! In such a case, how do i continue to help him with SEO? should I abandon keyword research? What should i do to help him earn traffic?
Keyword Research | | Marcus_Wong0 -
All In One SEO Plugin & Titles
When I first started blogging I hired a company to design and develop my website. They provided SEO training which I've followed religiously but now I'm starting to wonder (after researching more and more about SEO) if by following these guidelines I may be placing myself in jeopardy. I write a blog about desserts. I was told that my SEO title should be different than my blog post title and I should incorporate a few different keywords in the title, write a meta description inserting a few keywords, and also attach 10 keywords, ie here is a typical post: Dark Chocolate Cake with Dark Chocolate Cherry Ganache - post title Moist Chocolate Cake-Chocolate Ganache Cake-Chocolate Cherry Cake - SEO title Find recipe for quick and easy, moist Dark Chocolate Cake topped with Chocolate Cherry Ganache & fresh cherries & other Chocolate Desserts at Grace's Sweet Life. how to make chocolate cake, best chocolate cake, chocolate cake from scratch, best chocolate cake recipe, moist chocolate cake, simple chocolate cake, easy chocolate cake, homemade chocolate cake, chocolate cherry cake, chocolate fudge cake, chocolate ganache recipe I've come to realize that I really don't know how to keyword search (not so much how to search for phrases but how to implement them properly) and I'm wondering if there's such a thing as "hiring a trainer or consultant" to put me on the appropriate path for keyword research.
Keyword Research | | gracessweetlife0 -
No KWs to target and SEO value
Hello, I'm writing some on-going Q&A type blog posts and perform KW research for each post; however, there are a few where the question is not a popular topic at all and because of this, there are no KWs to target. I've checked a few sources. The question needs to be answered and i'm trying to get as much SEO value as i can. Just wondering how have you gone about this? Just answer the question and it will naturally target the long tail?
Keyword Research | | ShaneO0 -
Capitals in Title tags and meta descriptions and their effect on SEO
It often the case that a page of serps will show up very similar title tags eg Cheap Widgets | Widgetsrus.com format, written partly for humans and partly for SEO.. Although against Googles best practice and indeed a violation of their adwords policy would using in CAPS in title tags reduce ranking (whilst increasing visibility and CTR)?
Keyword Research | | seanmccauley0 -
Is using "-" in the title of a page to seperate targeted keywords bad for seo purposes?
For example "Dog-Leashes" Is that bad if I'm targeting dog leashes as my keywords.
Keyword Research | | ibex0