One Person - Different Name Variations - SEO
-
There is a client we have, John Smith, and he owns www.johnsmith.com. John Smith is also known as John A. Smith, Johnny Smith, and Jonathan Smith. He wants to show up in the top 3 for all his variations, but the catch is he doesn't want his variations anywhere on his www.johnsmith.com
Does anyone have any tips or ideas on how we could do that better?
Thank you
-
Probably creating backlinks with those name variations in the anchor tags might help.
But why spend time and resources trying to make his site show up if people Google his name and/or name variations and not focus on making the site show up when people Google keywords related to the content/services/info John Smith offers?
-
First explain that without using the variations on the website it will be challenging but you are going to try some work-rounds that may or may not work.
You can add the variations to alt tags, title attributes in navigation, in the footer, try title tags and meta descriptions (not on the actual page but will come up in SERPs) and build external links with the variations as the anchor text.
You could also investigate schema mark up and if you can add the variations in there somehow and also look at Google+ and linkedIn which you can link back to the website.
You could try get an About Us page and make the content fun and engaging and also add the variations in there "john smith, also known as X and X, ....'
Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do I need to add the actual language for meta tags and description for different languages? cited for duplicate content for different language
Hi, I am fairly new to SEO and this community so pardon my questions. We recently launched on our drupal site mandarin language version for the entire site. And when i do the crawl site, i get duplicate content for the pages that are in mandarin. Is this a problem or can i ignore this? Should i make different page titles for the different languages? Also, for the metatag and descriptions, would it better in the native language for google to search for? thanks in advance.
Intermediate & Advanced SEO | | lynetteboss0 -
Can I use duplicate content in different US cities without hurting SEO?
So, I have major concerns with this plan. My company has hundreds of facilities located all over the country. Each facility has it's own website. We have a third party company working to build a content strategy for us. What they came up with is to create a bank of content specific to each service line. If/when any facility offers that service, they then upload the content for that service line to that facility website. So in theory, you might have 10-12 websites all in different cities, with the same content for a service. They claim "Google is smart, it knows its content all from the same company, and because it's in different local markets, it will still rank." My contention is that duplicate content is duplicate content, and unless it is "localize" it, Google is going to prioritize one page of it and the rest will get very little exposure in the rankings no matter where you are. I could be wrong, but I want to be sure we aren't shooting ourselves in the foot with this strategy, because it is a major major undertaking and too important to go off in the wrong direction. SEO Experts, your help is genuinely appreciated!
Intermediate & Advanced SEO | | MJTrevens1 -
Different URL structure Desktop VS Mobile Regarding SEO when building a new seperate mobile site
Hi I have a old OScommerce webshop, that i will keep for now, but i have build a complete new mobile site for mobile devices, but it has another url structure. Can i launch this site without any problems when its Google Mobile Search Engine that index the mobile site, and then just make the neccesary rel alternate tags for the desktop site for the product pages and main categories that i can. There will be some differences in the urls i cant make a alternate for.
Intermediate & Advanced SEO | | noerdar0 -
Can multiple geotargeting hreflang tags be set in one URL? International SEO question
Hi All, I have a question please. If i target www.onedirect.co.nl/en/ in English for Holland, Belgium and Luxembourg, are the tags below correct? English for Holland, Belgium and Luxembourg: http://www.example.co.nl/en/" hreflang="en-nl" /> http://www.example.co.nl/en/" hreflang="en-be" /> http://www.example.co.nl/en/" hreflang="en-lu" /> AND Targeting Holland and Belgium in Dutch: Pour la page www.onedirect.co.nl on peut inclure ce tag: http://www.example.co.nl" hreflang="nl-nl" /> http://www.example.co.nl" hreflang="nl-be" /> thanks a lot for your help!
Intermediate & Advanced SEO | | Onedirect_uk0 -
Onsite SEO vs Offsite SEO
Hey I know the importance of both onsite & offsite, primarily with regard to outreach/content/social. One thing I am trying to determine at the moment, is how much do I invest in offsite. My current focus is to improve our onpage content on product pages, which is taking some time as we have a small team. But I also know our backlinks need to improve. I'm just struggling on where to spend my time. Finish the onsite stuff by section first, or try to do a bit of both onsite/offsite at the same time?
Intermediate & Advanced SEO | | BeckyKey1 -
Domain Forwarding for SEO
Hey guys, I recently created a new website for a client who was ranking #1 for the term "jupiter obgyn" but they have now dropped down to #4. This happened because their old home page was at www. instead of just jupiterobgyn.com. When you type in the www. version, it does take you to the root domain but it's not carrying the old PA! The www. version of the page had a 22 PA and the new root domain hosted page is a 1. How can I fix it so that "link juice" carries over? Is this something i need to do in 1and1 (their web host) or within Wordpress? Thanks!!!
Intermediate & Advanced SEO | | RickyShockley0 -
Multiple blogs for seo
I have signed up for some rather expensive lawyer directories that have very high domain PR, 's of 6 or 7 . Some of these allow you to make blog posts or articles on their site which should be good for SEO because of the high domain PR. I understand that if I do a lot of posts on one of these blogs with links back to my site, I should rapidly reach the point of diminishing returns because they are all coming from the same domain. Therefore, I plan to mix up my blo posts betwee several of these sites and also rewrite them and post them on my own site's blog. My question is this, if I post on any of these sites and I link back to internal pages of my site, and not to the home page, does this offset the "diminishing returns" factor? Paul
Intermediate & Advanced SEO | | diogenes0 -
In-House SEO - Doubt about one SEO issue - Plz guys help over here =)
Hello, We wanna promote some of our software's. I will give u guys one example bellow: http://www.mediavideoconverter.de/pdf-to-epub-converter.html We also have this domain: http://pdftoepub.de/ How can we deal about the duplicate content, and also how can we improve the first domain product page. If I use the canonical and don't index the second domain and make a link to the first domain it will help anyway? or don't make any difference? keyword: pdf to epub , pdf to epub converter What u guys think about this technique ? Good / Bad ? Is there the second domain giving any value to the first domain page? Thanks in advance.
Intermediate & Advanced SEO | | augustos0