Large number of new web pages to launch in bulk or to stretch over longer time?
-
We are going to launch about 60.000 new web pages under one established domain (google pagerank 6), which currently has about 30.000 web pages. So web pages will triple.
New pages contain keyword variations of existing pages with pages targeting specific niches. All pages with unique and useful specific content for visitor. All pages heavily interlinked among each other.
Would you recommend to stretch launch of new pages over some time period, or do you see no problem to launch them all on one day?
In about 3 months we plan to launch another 180.000 new web pages.
Thanks.
-
If you have done this you might make a lot of money.
-
thanks.
understand your doubts.
indeed it was expensive to create and especially to update great part of the content every year.
-
You might surprise me and have high quality content for these pages... but for the volume of pages that you are talking about I think that it would be really hard and really expensive to have content that will survive.
That's about all I can say.
-
Have chosen on purpose a lower search volume example.
I have destination pages with facets of different leisure activities possible at the destination:
golf hotels USA
tennis hotels spain
while the above certainly have search volume, where to draw the line if you have detailled content on facilities of leisure activities at the hotel.
-
"hotels new york table tennis"
"hotels boston table tennis"
Just being honest. These sound like spam to me.
If you have 1/4 million pages of this stuff my money is on your site getting toasted.
-
Excellent. We have lots of proprietary content,
I am getting a bit side-tracked now, but if you have a minute I would really like to hear your opinion, as your comment touches my principal doubt, which I posted here a week ago, but did not get any good response.
Shall I provide facets of category pages for as many facets as I can provide unique content and benefit for visitor?
I plan to launch about 30 facets for each destination page. All unique content. All useful for visitor, but I am not sure if I should limit to less facets. Is 30 facets OK as long as they are unique and provide value? If I should cut out facets based on low search volume, where to make the cut?
To give an example, for a good ranking hotel site, should I create (among 30 other facets) facets like "hotels boston table tennis", "hotels new york table tennis", if I have unique proprietary content for these pages, despite relatively low search volume?
-
New pages are mostly just 2 clicks from my index page.
Here is the way I view 1/4 million pages.
If you have 25 links on your PR6 homepage - each hitting one of 25 category pages, then each category page linking into 100 subcategory pages and each of those linking into 100 individual pages. That's what it takes to get 1/4 million pages on a site with each being three clicks down.
If your homepage is a very strong PR6 then you might have a chance with such a content structure. If it is a weak PR6 then I think that you will need more links into the category pages or deeper.
If all of these links are from internal pages of your own site you might see a bit or rankings decline on your site's historic pages.
Do you think new pages could harm ranking/indexing of my existing destination pages?
YES. If these pages are thin content or have heavy page-to-page duplication it can trigger a Panda problem for your website. This can result in a site-wide ranking reduction.
I know people who have lots of pages built from commonly used geographic databases such as GNIS and their sites have been hit. Probably because they have a common template with different fields of data inserted. Their page get indexed, rank for a while and then they see a huge rankings and traffic drop. Historic pages suffer along with the new pages.
-
EGOL, thanks a lot. Again excellent advice.
Do you think new pages could harm ranking/indexing of my existing destination pages?
Would you launch the first 60.000 pages on one day or rather stretch time period?
New pages are mostly just 2 clicks from my index page.
Also have to clarify that we have have about 30 language versions in same domain, so under 10.000 pages finally per language.
Domain authority is 58 with 358 linking root domains (without any link building).Frankly I doubt we will get in a natural way lots of deeplinks as in the past 95% of our links were going to our index page, but will now consider to plan some active link building after launch.
-
In a span of three months you are going to go from 30,000 pages to 1/4 million pages. If these pages really are unique, genuine content with minimal duplication - not cookie cutter pages - then you have a chance that they will be indexed and stay in the index -- if and only if your website has enough linkjuice.
To get these pages indexed you will need many powerful links connecting deep into the mass of new pages to send spiders in and force them to chew their way out through the unindexed pages. These links must be permanent. If they are not then google will not spider these pages very often and they will be forgotten and drop from the index.
For 1/4 million pages you will need at least a couple hundred links from PR4 or better pages (each without a lot of outbound links) to supply enough spider action to get the new pages indexed, hold them in the index and make them competitive. So, be sure that your plan to enlarge this site will have that.
-
The New Yorker has a famous cartoon with two dogs on a computer that said 'no one knows your a dog on the internet', unfortunately Google would rather everyone knew. What I mean by that is a carefully concocted strategy may not be rewarded with large SEO value initially, as Google prefers the slow and steady approach. That's not to say that you may be contributing unique content that your industry is badly in need of. But ranking Amazon in Google's eyes would be a time consuming effort in the public domain, not one that launches completed and ready, unless of course you are a big brand. But if the content is meant to be interpreted as a complete set then I don't see any harm in launching all at once, a website launch, or campaign would be a good example.
-
Jonatahan, Tommy thanks for the comments.
To clarify. Pages are destination pages for travel related ecommerce site.
Faceted navigation type sub pages for existing destinations, but with lots of unique content for each facet.
My concern was that I did not want to raise any kind of alarms with google where triplication of number of webpages under one domain from one day to another may raise flags for appearing unnatural or manipulative.
-
Hi,
I think it depends on what kind of pages are you launching. Product description pages? Blog articles? If it is product descriptions or similar pages, I would launch all of them at once so that your pages will get crawled earlier and indexed earlier. If it is blog articles, I would strectch them over a period of time since Google loves fresh contents and by stretching the period, you will have 2-3 fresh article posted everyday. SWEET!
-
I think it could depend upon your long-term plan for these pages. If it's all original, useful content as you say, then I can't see any negative effects of launching it all at once. The problem could come more in how you plan on promoting these pages and how many of these pages are going to be important pages within your website. If there are key pages, depending upon the team and resources that you have to promote these pages, you might consider releasing them over time so you don't have a glut of content sitting there without promotion in social media/PR/link building efforts because you don't have enough people-power, time, or money to get the word out about it all.
On the other hand, if your plan is just passive, receiving long-tail search traffic as the search engines work their way through all of that content, then why delay?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 Redirect to Home Page or Sub-Page?
What do you think about 301 redirect of good expired domain to a sub-page instead of the home page? I'm doing this so I don't hurt my brand name. Let me know your thoughts please. Thank you
Intermediate & Advanced SEO | | JuanWork0 -
How to speed up transition towards new 301 redirected landing pages?
Hi SEO's, I have a question about moving local landing pages from many separate pages towards integrating them into a search results page. Currently we have many separate local pages (e.g. www.3dhubs.com/new-york). For both scalability and conversion reasons, we'll integrate our local pages into our search page (e.g. www.3dhubs.com/3d-print/Bangalore--India). **Implementation details: **To mitigate the risk of a sudden organic traffic drop, we're currently running a test on just 18 local pages (Bangalore) = 1 / 18). We applied a 301 redirect from the old URL's to the new URL's 3 weeks ago. Note: We didn't yet update the sitemap for this test (technical reasons) and will only do this once we 301 redirect all local pages. For the 18 test pages I manually told the crawlers to index them in webmaster tools. That should do I suppose. **Results so far: **The old url's of the 18 test cities are still generating > 99% of the traffic while the new pages are already indexed (see: https://www.google.nl/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=site:www.3dhubs.com/3d-print/&start=0). Overall organic traffic on test cities hasn't changed. Questions: 1. Will updating the sitemap for this test have a big impact? Google has already picked up the new URL's so that's not the issue. Furthermore, the 301 redirect on the old pages should tell Google to show the new page instead, right? 2. Is it normal that search impressions will slowly shift from the old page towards the new page? How long should I expect it to take before the new pages are consistently shown over the old pages in the SERPS?
Intermediate & Advanced SEO | | robdraaijer0 -
How to optimize count of interlinking by increasing Interlinking count of chosen landing pages and decreasing for less important pages within the site?
We have taken out our interlinking counts (Only Internal Links and not Outbound Links) through Google WebMaster tool and discovered that the count of interlinking of our most significant pages are less as compared to of less significant pages. Our objective is to reverse the existing behavior by increasing Interlinking count of important pages and reduce the count for less important pages so that maximum link juice could be transferred to right pages thereby increasing SEO traffic.
Intermediate & Advanced SEO | | vivekrathore0 -
Redirecting main www. subdomain to new domain. Can you then create a new subdomain on the old domain?
Hi there, The scenario is this: We have been working on a rebrand and have changed the company name So, we want to redirect www.old-name.com to www.new-name.com However, the parent company is retaining the old brand name for corporate purposes So, in an ideal world, we'd be able to keep www.old-name.com active - but clearly that would sacrifice all of the authority built up over the years, so we do have to redirect the main www. subdomain in it's entirity. However - one suggested solution is to redirect www.old-domain.com to www.new-domain.com... but then create a new corporate subdomain: for example, business.old-domain.com business.old-domain.com will not be competing with the new site on any service/product related terms; it will only need to appear in SERPs for the company name I'd appreciate some thoughts on this, as I've not done this before or found any examples of anyone that has. Is that a massive risk in terms of sending a confusing message to Google? Thanks for your help
Intermediate & Advanced SEO | | edlondon0 -
Requesting New Custom URL for Google+ Local Business Page
This question is about the new custom URLs for Google+ Local Business pages: Has anyone heard any success stories with requesting a custom URL different than the two reserved ones offered by Google via contacting a Google Rep by phone? And what advantages might there be for a local business to go with a very long custom URL such asgoogle.com/+rosenbergAndDalgrenLLPFortLauderdale as opposed to just google.com/+RdLawyers? Does having the city name in the URL offer any <acronym title="Search Engine Optimization">SEO</acronym> benefit? Thanks!
Intermediate & Advanced SEO | | gbkevin0 -
An affiliate website uses datafeeds and around 65.000 products are deleted in the new feeds. What are the best practises to do with the product pages? 404 ALL pages, 301 Redirect to the upper catagory?
Note: All product pages are on INDEX FOLLOW. Right now this is happening with the deleted productpages: 1. When a product is removed from the new datafeed the pages stay online and are showing simliar products for 3 months. The productpages are removed from the categorie pages but not from the sitemap! 2. Pages receiving more than 3 hits after the first 3 months keep on existing and also in the sitemaps. These pages are not shown in the categories. 3. Pages from deleted datafeeds that receive 2 hits or less, are getting a 301 redirect to the upper categorie for again 3 months 4. Afther the last 3 months all 301 redirects are getting a customized 404 page with similar products. Any suggestions of Comments about this structure? 🙂 Issues to think about:
Intermediate & Advanced SEO | | Zanox
- The amount of 404 pages Google is warning about in GWT
- Right now all productpages are indexed
- Use as much value as possible in the right way from all pages
- Usability for the visitor Extra info about the near future: Beceause of the duplicate content issue with datafeeds we are going to put all product pages on NOINDEX, FOLLOW and focus only on category and subcategory pages.0 -
Change of web hosting?
Does change of web hosting have any effects on a websites SEO?and what are the factors that need to be taken care off while changing web hosting company in terms of seo perspective.
Intermediate & Advanced SEO | | HiteshBharucha0 -
How important is the number of indexed pages?
I'm considering making a change to using AJAX filtered navigation on my e-commerce site. If I do this, the user experience will be significantly improved but the number of pages that Google finds on my site will go down significantly (in the 10,000's). It feels to me like our filtered navigation has grown out of control and we spend too much time worrying about the url structure of it - in some ways it's paralyzing us. I'd like to be able to focus on pages that matter (explicit Category and Sub-Category) pages and then just let ajax take care of filtering products below these levels. For customer usability this is smart. From the perspective of manageable code and long term design this also seems very smart -we can't continue to worry so much about filtered navigation. My concern is that losing so many indexed pages will have a large negative effect (however, we will reduce duplicate content and be able provide much better category and sub-category pages). We probably should have thought about this a year ago before Google indexed everything :-). Does anybody have any experience with this or insight on what to do? Thanks, -Jason
Intermediate & Advanced SEO | | cre80