Can I track user journeys from a particular source?
-
We want to track users from a particular campaign to see what they do when they get to the site.
The site generates revenue from clicks out so we want to be able to see whether visitors from a particular source click on multiple deals. i.e. enters from the source and then clicks on 3 different deals that take the user to other sites. Using GA, can I track this by implementing UTM on both the campaign links and outgoing links? Can I see exactly how many deals the average user is clicking on?
As far as I know I can: Track visitors from the campaign Track overall clicks on deals Divide click outs by visitors
But I can't track how many deals the visitors from campaign A clicked on... or can I?
-
My pleasure! Glad I could help.
-
3 cheers for Ryan! Thank you.
-
Hi Ralph. You should be able to accomplish this with Event Tracking in GA. See: http://code.google.com/apis/analytics/docs/tracking/eventTrackerGuide.html
From that page:
"In Event Tracking, each interaction with a tracked web page object is counted, and each interaction is associated with a given user session. In the reports, Total Events are calculated as the total number of interactions with a tracked web page object. On the other hand, where a single user session (or visit) has one or more events, this is calculated as a single Visit w/Event, or Unique Event in the reports.
For example, if one user clicks the same button on a video 5 times, the total number of events associated with the video is 5, and the number of unique events is 1."
Hope that helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Show Unique User Goal Completions in Analytics Instead of Totals
Hello Everyone, Currently within Google Analytics, I have a mostly unfiltered view and several goals setup. One of my goals is tracking the download of an eBook (setup to track visits to the 'success' page of the download). At the moment (as I understand it), that tracks "TOTAL" goal completions. So, if the same user/person downloads the eBook twice, I will see 2 goal completions. What I'm trying to figure out is how to generate a report or view or something that tells me how many "unique" users have downloaded the eBook. Is this possible to do? And, can I do it using past data or do I have to setup a new filter that would only track unique users going forward? Thanks in advance.
Conversion Rate Optimization | | Elite-Rob0 -
Tracking a Deposit Page Through Google Analytics: Which is a better way?
Good day to all, I do have game download website (Works like Google Play and Steam) and currently working on the deposit page which is payable by fund transfer and Paypal. The thing is I do not have a confirmation page that I can use to track all incoming successful and unsuccessful conversions for this deposit page. My question is, which is better to use for this kind of tracking a goal in Google Analytics? Are we going to use a virtual page or and event tracking method? How can I track users that visit the deposit page that weren't able to do a deposit attempt? Thanks for answering this question. Have a good day ahead.
Conversion Rate Optimization | | Francis.Magos0 -
Email Campaign Tracking within Domain & Subdomains
What is the best process to track conversions/visits in Google Analytics when running an email campaign that links to both a sub-domain and then the main domain? To elaborate further, we have an email marketing campaign that directs users to a subdomain (e.g. promos.website.com) within the subdomain we include our products. Once a user clicks on the promos, they are taken to our main website (e.g website.product1.com). What is the best process to track conversions from this email campaign that leads users to the sub-domain first, then to the main site (where the conversions take place)? We have URL tagging in the Email Campaign - but not able to see the true conversions show up in Analytics on the main site. Any ideas would be greatly appreciated. Cheers!
Conversion Rate Optimization | | SEO5Team0 -
Goal Tracking WIth Optimizely
Hi Guys, I am finally delving into the world of conversion rate optimization and split A/B Testing. It's all going well, have crazy egg for heatmapping (which is bringing up some interesting stuff) and I have decided to test some changes. I have setup a variation in optimizely, so i can see what effect the change would have, but i am struggling. I am trying to add the hellobar via crazy egg to a variation (it's just a simple piece of javascript), but when I do I get the following error "Error evaluating variation javascript:
Conversion Rate Optimization | | nezona
SyntaxError: expected expression, got '<' I thought optimizely was supposed to be easy to use!1 😞 Regards Neil0 -
Issue with a particular command of robots.txt! Help needed!
Hi all,I'm facing a strange issue with a website: www.foodmood.itI've written this robots.txt: www.foodmood.it/robots.txt in which I'm using all commands I've tested and used on other websites.The problem is that this website is not indexing correctly, and my fear is that I've written the robots in a wrong way.In this forum I've been taught that this command Disallow: /*? should be substituted with Disallow: /? in order to be sure the crawler is not indexing all the URLs containing a question mark.My question is: do you think this command modified in the above way can cause a problem to my website?I repeat that I've used it on several sites and this is the first time I'm having this kind of problems.Thanks in advance for your help.A.
Conversion Rate Optimization | | OptimizedGroup0 -
How to track full path of website visitors until conversion, not just landing page?
hi, This is my first question in the forums and I'm looking forward to be part of a great SEO community. I was wondering ow to track full path of website visitors until conversion, not just landing page? I've been using Wordpress jetpack site stats for while, which shows great data like keywords used in google, landing page etc. But I would like to have access to the full path for each separate visitors (including their IP address and country is possible) to improve my website and conversions. Example: step 1: Visitor X types "seo" on Google step 2: visitor lands on my homepage step 3: visitor visits to order page and buys Is there such tool available as a Wordpress plugin? Or do I have to use Google analytics for this? thank you for your help, Marc
Conversion Rate Optimization | | marcandre0 -
Google Analytics e-commerce tracking on multiple pages
Hi, I work in the airline industry and we are trying to implement Google analytics on our site. We are at the stage of getting e-commerce tracking setup. The problem we face is that we have multiple receipt pages (booking confirmation pages in our case) instead of just one as most carts would have. These are completely independent of each other. My question is can I use the same e-commerce tracking code on each page or do I need to setup multiple trackers. I reviewed the documentation here: https://developers.google.com/analytics/devguides/collection/analyticsjs/ecommerce#multitracker however I'm unsure if multiple trackers are needed when using it on multiple pages or is this just for multiple trackers on the same booking confirmation page. any help on this would be greatly appreciated
Conversion Rate Optimization | | aerlingus0 -
How can I Monetize My Site with The Type of Traffic it Receives?
I was just in here yesterday asking a question, so I appreciate everyone's patience with this newbie! This is a totally different site that I have a question about so here goes: I have a site that has started to receive large amounts of traffic from an image search. My intention was to use Amazon for products based on my website theme. I haven't been getting traffic from my intended keywords. Now I rank #2 for an image search, loads of traffic! GREAT! But what next? These ppl. aren't looking to buy stuff, they just want the image. Fine, it is a public domain image. I thought of adding some more informational articles and using adsense to bring in some cash. Any opinions on the best way to go with this site? I only have 3 articles up so it could go in any direction from here. Thanks!!!
Conversion Rate Optimization | | iheartkelby0