Meta description and Meta Keywords
-
Hi,
We are new to SEO and have some meta Q's
Should Meta descriptions and meta keywords be different on every page?
Is it bad to have the same meta data repeated on the site?
If it has to be different does it have to be totally different per page of just slightly different?
Should the description contain keywords is there an advantage to that?
Thanks
Andrew
-
Hi few last quick question.
Are "Meta Keywords" and "Meta Keyword Tags" the same thing?
I am going through each page and adding
- Meta Title Tags (Unique and 70 chars or less)
- Meta Descriptions (Not unique same on every page)
Is this correct and all I need? And how long should the Meta Description be, is there a limit?
Sorry I know this is basic stuff but I want to get the basics 100% correct or else we are doomed from the start!
Thanks
Andrew
-
anytime man
hit me up anytime. good luck
-
Thank you both for your prompt responses, both very informative and interesting. Thanks!
-
Both meta title and description should be unique and also not too short or too long or Google will replace it with whatever they feel is more relevant.
The meta title is VERY important to SEO and keywords need to be well researched and crafted.
The meta description does not effect rankings, and should be written from a marketing perspective for best CTR. That might mean having one instance of the keyword in the sentence to make it appear more relevant (that is what I usually do) but it doesn't help with SEO.
The meta keywords can hurt you if you stuff it, but if you populate it with a couple of phrases, and don't repeat any you should be fine. I just wouldn't waste too much time on the keywords tag because Google ignores it.
-
Should Meta descriptions and meta keywords be different on every page?
Meta description tags should be as unique per page as possible.
Is it bad to have the same meta data repeated on the site?
Yes
If it has to be different does it have to be totally different per page of just slightly different?
Slightly different at a minimum. Common examples might be a service that is done in multiple locations and you tweak the description to highlight the different location, but the service itself is the same.
Should the description contain keywords is there an advantage to that?
Absolutely, just don't stuff words in a way that is, well, disgusting. Remember that "meta description" may be used as the summary of the page in your search result for the given page.
Don't use meta keywords tag.
1) Search engines don't really pay attention and 2) your announcing to your competitors the keywords you are trying to opitimize for.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Pages Fighting Over Keywords
Hi Guys, Just after some general advice. Since manipulation of keywords through links is no longer a feasible way of ranking these days, I was wondering how people got round the issue of pages bouncing for the same keyword or Google deciding that a blog post is a better signal rather than your service page. For instance if you are doing local and national search, how do you stop the local keywords ranking for national pages, without diluting the local signals. I have some ideas:- stronger internal linking to the page review content But obviously redirects or canonical won't be a good solution as I still want these pages to exist in their own right. Regards Neil
Technical SEO | | nezona0 -
I have one keyword which disappeared
My site currently ranks for over 2000 of which 92 are in the number 1 position. Im very active with this site. My Main keyword is a two word keyword ,I have never been below the position #30. Has always been at best 3rd and fourth page. I rank primarily for mostly 3 part keywords and 4 part keywords. However , I noticed about a month ago,The main keyword no longer showing up on serp tools .Moz included. At first i was getting wierd results using keyword tool .Not moz serp tool. I would get different result every time i checked it. When i tried to verify these results ,Only to find my site not at the projected page and rank. After more than a month now this particular keyword is no where in site. Im still getting traffic fom all the other keywords but im a bit confused over this. I thought my main keyword was about to be on the bottom of the 2nd page but instead seems to be completely gone.
Technical SEO | | Yellow20000 -
Top domain(s) not at all showing up for branded keywords
Hey guys! Hope you're all doing well. I need your smart brains for a problem the company I work for is currently facing in the realm of SEO. They wanted to hire someone to find the problem, but I thought I would reach out to you guys, first, to at least try and narrow down the long list of things we could look at/investigate. I put the info (briefly) on 3 slides, and would really appreciate any and all insights you can offer me: https://docs.google.com/presentation/d/12d0YH7BNdCIpJ86d95uBOtOWphWQ3NB1kwDYeOzIt-U/edit#slide=id.g19145c9fa5_0_0 Thank you in advance!
Technical SEO | | michelledemaree0 -
Fluctuation in Ranking for the keywords
We were ranking well for most of the keywords.These keywords were at first page i.e mostly @ 1st and 2nd position in Google.But we have put the following tag ie no index tag for our pages by mistake and after that the ranking fluctuated & fell down in Google search results as our pages were out of index in Google .We have removed the noindex tag after encountering the problem.Now I can see my pages are cached & indexed in Google after submitting to index in Google webmaster tool.Can I regain my ranking for the keywords and within how many days I would regain my previous ranking?
Technical SEO | | vivekrathore0 -
Google is not respecting the meta title
We're experiencing a peculiar situation with Google not respecting our meta <title>.</p> <p>As you can see in the first image (search result), the title <a href="http://open.iebschool.com/profesores/startups/">for the page</a> is a part of the content. This is relatevely normal for the description, but we never heard of Google doing this before.</p> <p>In the code, the <title> and meta description are correctly implemented.</p> <blockquote style="background-color: #f7f7f7; padding-top: 5px; margin-left: 0px; padding-left: 2px; padding-bottom: 5px; white-space: nowrap; overflow-y: auto; font-family: monospace; background-position: initial initial; background-repeat: initial initial;"> <p><meta name="description" content="Profesores, tutores, autores y docentes 2.0 de Open IEBS. Conoce su Biografía, experiencia, reputación, conexiones sociales y las valoraciones de alumnos."/><br /><title>Conoce los profesores, tutores, autores y docentes de Open IEBS.</title> In a further research, we discovered that the title which is using is an in anwith the following code (cleaned and simplified for the question): <hgroup> Pilar Soro
Technical SEO | | ofuente
0 Seguidor
Para poder seguir al Profesor, debes de registrarte aquí. Profesora y experta en redes sociales. Formadora de docentes, [...]
</hgroup> Note: we're correcting the code since this is quite messy, but it's the one we have now The point is that google has considered that this particular is more important than the title itself. This would make sense if we were looking for that name, but the search was simply "site:domain.com". Two things for which this is even more strange are the following: while all the /profesor/%category%/ has the same code, this only happens in some search results and not in all of them; why is it appearing in some pages, but respecting my title in others? the previous code is not the only one in the page, there are about 10 others and some are placed before and some are placed after; so, why this one and not the first or the last? What is more strange is why this article in particular and not any other of the 10 on the page since some of them are placed before and some of them are placed after. Provided this situation, we would like to know: is this a common situation? Is it happening to more people? why is it happening? Is it somehow related to , <hgroup>and ? why that piece of code and not any other article? and why is it only happening in some pages? more important, can it be corrected or can we take advantage of it somehow? Thank you in advance. Any light you can shed on this will be well received! AJ2CUSe.png?1?8232 </hgroup>0 -
Excessive use of KeyWord?
Hey I have an Immigration website in South Africa
Technical SEO | | NikitaG
MigrationLawyers.co.za and the website used to be divided in to two categories:
1st part - South African Immigration
2nd part - United Kingdom Immigration Because of that we made all the pages include the word "South Africa" in the titles. eg.
...ers.co.za/work-permit-south-africa
...ers.co.za/spousal-visa-south-africa
...ers.co.za/retirement-permit-south-africa
...ers.co.za/permanent-residence-south-africa I'm sure you get the idea.
we since, removed the UK part of the website and now are left only with the SA part. Now my question is: Is it bad? will google see this as spammy, as I'm targeting "South Africa" in almost every link of the website. Should I stick to the structure for new pages, or try to avoid any more use of "South Africa". Perhaps I can change something as it currently stands? Kind Regards
Nikita0 -
Beating a keyword Domain
Has anyone here managed to beat a keyword/exact match domain to top spot? I am currently second and wondering if it is worth the time and effort to knock it off the top spot. How hard is it to get these very annoyingly favoured domains off 1st? Any help and advice much appreciated.
Technical SEO | | pauledwards0 -
Ecommerce SEO with 130 keywords
Hello everyone, My name is Davys and I'm what you call a newbie...so the question may sound stupid....But where we go. In this campaign I will be targeting around 130 to 150 keywords to my store. So here is the technical question. What is the right way of indexing 150 keywords? Should I attempt to have all 150 going to www.mysite.com or should I break it down into smaller pages if I can put it that way. Like www.mysite.com/pages/bikiniwax for example. Even if I break it down, what is the right amount of keywords that I should SEO per page? Or do 150 pages? Please helppppppppppppppppppppp.... 🙂 Thanks a lot for your help.
Technical SEO | | Davys0