Latent semantic Indexing - Does this help rankings/relevance?
-
Hi,
Does semantically related words to the target term on a page help with rankings/relevance?
If your after the term 'PC Screen' and you use the term 'PC Monitor' will go make the connection and also reward you because of the relevance?
Anyone do this and have you seen any positives?
I've just started to try this out lately and have been combining it with Wordle.net to give me an indication of where the content piece is heading and how aggressive the content leans towards certain words (makes things a little more interesting then calculating densities).
-
Nice cheers Irving,
I can see how LSI could open the doors to other variations showing up in the SE's.
Do you think a search engine such as Google makes the connection between terms such as 'PC Screen' and 'PC monitor' and do you think this is a factor in rankings?
For example, if a page was targeting the term 'PC Screen' but the page included the word 'Montior' a few times do you think that word would benefit the term 'PC Screen' in relevance/rankings.
Thanks for your time, it's something im trying understand more.
-
Absolutely. All content should have synonyms and singular/plural and reversed order variations of the keyword phrase if possible, not just for LSI but also for better optimization for long tail and alternative keywords.
"PC monitor" might even be a secondary keyword. It shows Google that your page really is about PC Screens and not just some BS SEO article written with "PC screen" thrown in a bunch of times.
-
You should always do the onsite technical towards a hierarchy of targeted keywords but yes relevance does matter. Not only onsite but I have seen impact of anchor text relevance from external sites linking to my sites.
Google is all about quality. Also which user experience would you prefer, one where the content is relevant or is keyword stuffed?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Impact of keyword/keyphrases density on header/footer
Hi, It might be a stupid question but I prefer to clear things out if it's not a problem: Today I've seen a website where visitors are prompted no less than 5 times per page to "call [their] consultants".
On-Page Optimization | | GhillC
This appears twice on the header, once on the side bar (mouse over pop up), once in the body of most of the pages and once in the footer. So obviously, besides the body of the pages, it appears at least 4 times on every single pages as it's part of the website template. In the past, I never really wondered re the menu, the footer etc as it's usually not hammering the same stuff repeatedly everywhere. Anyway, I then had a look at their blog and, given the average length of their articles, the keyword density around these prompts is about 0.5% to 0.8% for each page. This is huge! So basically my question is as follow: is Google's algorithm smart enough to understand what this is and make abstraction of this "content" to focus on the body of the pages (probably simply focusing on the tags)? Or does it send wrong signals and confuse search engine more than anything else? Reading stuff such as this, I wonder how does it work when this is not navigational or links elements. Thanks,
G Note: I’m purposely not speaking about the UX which is obviously impacted by such a hammering process.0 -
Unexpected ranking
We recently built a page for a client which consisted of a one paragraph of about 30-40 words, We weren't expecting this to rank, but it has ranked at #3 on UK Google. So, we are now trying to work out the likely reason for this, as pages which we have optimised do not rank this well. We realise there are a number of factors which influence ranking, but on this particular page we have a news module at the bottom of the page containing 8 short intros to other related content. Could it be that search engines are ranking for the main content shown by the menu link and the 8 short intros associated with that main content? Hope that makes sense. Thanks Ian
On-Page Optimization | | Substance-create0 -
Traffic Down - May Need Outside Help
Hi Moz Community - Our website (www.motivators.com) experienced a small traffic drop in mid-March. This was followed by a steady decline in traffic through May, June and July. Please note that a site redesign went live on April 4th. Starting in mid-July, we began implementing aggressive site improvements (mostly based upon site speed), but our traffic is still down. Can anyone recommend a service or company that can look at our site and determine the root cause / more strategies for improvement? Thanks for your suggestions!
On-Page Optimization | | Motivators0 -
Indexed iframed content behind login
Hi, I have a question regarding iframed content. I would like to get my non cms content which is served via an iframe solution (from the same domain) behind a anonymous or personal login indexed by search engines. How can we make this work? I've looked at the following solutions: http://googlewebmastercentral.blogspot.nl/2008/10/first-click-free-for-web-search.htmlhttp://productforums.google.com/forum/#!topic/webmasters/l9n8oGLQRkUBut I would like the content to be crawlable deeper than the just one page (if this is possible using the iframe solution).We could also setup different new pages in our CMS with the same content...Any suggestions?Thanks!Arnout
On-Page Optimization | | hellemans0 -
Prevent Indexing of URLs Based on Tags
I started my website as a blog over at Posterous, but decided to turn it into a full scale business website with a self-hosted WordPress theme. Shortly after transitioning from Posterous to WordPress, I noticed that Google was indexing not only my old blog posts, but the URLs of my blog posts based on the tags they have. Is there any reason why this is a problem? I'm sure it shouldn't qualify as duplicate content, but for some reason it just feels a bit sloppy to me to have all of these pages indexed...Is this a non-issue? Should I just be more discriminating with my use of 'tags' if it bothers me? JiGLH.png
On-Page Optimization | | williammarlow0 -
Different Rankings In Google Mobile
Does Google mobile have different signals? For some reason I seem to rank better with certain pages on the mobile site?
On-Page Optimization | | TP_Marketing0 -
Multiple silos/products/landing pages. How to design the root page for conversion?
Hi everyone, First post. Tried a few awkward searches on the topic but I must be using bad keywords. I'm re-designing a site that has multiple products and matching multiple audiences. This means we have multiple sillos for multiple groups of keywords with the supporting pages for each silo landing page. Currently I'm working on updating the look and text of those landing pages for each silo to increase conversion. This leaves me with the root web page. We get quite a lot of search traffic from people searching our brand name - so this results in clicks straight through to our root domain. There are no product specific landing pages because it could be any one of the 3-5 different personas we have hitting the site from that source. Does anyone have any good examples of where a site has had multiple products and needed to segregate their audience on a root top page? I'd like to see some examples and hear peoples thoughts. At the moment I'm thinking I need to fill that page up with trust factors as to why people should use us as a company, along with navigational elements in relation to each and every product so they can click through to the proper landing page. The main way I can see on executing that is to have a rotating banner with the same tag line "this is what we do" but be alternating between banners relating to each product.. with their own click through button to go to the respective landing page. Thoughts anyone? Example of sites doing this well?
On-Page Optimization | | specific0