Working with Open Site Explorer
-
Hi everyone,
I'm new to keyword analysis, and am in the process of consuming a lot of SEOmoz articles and resources on the subject.
I wanted to see if I'm correct in my analysis of two compared sites, and hope you can shed some light on the matter.
I've been to the Google Keyword Tool and looked for my informational keywords for the project I'm working on, since the user intent is all about information.
A not-so-great keyword phrase I've found with 12,100 local monthly searches is:
"programa de inglês" (english programme)
I'm just using this as a quick example.
I have performed a Google search query for the above phrase from google.com.br (Brazil), and I'm comparing the #2 and #4 results from the 1st page of the SERPs which are: #2) www.programa-ingles.net and #4) http://www.baixaki.com.br/categorias/educacao-e-diversao.htm.
What's confusing me is that in Open Site Explorer, the #4 result gets a much higher page authority compared to the #2 result, and beats #2 on every category except for internal–external link ratio and all the social categories.
Here's an image attached of the comparison.
Is it the fact that the external links of #2 account for 100% of the links pointing to it, or that the #2 position beats (rather pitifully) #5 on social sharing, or is it something that I've not stumbled across yet?
Thanks in advance for helping out a n00b.
-
Thanks a lot for this, Robert. It really helps.
-
Hello and Welcome Clement,
If you could be so kind as to give us a screen shot of the SERP showing the above result, that would be beneficial in a situation like this. The reason being, that it provides additional info as to how you are performing the search and, often a good screen shot will allow us to see the query parameters in the query string.
But, I am fairly sure the reason you are seeing the result you are is due to you having searched this term many times and likely have clicked on the programa-ingles.net. remember, the search engines are trying to learn what you like and placing cookies to "assist" your search. Those cookies make your analysis to be flawed.Notice that programa-ingles.net does not show in my search (it is not in top 30).
When I do the search, having never searched on that term on Google.com.br, I get the screen shot labeled: _broad search, programa de ingles. _Note on my result, Baixaki is the first organic result. Now to prove the point, I am giving you a second screen shot of the same search where I then put a comma (,) and added the exact domain name: programa-ingles.net. Given I am also adding the domain, surely it will beat Baixaki... but it doesn't because even with the domain, Baixaki is too strong and likely clicked on a ton. Baixaki is second and programa-ingles.net is fifth.
One way you can try to achieve this result is to use an incognito browser (Chrome) and you will likely get the result I am. Another is to add &pws=0 to the query string.
Here, from Dr. Pete is an excellent post on using depersonalization
That should help you a whole lot.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moz can't see my link from an external site
Hi, I'm hoping someone can shed some light on this. I've had a followed link created from http://www.dubaisharks.com/ pointing to my website - http://www.yallarugby.com but in the reports it doesn't show that there is a link coming fro this website. The link has been active for a few months now, but still no record of it. Any ideas?
Moz Pro | | SeoSheikh0 -
Open site explorer, why are my social media metrics incorrect?
In open site explorer the Facebook and twitter stats are very low in correlation to what we think it should be. Twitter - 129 Total tweets and retweets of this URL since March 2010, including tweets of the URL with unique parameters added. We tweet our URL and people retweet our url several times a day, why is this figure so low? Facebook - 268 shares, 133 likes. Our Facebook page has 16,767 likes · 1,373 talking about this. Surely this figure should be higher? Could it be that its not linked to our site properly some how? im unsure, can any one shed any light on this please?
Moz Pro | | Alexogilvie0 -
Open Site Explorer backlink results different that MajesticSEO... why?
When checking the number of external links linking to a site, Open Site Explorer and MajesticSEO give completely different results. In one case Open Site Explorer is saying the website has: "49 Total Links" and MajesticSEO is saying the website has: "6,143 External Backlinks (in the last 5 years)" and "497 External Backlinks (in the last 90 days)" Does anyone know why this is?
Moz Pro | | conor10050 -
What works when common ranking factors fail?
I have seen in few instances where the ranking factors doesn't seem to work for competitive keywords. The websites which don't have more than one or two links rank much higher in search results. Any clue what SEOs should do in that scenario?
Moz Pro | | PreetSibia0 -
I have corrected the Problems in Crawl Diagnostics. When would it refresh/ re-crawl my site ?
I have corrected most of the problems shown in crawl diagnostics and changed the meta desc. , titles etc. When will SEOMOZ recrawl those pages and show that Its correct now ?
Moz Pro | | VarunBansal0 -
Open Site Explorer: Facebook Likes Accuracy
I show in open site explorer that I have 8 Facebook likes for my domain but I actually have 1500+ Facebook likes. Am I missing something?
Moz Pro | | fibers1 -
If my keywords aren't driving any traffic to my site, why am I still ranking for them?
In several of our campaigns we have watched our keywords steadily climb the rankings without ever registering so much as a blip in the traffic data column. If these keywords aren't driving any traffic to our site, how are we still ranking for them?
Moz Pro | | MackenzieFogelson0 -
Site not showing data in Open Site Explorer
I have run open site explorer for a couple of sites but I am getting the "no data available for this URL" message. I have read the reasons listed on the error message but none of these apply to the particular sites I am looking for data from. Any thoughts as to why this might be? Thanks, Kwan
Moz Pro | | SocialKwan0