Optimal ratio of different categories of link
-
Hello, I know this probably depends on market sector, etc., but are there broad guidelines on the optimal ratio of different types of links - blogs, directory links, citations, etc.
I'm working for a tourism business and see nearly all of their links are from directories - both generic and tourism specific. I'm thinking about re-balancing that with guest blogs, PR work, etc.
-
I'm happy that helped you Luke
-
Thanks for the good advice there mememax!
-
Hi Luke, if you're looking for a 10%-30%-XX% ratio of links I think you won't ever find nothing regarding this.
Even if you'll find that I recommend you to not follow that guide just because: only google knows how much weight they give to each link and also because google can change their algo on a weekly or daily basis, but your seo strategy should be long term based.
So in that sense I strongly recommnend to be just natural. If your site is good you probably see it in blogs, directories, other sites, and also on comments, forums etc etc. Everything is good if it's balanced and natural. Try to avoid any kind of pattern and let things flow up trying to avoid huge unnatural increases.
Also you may consider seeing how your best competitors are doing and try to follow their same strategy.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Having problem with multiple ccTLD sites, SERP showing different sites on different region
Hi everyone, We have more than 20 websites for different region and all the sites have their specific ccTLD. The thing is we are having conflict in SERP for our English sites and almost all the English sites have the same content I would say 70% of the content is duplicating. Despite having a proper hreflang, I see co.uk results in (Google US) and not only .co.uk but also other sites are showing up (xyz.in, xyz.ie, xyz.com.au)The tags I'm using are below, if the site is for the US I'm using canonical and hreflang tag :https://www.xyz.us/" />https://www.xyz.us/" hreflang="en-us" />and for the UK siteshttps://www.xyz.co.uk/" />https://www.xyz.co.uk/" hreflang="en-gb" />I know we have ccTLD so we don't have to use hreflang but since we have duplicate content so just to be safe we added hreflang and what I have heard/read that there is no harm if you have hreflang (of course If implemented properly).Am I doing something wrong here? Or is it conflicting due to canonicals for the same content on different regions and we are confusing Google so (Google showing the most authoritative and relevant results)Really need help with this.Thanks,
Intermediate & Advanced SEO | | shahryar890 -
Poor internal linking?
Hi guys, Have a large e-commerce site 10,000 pages as a client and they are currently not getting much organic traffic to their level 3 sub-category pages, the URLs are like: https://www.domain.com.au/category/s...-category-type These pages have been on-page optimised, category content added, yet hardly any traffic. However the site level 1, level 2 pages do quite well. So this suggests this might be an internal linking issue? The site is definitely not penalized and as enough authority for these level 3 pages to rank. Any ideas would be very much appreciated! Cheers.
Intermediate & Advanced SEO | | bridhard80 -
Site-wide links with optimized anchor words?
Hi Moz community, I work at a web design company. I found my competitors have a lot of site-wide backlinks from their clients with optimized anchor text "affordable web design by XXX". Some of the clients' website are not even relevant to web design or design industry. I am sure those are dofollow links. Although I heard a lot of sayings that site-wide backlinks look unnatural and spammy, why the top ranking guys are still using this way to acquire backlinks? Does Google really actually say no to this? Thanks for any help and explanation. Best, Raymond
Intermediate & Advanced SEO | | Raymondlee0 -
Why is Google Ranking the Umbrella Category Page when Searching for Sub-Categories Within that Umbrella Category?
I have an e-commerce client who sells shoes. There is a main page for "Kids" shoes, and then right under it on the top-navigation bar there is a link to "Boys Shoes" and "Girls Shoes." All 3 of these links are on the same level - 1 click off the home page. (And linked to from every page on the website via the top nav bar). All 3 are perfectly optimized for their targeted term. However, when you search for "boys shoes" or "girls shoes" + the brand, the "Kids" page is the one that shows up in the #1 position. There are sitelinks beneath the listing pointing to "Girls" and "Boys." All the other results in Google are resellers of the "brand + girls" or "brand + boys" shoes. So our listing is the only one that's "brand + kids shoes." Our "boys" shoes page and "girls" shoes page don't even rank on the 1st page for "brand + boys shoes" or "brand + girls shoes." The only real difference is that "kids shoes" contains both girls and boys shoes on the page, and then "boys" obviously contains boys' shoes only, "girls" contains girls' shoes only. So in that sense there is more content on the "kids" page. So my question is - WHY is the kids page outranking the boys/girls page? How can we make the boys/girls pages be the ones that show up when people specifically search for boys/girls shoes?
Intermediate & Advanced SEO | | FPD_NYC0 -
Same page Anchor Links vs Internal Link (Cannibalisation)
Hey Mozzers, I have a very long article page that supports several of my sub-category pages. It has sub-headings that link out to the relevant pages. However the article is very long and to make it easier to find the relevant section I was debating adding inpage anchor links in a bullet list at the top of the page for quick navigation. PAGE TITLE Keyword 1 Keyword 2 etc <a name="'Keyword1"></a> Keyword 1 Content
Intermediate & Advanced SEO | | ATP
<a name="'Keyword2"></a> Keyword 2 Content Because of the way my predecessor wrote this article, its section headings are the same as the sub-categories they link out to and boost (not ideal but an issue I will address later). What I wondered is if having the inpage achor would confuse the SERPS because they would be linking with the same keyword. My worry is that by increasing userbility of the article by doing this I also confuse them SERPS First I tell them that this section on my page talk about keyword 1. Then from in that article i tell them that a different page entirely is about the same keyword. Would linking like this confuse SERPS or are inpage anchor links looked upon and dealt with differently?0 -
E-commerce category page optimization - filters vs. categories
Hi, We currently have a site where there are several subcategories for every main category. So this means that visitors will have to click through 3-4 subcategories before reaching products that they could have easily found if the site would be using filters on category pages. My question is - if a subcategory page with 4 products is currently a category page (optimized heading, description) and I'd want this category to be available through filters, how do I still keep it optimized for search engines? So under a category "Cleaners", we have all cleaning products. There are 8 "Cable cleaners" under this category. This is currently a subcategory, but I'd just solve this with a filter in the "Cleaners" screen. Not sure what's right from an SEO standpoint here.
Intermediate & Advanced SEO | | JaanMSonberg0 -
Different Hosting Accounts for Linking?
I have several different sites which link to each other (for valid reasons...sister companies etc). Would it be better if these were hosted from different web hosting firms? And if they are hosted by the same hosting company would it be better if they had different accounts and different IP addresses? Not sure I understand C blocks etc. Any tutorial on here about that? I wouls assume it would look better to Google if the links were not from the same IP address. Thanks.
Intermediate & Advanced SEO | | Ebtec0 -
What is your onsite linking strategy?
So there are a few different routes to take when you're SEOing your site. My quest is to determine which is the best way to approach this. Let's use a real life example of a product. It's project management software, online collaboration software, employee scheduling tool, business process streamlining tool, client management tool and task/to do manager. It works for virtually any industry. I've created my keyword document and it's HUGE. I've created my wireframe with related keyphrases in buckets. Each one of the example keyphrases listed above have slight variations then a whole list of long tails. I have a few options as I see it: Create site sections within the main site that focus on each (This can make the site look slightly sloppy and categories would have to be masked so it doesn't appear spammy) Create a page in the blog relevant to each keyphrase and link all subsequent blog posts within that keyphrase family directly to that blog post (This seems like my best option) and have cta's or conversion mechanisms on this page Link all keyphrases to the home page (Seems like a terrible idea) Not sure if I answered my own question here, but I'd love to hear what everyone else thinks. What are your thoughts?
Intermediate & Advanced SEO | | cmdsonline0