Starting a Blog. New Domain vs integrated in a shop domain?
-
Hi everybody,
We are going to start a blog for posting about topics related to our online shop and its products.
Our question is... what is better in terms of SEO.... Creating it in a new domain and linking to our online store when neccessary, or integrating it in our actual online shop and take advantage of our visitors?
Thank you very much in advance!
Best Regards
-
Thank you very much.
Yes, the first we have on mind is the user experience.
So I think the best is integrate it within our actual domain an design. That was our first option, but we didn´t know if that could be better or worse in SEO terms...
Thanks again to both!
Best Regards!
-
Instead of the question being "what is better in terms of SEO?" the first question should really be "what it better for the users/readers/potential customers?", IMO.
If the blog is in fact going to be all about your online shop and its products, then it definitely seems the readers would find it makes much more sense for it to be integrated within the online shop site. That means it can be easily and sensibly integrated into the site's navigation (to better move readers to conversion pages when appropriate), share the rest of the site's look & feel to engender trust and identification, maintain a unified domain name so visitors can clearly understand how they're related, etc.
Fortunately, in addition, that arrangement also happens to be much better for SEO, as the two aspects of the site can work together to help each other's authority and ranking signals.
Risking a confusing user experience in the name of "better" SEO is pretty well always going to cause problems, especially as search engines algorithms continue to evolve to devalue such situations.
Paul
-
My retail site has a blog on the same domain.
I write how to use products, how to select them, how to maintain them. Those pages link to the relevant product pages and the product pages link to relevant blog pages.
The blog pulls traffic from the SERPs and some of that traffic goes to the product page and buys something.
I value the blog posts based upon the number of conversions that they produce. When I see something that works I make similar posts.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Another website copying our blog content but credit us. Still bad?
Hi Moz community, A few businesses that we work with are asking if they can leverage our content such as blogs by basically copying it and post it on their site. They will give us credit for the content though. My concern is that going to cause duplicate content issue and hurt us with our SEO? We'd like to provide it to them in a way that would benefit us or at least doesn't hurt us. I can think of a few possible options... 1. Have them only copy part of the content and link back to our site with a link "Read the original article" or something similar 2. Have them implement rel=canonical back to our site 3. Have them just copy the whole thing (because it doesn't really hurt us?). In that case, do we have them link back to us or no? Is there anything I missed? What's the best option for us? Thank you for the help in advance!
Content Development | | aphoontrakul1 -
Should corporate blog sit outside a corporate website?
Hi guys (& gals) We are in the midst of revamping our own agency website and i used to have blog site that talks about agency's thoughts and elaboration on process etc. I personally feel it could be better to consolidate these content into my agency's url since it will create better relevances and thus improve my DA. Appreciate if i have some feedback if my thoughts are on the right track with the community? J
Content Development | | kookabara0 -
Should I move my blog to my other domain ?
i have 2 ecommerce sites with 2 separate blogs, I m planning to redirect-301 one of the sites to the other. I want to move the blog content from the older site to the other site. Can just copy the content to the new site and combine with the existing blog content.? I would appreciate any suggestions on this topic. thank you nick
Content Development | | orion680 -
If you were guest blogging would you prefer a link or revenue share
I am looking at ideas at the moment, we have been getting a large number of guest bloggers wanting to write for our site but i have to say we are turning down around 90% of the articles as they are low quality. So i am just wondering, to attract high quality articles, should we carry on offering a link in the articles or offer them revenue share by asking for their google adsense code and putting it somewhere on the page. If we did offer this, how would we impliment this, we work on a joomla website and have read about rev share but not sure how we do this correctly. Would like to know people's thoughts on this
Content Development | | ClaireH-1848861 -
How much do you pay for a 300+ word blog article?
I am considering outsourcing some of the blog writing and would like to get some idea of what is a reasonable amount to pay someone for writing say a 300-350 word article? Also any recommendations on where to find good writers? Thanks!
Content Development | | Clicksjim0 -
What is the best way to bring a blog into my SEO strategy
We have a blog set up with Blogger and generate some great content on it. What is the best way to optimise the blog from an SEO standpoint? In particular the domain name, it is currently .blogspot.com address, is there a better way to work with that? Obviously the blog is branded with our company logo and name etc but is about the book industry. I'm basically concerned about linking people to our blog and not the website and so not getting much benefit?
Content Development | | Benj250 -
Tagging Your Blog Posts - Useful?
Has anyone demonstrated measurable value from routinely tagging your posts? I am of the mindset that what is good for a user/reader is good for SEO and therefore the posts should be tagged. I wanted to see if anyone else had specific experience to the positive or negative.
Content Development | | SWKurt0 -
Blogging for an ecommerce site
Hi There, Where would you install the blog? mydomain.com/blog/ blog.mydomain.com mydomainblog.com regards
Content Development | | Jvalops0