Wordpress Blog Providing SEO to Main Site
-
Hi,
I recently started a very much "learn on the job" SEO position, transitioning from a copywriting background.
We currently have a wordpress blog up and running (and producing some decent quality content too I hope!) at example.com/blog/ and a sign up page located at example.com (sorry, can't put the address right now) for a site that is being custom built as it's got some nifty software linking to back end systems.
My question is whether the content on the blog will bring SEO benefits to the main domain or whether it'll just be for the blog itself? If the latter, should we navigate the blog onto the a separate page of the main site?
Thanks so much! I'm learning as much as I can as quickly as I can, but somethings still get me in a little bit of a tizzy.
-
Thank you so much, you're an absolute star!
I know this probably seemed a very obvious question, I just wanted to make sure I had it straight in my head before going down a path.
-
Hi Phillip,
Well the short answer is sure the blog can bring benefits to the main site. It opens a number of avenues that your main site might not be able to easily address in terms of content, so more in depth discussions about XXX and posts about related topics that might not fit easily into the content of your main site.
It also can open up networking/community type opportunities with other related blogs (for example) which can result in positive social mentions and/or links, and those links into the blog will help with boosting the overall domain rank of the whole site.
And of course you can use it to target various key phrases etc that might be difficult to get into the main site and then link back to relevant pages in the main site which complement what you are discussing in the blog.
So, yes definitely can benefit the whole domain in a number of ways and having it at /blog/ is a very common practice that should work just fine!
Hope that helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why is my financial services site being flagged as gambling
Watchguard and Websense/Forecepoint are flagging my financial services site gambling...how can I prevent that from happening. https://fwag.com/
Web Design | | AdsposureDev0 -
Does having too many wordpress portfolio pages with little content hurt a site's SEO?
I have a site that is for a service company, not image based like a photographer or artist. We utilize the Portfolio feature to create a gallery of floor coating finishes (images of all the flooring finish options available) but this solution has created /portfolio/file-name pages for each image. These pages have no other content besides the image. I've run SEMrush audits on this site which shows a high percentage of pages with low text/code ratio and duplicate content (a lot of the finishes have very similar names). This site has been extremely slow to improve any visibility online (more than 9 months) and I'm wondering if this is a factor by possibly having a negative effect on our site. We initially chose the portfolio option because it was the best-looking solution for our users but we can certainly change it to another format if that is better. Thanks!
Web Design | | WillGMG0 -
Is it against google guidelines to use third party review sites as well as have reviews on my site marked up with schema?
So, i look after a site for my family business. We have teamed up with the third party site TrustPilot because we like the way it enables us to send out reviews to our customers directly from our system. It's been going great and some of the reviews have been brilliant. I have used a couple of these reviews on our site and marked them up with: REVIEW CONTENT We work in the service industry and so one of the problems we have found is that getting our customers to actually go online and leave a review. They normally just leave their comments on a job sheet that the workers have signed when they leave. So I have created a page on our site where we post some of the reviews the guys receive too. I have used the following: REVIEW TITLE REVIEW Written by: CUSTOMER NAME Type of Service:House Removal Date published: DATE PUBLISHED 10 / 10 stars I was just wondering I was told that this could be against googles guidelines and as i've seen a bit of a drop in our rankings in the last week or so i'm a little concerned. Is this getting me penalised? Should I not use my reviews referencing the ones on trust pilot and should i not have my own reviews page with rich snippets?
Web Design | | BearPaw881 -
How Can I Make My Site iPhone Friendly?
I have been looking into making my website for iphone friendly as my analytics are not great for the iphone and I know when I try to navigate around it on an iphone it can be tough. I was told that if I make changes to the layout that it would affect my layout across everything, which I did not want to do. So I have two questions: Is this correct regarding the layout? If so, if you did something like m.waikoloavacationrentals.com which would be the mobile version how would that possibly effect your rankings with regards to the traffic distribution? Any feedback would be appreciated. Also if anyone has any experience in doing this I would be interested in discussing further.
Web Design | | RobDalton0 -
International SEO issues for multiple sites
We currently have 3 websites: oursite.co.uk oursite.fr oursite.ch We also own Oursite.com, and that URL currently redirects to Oursite.fr. We are considering a complete site redesign and a possible merge of the 3 sites. Assumptions: ** the 3 sites currently receive organic search traffic to varying degrees
Web Design | | darkgreenguy
** Oursite.ch is almost identical to Oursite.fr in terms of the site content
** Our target market is NOT the USA for English-language searches. It is the UK. With a re-design, we see our options as follows: Merge the 3 sites and make Oursite.com the "main site" and then have subfolders as follows: /uk /fr /ch Keep the 3 sites as they are. We see Option 1 as the best in terms of saving time when updating the site, and saving money paid to the site developers (1 site vs 3 sites). We see Option 2 as the best in terms of ability of the site to rank, as well as confidence of searchers when seeing our site in the search results (in other words, a person searching in France would be more likely to buy and/or submit a form on our site if they saw Oursite.fr vs Oursite.com/fr). I guess we're looking for some suggestions/guidance here. Are we missing any big issues? Does anyone have experience with an issue such as this? Thank you in advance...
-Shawn0 -
Duplicate content and blog/twitter feeds
Hi Mozzers, I have a question... I'm planning to add a blog summary/twitter feed throughout my website (onto every main content page) and then started worrying about duplicate content. What is best practice here? Let me know - thanks, Luke PS. I sat down and re: blog feed... thought that perhaps it would help if I fed different blog posts through to different pages (which I could then edit so I could add<a></a> text different from that in blog). Not sure about twitter.
Web Design | | McTaggart1 -
Does Blog Look And Feel Have To Match Site Look And Feel?
For years I've run WidgetsAdvice.com as a standalone blog. It's done well, 4k uniques a day, 5PR site. But it's standalone. I recently purchased Widgets.com, which doesn't get much traffic and is only a PR2. To help grow Widgets.com, my obvious desire is to move the blog (WidgetsAdvice.com) over to Widgets.com and have it sit there as: www.Widgets.com/blog so I can get the good google juice to start flowing to Widgets.com Yes, I know it's important to do the page redirects properly, etc. That's not my question. My question is: Do they have to look the same? The page design of Widgets.com is very different than the blog. When I move the blog over, do I HAVE to make it have the same look and feel as the larger site? Does google penalize you if your blog has a different page design than the site it is blogging for? My preference would be to simply move the blog over and change nothing... maybe change the menus to point to the larger site, etc. But will google not like it looking different? (Widgets is obviously an example... my site name is different)
Web Design | | brianmcc0 -
What Is Our Site Missing Causing Our Former Dominance To Slip?
So we have operated one of our retail sites, BonitaJ.com for many years now. Through a lot of work, link building and optimizing around 2009, we were in a prominent spot on the 1st page in google for just about every main term we were targeting. Towards the end of 2009, nearing December or so, we started slipping here and there, and began being displaced for our main terms by newer sites that according to several factors, don't have near the strength our site holds. And by strength, I simply mean, based on link volume, mozbar stats and many other factors, it seems we should rank well above most, but still find ourselves just hanging to 8-10 positions on page one, and in many cases somewhere on page two for terms it seems like we should be in the top 5 positions for. I believe some of our slippage is due to google's devaluing of many of our incoming links. We achieved our early ranking dominence off a lot of directory links and things like that over time, but ever since 2009 when links began getting devalued we immediately broke into getting quality blog links via LEGIT blog relationships where we'd offer up contests, bloggers would review our products and so on, and these relationships continue through today. We also do a lot of guest blog writing, article postings on various networks, as well as press releases, all with the goal of keeping our link profile happy and healthy. So we still have work to do there, but we're on the right track. So my thought is that to get back over the hump, we simply need to continue with the legit link building methods, but I'm also thinking that maybe we need to improve some things navigationally. Things I was hoping people would chime in on are.... 1. If we're mainly trying to target bridal/wedding related jewelry terms, should we ditch the "Jewelry Sets, Pearl Jewelry & Swarovski Crystal Jewerly" terms from our main navbar. They are featured inside each of the categories, and in the end, we don't rank or pull traffic for them anyway. Would ditching them from the main nav, help pass more juice from home page and other pages to the pages that better target our niche? 2. A while back, we ditched including actual product on each of the main category pages. I'm leaning towards breaking the main category pages up into sections, for instance once on the "Bridal Jewelry" page, it would list each of the sub-cats, with a 5-10 product sampling of the most popular items, with a link that says "view all necklaces" at the end of each sub-section. Do you think that more wise than just trying to direct them into the sub-cats with no actual product offering? 3. Anything else you see glaringly wrong with what we're trying to do? This site is just on the edge of blowing up from a ranking perspective if I can just get some confirmation on some things that I know I should do, but I'm wary due to fear of screwing things up. If I can get some solid feedback, the rest is history.
Web Design | | AarcMediaGroup0