PA59 DA51 Yet the site hardly ranks
-
Hello All,
I wonder if you'd kind enough to help with your insights...
The site is www.dataclinic.co.uk
It's been up and running since 2002 and is a data recovery related site that for years ranked on page 1 for lots of data recovery search terms.
Now it's hardly ranking at all, despite decent content and updated blogs. Google (via Webmaster tools) says the site hasn't been penalized for bad links... but we are searching for an explanation as to why it's so difficult to get our once good rankings back.... (For example, the main search term we'd like to rank for is "data recovery"... we are currently on page 8... [google.co.uk search]... why???)
Any ideas greatly appreciated... and I'll reply to each of you privately if you wish.
Thanks for your time.
Chris
-
Thanks Rikki - your time and advice are much appreciated.
Best,
Chris
-
Hi Chris,
Things link your robots.txt file, on page optimisation etc aren't screaming out any major issues like you are reporting so I don't think you are going to find a specific, easy to see, reason for your drop and have an overnight answer unfortunately.
There was also a Panda update in March. Given your two drops were around dates with Panda updates that would signal a bit of a warning.
As Matt suggested I would do a full analysis of your link profile and look to lessen the keyword rich nature if that is the case.
Rikki
-
Hi Matt, this clean link building is already underway... although this action should address the poor rankings it still doesn't remove the cause of the rankings loss obviously... Frustrating!!!
Best, Chris
-
I'm not sure if this is the issue but having looked at the link profile of that specific page it looks a little unnatural. There are lots of links pointing to that specific page on your site with anchor text. Granted, the anchor text is mainly long tail but still very keyword rich (hard disk failure).
It could have something to do with the issue. I'd recommend maybe building a few nice clean links to the page using branded anchor text or naked anchor text (www.mydomain.com). Even if anchor text isn't the issue, it should only help your website if the links look natural
I'll try and delve a little deeper later on, I have to jump into a meeting now I'm afraid.
Matt
-
I'm looking at it now.... Thanks!
Chris
-
Hey Matt,
Thanks for replying. I used that tool you recommended and there's a marked drop off from March 2012. Infact the traffic in June 12 is a quarter of what it was before the March 12 drop off. So obviously, this is very significant.
Typical keywords: "hard disk failure", "data recovery", "hard drive data recovery"
We used to rank on page 1 for them all...
Best,
Chris
-
Yeah its pretty cool. Its basic but serves its purpose nicely. Saves having to remember the dates of each algo update (or checking them manually).
-
Never seen that tool before Matt, do you rate is highly?
-
Hi Chris,
There were in fact a couple of Panda updates in November 2012, it may be worth looking into these to see if either could have effected you. More details at: http://www.seomoz.org/google-algorithm-change#2012
-
Sorry to hear of the problems, Chris.
Can you give us an idea of the keywords that have dropped off and their relevant landing pages?
Also, it might be worth checking whether the drops in visitors coincided with any algo update. To check, try this great tool:
Matt
-
Hi Rikki,
Thanks for your reply - the site completely bombed ranking wise mid Nov 2012. We are not aware of any changes at this time.
In Jan 2013 a new site was created to replace the old (and hopefully fix whatever was wrong) and used 301 redirects to map old pages to new.
As of today thou, we are still ranking very poorly..
Thanks
Chris
-
Hello Chris,
Before I have a quick look when did you website stop ranking? Was it sudden or have you lost your rankings slowly over time?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My sites are not mooving why?
i have three local sites in Dubai. my second site is on page three. i didn't go for any guest post yet but for a long time with all improvement, It didn't move a bit. unable to understand the adhesivity of page three. lol any suggestion site 1- https://www.desertsafaritour.ae site 2- https://www.arabiannightsafari.com site3- https://www.uaedesertsafari.com any expert suggestion or any guideline by moz expert www.desertsafaritour.ae
Intermediate & Advanced SEO | | faisalkiani0 -
Page not being ranked properly
Hi, Wondering if someone could possibly shed some light on why some of our pages are not being ranked properly on Google. For example this page https://www.mypetzilla.co.uk/dog-breeds Keyword "Dog Breeds" we can't be found on and we are absolutely baffled why? Could it be that we are listing all 100 and something dog breeds on one page? Should we introduce pagination or load more as user scrolls down. This page has been up for at least 4 years. Any suggestion or advice would be much appreciated. Many thanks
Intermediate & Advanced SEO | | Mypetzilla0 -
Drop in Rankings
UPDATE* I temporarily removed the images from the page to check if rankings would come back and they did. So Google made a recent update in the Netherlands where they look at your page for adult content (pictures). For us it was breast augmentations, before and after pics. END Hey Guys, We have a site for plastic surgery in the Netherlands. We ranked on number 2 if someone searched for breast augmentation. But sinds 31 of januari our ranking dropped outside the top 50. I did not get a warning or an other message in Search Console. We have a lot of pictures on the website displaying before and after pictures. So you see breasts. Does anybody know if google rolled out an update where they look at photo's with audult content? We didnt do any linkbuilding or other black hat stuff. Kind regards, Ruud
Intermediate & Advanced SEO | | equipezorgbedrijven0 -
New site. How important is traffic for a new site? And what about domain age?
Hi guys. I've been building a new site because i've seen a real SEO opportunity out there. I'm a mixing professional by trade and so I wanted to take advantage of SEO to help gain more work. Here's the site: www.signalchainstudios.co.uk I'm curious about domain age. This site fairly well optimised for my keywords, and my site got pretty good content on it (i think so anyway). But it's no where to be seen on the SERP's (link at all). Is this just a domain age issue? I'd have though it might be in the top 50 because my site's services are not hard to rank for at all! Also what about traffic? Does Google want to see an 'active' site before it considers 'promoting' it up the ranks? Or are back links and good content the main factor in the equation? Thanks in advance. I love this community to bits 🙂 Isaac.
Intermediate & Advanced SEO | | isaac6631 -
First eCommerce site, any tips on how to increase rankings would be appreciated.
As I mentioned I'm working on a new eCommerce site and just want some hints and tip on how I can potentially get the most out of ranking it. http://fuchia.co.uk/ I've meta titled / tag most of the products with relevant keywords, we have a good social standing so far with growth on Twitter + facebook but conversions are currently low or only coming through the website's eBay store (that has no connection on the site)
Intermediate & Advanced SEO | | SEOAndy0 -
Ranking a site in the USA
I'm UK based and looking at setting up a site to rank in the USA. As I understand it a .com TLD is best but these are used worldwide so do I simply need to set the geotargeting to USA in webmaster tools? Or is there a better domain to use? With hosting the site in US and on page content related to US cities (I plan to create a page for each US city I operate in the the city name in the H1 tag) will that be enough for google to understand that the page should rank in the US version of google. Also how can I view Google USA search results - when I go to google.com it automatically redirects to google.co.uk and I can only change the location on the left hand side to UK cities. Any help much appreciated!
Intermediate & Advanced SEO | | SamCUK0 -
Network Of Sites...
Hi Guys, Just wondering if anyone can help me out... We have recently been hit by the Google penguin update and I'm currently working though all the bad / spammy backlinks that previous SEO companies have built for us. I have come across 1 particular domain www.justgoodcars.com they seem to have a lot of different domain names: <colgroup><col width="390"></colgroup>
Intermediate & Advanced SEO | | ScottBaxterWW
| http://www.justpulsarcars.com/nissan-pulsar-warranties/1/United_Kingdom/all.html |
| http://www.justpumacars.com/ford-puma-warranties/1/United_Kingdom/all.html |
| http://www.justpuntocars.com/dutch-site/fiat-punto-warranties/1/United_Kingdom/all.html?selectcountry1=United_Kingdom |
| http://www.justpuntocars.com/fiat-punto-warranties/1/United_Kingdom/all.html?selectcountry1=United_Kingdom | Now all of theses domains names have exactly the same IP Address?? Above is just a few I would say there are 100s of them. Do you think this could have an affect on us? Thanks, Scott0 -
High Ranking Site with tons of junk on the server
Hey All, So to make a long story short, we own a site that has been passed through many hand and many strategies. We are in the financial field and rank high for many relevant search terms. My job is now to audit/optimize and purge out site of the garbage that has collected over the years (since 2002). During the audit I have found many issues, fized them, but I am not sure own how to proceed with the follwing issues. Any advice to solve the following would be greatly appreciated! 9932 orphan files - does just removing them affect my SEO.. I like a clean house, can I somehow use them to my benefit? Hundreds of 404s with many external "follow" links that we are no longer getting juice from 8 Sitelinks in webmaster tools, but only 4 show in our search I am straight n00b so sorry if this is 101 for anyone you but your input would be greatly appreciated!! Thanks!
Intermediate & Advanced SEO | | deuce1s0